市场调查报告书
商品编码
1321839
全球葡萄酒市场(2023-2030):按类型、口味、价格范围、分销渠道和原材料分類的规模、份额、增长分析和预测Global Wine Market Size, Share, Growth Analysis, By Type, By Flavours, By Price Range, By Distribution Channel, By Source - Industry Forecast 2023-2030 |
葡萄酒市场规模预计将从2021年的2638亿美元增长到2022年的2966亿美元,到2030年达到4445亿美元,预测期内年复合成长率为5.95%。
随着消费者越来越多地与酒精进行社交活动,葡萄酒市场也在不断增长。多年来,由于社会互动、现代化以及对西方文化的接受程度不断提高等因素,葡萄酒的生产和消费经历了显着增长。消费者将饮酒视为社会地位的象征,这推动了对低酒精饮料的需求。低酒精饮料的清爽吸引力和可及性尤其引起千禧一代的共鸣。
葡萄酒在许多场合都很受欢迎,并且在许多国家都与正餐一起饮用。为了满足这种不断增长的需求,生产商正在向市场推出新产品,以确保未来的持续增长。葡萄酒市场正在蓬勃发展,因为它符合消费者不断变化的偏好,并且仍然是社交场合和日常消费的热门选择。
由于产品的高端化,葡萄酒市场预计将扩大。新兴经济体的消费者热衷于购买优质葡萄酒品牌,製造商正致力于推出各种优质品牌来满足这一需求。随着消费者对葡萄酒的了解越来越多并且更喜欢优质葡萄酒,预测将产生长期收入。
葡萄酒旅游也是推动市场增长的因素之一。製造商正在将葡萄酒酿酒厂变成旅游目的地,以吸引有兴趣了解葡萄酒生产过程和分销的游客。食品和饮料行业的旅行和旅游业的兴起预计将为市场扩张创造更多机会。
本报告调查了全球葡萄酒市场,提供了市场概况,分析了市场上的各种影响因素,技术和创新趋势,法律和法规环境,市场规模趋势和预测,按类别和地区细分,总结竞争形势、主要企业概况等。
Wine Market size was valued at USD 263.8 billion in 2021 and is poised to grow from USD 296.6 billion in 2022 to USD 444.5 billion by 2030, growing at a CAGR of 5.95% in the forecast period (2023-2030)
Wine holds a significant place in European civilization and has influenced cultures worldwide. It is widely consumed by the young population as part of their diet, at home parties, and during social occasions. These consumer trends are expected to drive market expansion in the projected period. Despite the impact of the COVID-19 pandemic, the wine industry is anticipated to regain momentum as quarantine regulations ease and consumers shift towards online purchases.
Wine offers consumers the pleasure of alcohol consumption with its appealing flavors and refreshing qualities. It has become an essential commodity in the international market due to the relaxation of trade taxes and tariff barriers. The growing trend of socializing with alcohol and the introduction of low alcohol-by-volume (ABV) beverages for the working population are key drivers of market expansion. Wine provides a safer and enjoyable alternative to other alcoholic beverages, enhancing its overall appeal.
Segments covered in this report:
Global Wine Market is segmented based on the type, flavour, price range, source, and distribution channel, and region. Based on type, the market is segmented sparkling, still, and others. Based flavor, the market is segmented into red, white, and rose. Based on price range, the wine market is categorized into below US$ 5, US$ 5-10, US$ 10-15, and above US$ 15. Based on source, the wine market is segmented into organic wine and conventional wine. Based on distribution channel, the wine market is segmented into hypermarkets/ supermarkets, convenience stores, specialty stores, pubs/bars/ restaurants, online retailers, and other sales channel. By region, the Wine Market is segmented into North America, Asia Pacific, Europe, Latin America, and MEA.
Driver
The wine market is experiencing growth due to increasing consumer alcohol socialization. Over the years, wine production and consumption have witnessed significant growth, driven by factors such as social interactions, modernization, and the growing acceptance of Western culture. Consumers view alcohol consumption as a symbol of social status, which has contributed to the demand for low alcoholic beverages. The refreshing appeal and availability of low ABV options have particularly resonated with millennials.
Wine has become a common feature in various occasions and is often served alongside regular meals in many countries. This rising demand has prompted producers to introduce new products to the market, ensuring continued growth in the future. The wine market is thriving as it aligns with the evolving preferences of consumers and remains a popular choice for social gatherings and everyday consumption.
Restraint
The market expansion of the wine industry may face a slowdown due to consumer limitations in demand for premium products. With growing modernization and increased alcohol consumption, alcohol companies have introduced innovative and bold alcoholic beverage options. However, customers' preferences are shifting towards more affordable products, aligning with the regular wine industry trends. This shift in consumer behavior can negatively impact the premium wine sector, as customers prioritize affordability over premium offerings.
Market Trends
The wine market is expected to expand due to product premiumization. Consumers in developed economies have a keen interest in purchasing high-quality wine brands, and manufacturers are focusing on launching various premium and sensory brands to cater to this demand. Premiumization aligns with ongoing consumer trends and generates long-term revenue globally, as consumers become more knowledgeable about wine and develop a taste for fine offerings.
Wine tourism is another factor driving market growth. Manufacturers have transformed wine distilleries into tourist destinations, attracting visitors who are interested in understanding the wine production process and distribution. The increase in travel and tourism within the food and beverage industry is expected to create additional opportunities for market expansion.