市场调查报告书
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1453922
2030 年冰淇淋市场预测:按产品、类型、口味、分销管道和地区分類的全球分析Ice Cream Market Forecasts to 2030 - Global Analysis By Product (Bars & Cones, Cups & Sticks and Other Products), Type (Dairy & Water-based and Vegan), Flavor, Distribution Channel and By Geography |
根据Stratistics MRC的数据,2023年全球冰淇淋市场规模为891亿美元,预计到2030年将达到1,358亿美元,预测期内复合年增长率为6.21%。
冰淇淋是一种冷冻甜点,因其奶油般的质感和奢华的风味而受到全世界的喜爱。冰淇淋通常以乳製品或椰奶、杏仁奶等替代品为原料,透过添加砂糖和调味料、搅拌、冷冻而成。现代冰淇淋通常被认为是在 16 世纪义大利发明的,但在不同文化中存在差异。从经典的香草味到异国风的水果味,冰淇淋有多种口味可供选择,以满足您的味蕾。无论是装在甜筒、杯子或是夹在饼干之间,冰淇淋仍然是永恆的最爱。
根据 2020 年 1 月《Dairy Reporter》发表的一项研究,84% 的英国消费者比所有口味更喜欢香草味。根据《印度时报》2020 年 5 月发表的报告显示,印度 60% 至 65% 的人口有乳糖不耐症。如此高的牛奶不耐症普及将导致对传统食品(包括冰淇淋)的素食替代品的需求。
行销和广告
在冰淇淋市场,行销和广告在推动消费者参与和品牌知名度方面发挥着至关重要的作用。透过强调产品创新、风味多样性和优质原料的策略宣传活动,公司吸引消费者并推动需求。有效的行销传达不同品牌独特的销售主张,例如优质原料、手工工艺和健康意识选择,以影响购买决策。数位平台、电视和体验式行销等广告管道可以提高品牌知名度并加强与消费者的情感联繫。
健康问题
食用冰淇淋的健康问题主要在于其高糖和高脂肪含量。过量摄取这些成分会导致肥胖、糖尿病和心臟病。此外,冰淇淋可能含有添加剂、防腐剂和人造香料,这可能会影响您的整体健康。乳糖不耐症和乳製品过敏的流行进一步限制了某些人的冰淇淋消费。此外,冰淇淋与热量摄取增加和营养摄取减少的关係也引发了健康问题。因此,消费者正在寻求更健康的替代品并适量食用冰淇淋以降低这些风险。
品质与工艺
冰淇淋市场的优质手工产品为企业提供了利润丰厚的机会,以满足寻求高品质、独特冷冻食品的挑剔消费者的需求。这些产品通常采用优质原料、创新口味和手工技术,使其与大量生产的产品区分开来。消费者越来越愿意为奢华体验和美食口味支付溢价,从而推动了对手工冰淇淋品牌的需求。透过利用这一利基细分市场,公司可以使自己脱颖而出,培养品牌忠诚度,并利用食品产业日益增长的优质化趋势。
季节性
季节性威胁基本上是季节和天气变化引起的需求和销售波动。在温暖的月份,对冰淇淋的需求通常会激增,导致销售和收益增加。然而,寒冷季节需求减少,可能导致销量下降和收益下降。这种週期性模式对冰淇淋企业来说是一个挑战,冰淇淋企业必须有效管理库存、生产和行销策略,以减轻季节性波动的影响并保持全年盈利。
COVID-19 大流行在多个方面对冰淇淋市场产生了重大影响。最初,由于人们锁着门寻找安慰食物,对冰淇淋的需求激增。然而,随着疫情的发展,由于外食的限制和经济的不确定性,消费量下降。许多冰淇淋店和店关闭或面临客流量减少,影响了销售。供应链中断和物流挑战影响了生产和分销。此外,消费行为向健康意识和家庭活动的转变也影响了购买模式,推动了对更健康和手工产品的需求。
预计棒材和锥体细分市场在预测期内将是最大的
冰淇淋市场的棒和甜筒市场正在经历显着成长,其便利性和便携性吸引了寻求随身零食的消费者。该细分市场在口味、质地和包装方面进行了创新,以吸引广泛的消费者。棒材和锥体的多功能性允许创造性定制和新颖性,进一步增加消费者的兴趣。对优质冰淇淋体验不断增长的需求正在推动该细分市场的成长。
预计冰淇淋店细分市场在预测期内复合年增长率最高
随着对优质手工冰淇淋口味的需求不断增加,冰淇淋店行业经历了显着增长,导致消费者寻求提供独特、高品质产品的特色店。随着体验式餐饮的兴起,冰淇淋店作为社交聚会越来越受欢迎,在这里您不仅可以享受冰淇淋,还可以享受氛围和互动。此外,客製化趋势正在推动冰淇淋店的成长,因为顾客可以创造自己的口味组合和食材。
由于消费者对优质和手工冰淇淋口味的偏好不断变化,北美正在经历显着的增长。随着偏好的提高和健康意识的增强,低脂、无乳製品和有机冰淇淋的推出吸引了广泛的顾客。美味冰淇淋三明治和可客製化圣代棒等创新甜点体验日益流行,也推动了销售并加剧了製造商之间的竞争。此外,可支配收入的增加和线上送货服务的出现也有助于市场扩张,使消费者可以更方便地从多种选择中获取冰淇淋。
近年来,亚太地区冰淇淋市场取得了显着成长。这种扩张是由多种因素造成的,包括可支配收入的增加、消费者偏好的变化以及人口的快速增长。此外,针对当地偏好的创新口味和形式的推出,以及传统美食和新颖产品的出现,正在响应消费者对优质产品不断变化的偏好。
According to Stratistics MRC, the Global Ice Cream Market is accounted for $89.10 billion in 2023 and is expected to reach $135.80 billion by 2030 growing at a CAGR of 6.21% during the forecast period. Ice cream is a beloved frozen dessert enjoyed worldwide for its creamy texture and indulgent flavors. Typically made from dairy milk or alternative bases like coconut or almond milk, it's churned with sugar and flavorings, and then frozen to perfection. The invention of modern ice cream is often credited to Italy in the 16th century, although variations existed in various cultures. From classic vanilla to exotic fruit flavors, ice cream offers a wide range of tastes to tantalize the palate. Whether served in a cone, cup, or sandwiched between cookies, ice cream remains a timeless treat cherished by people of all ages.
According to a survey published in Dairy Reporter in January 2020, 84% of the consumers in the U.K. preferred the vanilla flavor over all the flavors. According to a report published in The Times of India in May 2020, 60% to 65% of the population in India was lactose intolerant. Such a high prevalence of milk intolerance is expected to contribute to the demand for vegan alternatives to conventional foods, including ice creams.
Marketing and advertising
In the ice cream market, marketing and advertising play pivotal roles in driving consumer engagement and brand recognition. Through strategic campaigns highlighting product innovation, flavor variety, and quality ingredients, companies capture consumer interest and stimulate demand. Effective marketing communicates the unique selling propositions of different brands, such as premium ingredients, artisanal craftsmanship, or health-conscious options, influencing purchasing decisions. Advertising channels, including digital platforms, television, and experiential marketing, create brand visibility and reinforce emotional connections with consumers.
Health concerns
Health concerns regarding the consumption of ice cream primarily revolve around its high sugar and fat content. Excessive intake of these ingredients can contribute to obesity, diabetes, and heart disease. Additionally, ice cream may contain additives, preservatives, and artificial flavors that raise concerns about their impact on overall health. The prevalence of lactose intolerance and dairy allergies further limits its consumption for certain individuals. Moreover, the association of ice cream with increased calorie intake and decreased nutrient consumption adds to its health concerns. As a result, consumers are increasingly seeking healthier alternatives or consuming ice cream in moderation to mitigate these risks.
Premium and artisanal offerings
The premium and artisanal offerings in the ice cream market present a lucrative opportunity for businesses to cater to discerning consumers seeking high-quality, unique frozen treats. These offerings often feature superior ingredients, innovative flavors, and artisanal craftsmanship, setting them apart from mass-produced options. Consumers are increasingly willing to pay a premium for indulgent experiences and gourmet flavors, driving demand for artisanal ice cream brands. By tapping into this niche market segment, businesses can differentiate themselves, foster brand loyalty, and capitalize on the growing trend towards premiumization in the food industry.
Seasonality
The seasonality threats are basically fluctuations in demand and sales that occur due to changing seasons and weather conditions. During warmer months, demand for ice cream typically surges, leading to higher sales and revenue. However, during colder seasons, demand dwindles, resulting in decreased sales and potential revenue loss. This cyclic pattern poses a challenge for ice cream businesses, requiring them to manage inventory, production, and marketing strategies effectively to mitigate the impact of seasonal fluctuations and maintain profitability throughout the year.
The COVID-19 pandemic significantly impacted the ice cream market in several ways. Initially, there was a surge in demand for ice cream as people sought comfort foods during lockdowns. However, as the pandemic progressed, restrictions on dining out and economic uncertainties led to reduced consumption. Many ice cream shops and parlors faced closures or decreased foot traffic, affecting sales. Supply chain disruptions and logistical challenges impacted production and distribution. Additionally, shifts in consumer behaviour towards health-conscious choices and home-based activities also influenced purchasing patterns, with a growing demand for healthier or artisanal options.
The bars & cones segment is expected to be the largest during the forecast period
The Bars & Cones segment in the ice cream market has experienced significant growth due to their convenience and portability, appealing to consumers seeking on-the-go treats. The segment has witnessed innovation in flavors, textures, and packaging, attracting a wider demographic range. The versatility of bars and cones allows for creative customization and novelty, further driving consumer interest. The rising demand for premium and indulgent ice cream experiences has propelled the growth of this segment.
The ice-cream parlor segment is expected to have the highest CAGR during the forecast period
The Ice-cream Parlor segment has experienced substantial growth due to increasing demand for premium and artisanal ice cream flavors, prompting consumers to seek out specialized parlors offering unique and high-quality offerings. The rise of experiential dining has led to a surge in popularity for ice cream parlors as social destinations, where patrons can enjoy not just ice cream but also ambiance and interaction. Moreover, the customization trend has fueled growth, with parlors allowing customers to create their own flavor combinations and toppings.
North America has experienced significant growth, driven by changing consumer preferences towards premium and artisanal ice cream flavors. The rising trend of indulgence and desire for healthier options has led to the introduction of low-fat, dairy-free, and organic ice cream varieties, appealing to a broader customer base. The growing popularity of novel dessert experiences such as gourmet ice cream sandwiches and customizable sundae bars has boosted sales and heightened competition among manufacturers. Furthermore, increased disposable incomes and the emergence of online delivery services have also contributed to the market's expansion, making it more convenient for consumers to access a wide range of ice cream options.
The Asia-Pacific region has witnessed notable growth in the ice cream market in recent years. This expansion can be attributed to various factors, such as increasing disposable incomes, changing consumer preferences, and a burgeoning population. Moreover, the introduction of innovative flavors and formats tailored to local tastes and, the emergence of traditional favorites and novel offerings has catered to the evolving preferences of consumers seeking high-quality products.
Key players in the market
Some of the key players in Ice Cream market include Amul, Blue Bell Creameries LP, CAMAL Ltd Company, Cold Stone Creamery , Dairy Farmers of America Inc, Dairy Queen, Dunkin Brands , General Mills , Inner Mongolia Yili Industrial Group Co. Ltd, Lotte Corporation, Nestle SA, Smith Foods Inc, Unilever PLC and Wells Enterprises Inc.
In February 2024, Cold Stone Creamery, in a refreshing collaboration with JELL-O, introduces two new spring flavors, infusing the season with a unique twist on ice cream delights. Among the exciting offerings, the Banana Cream Pudding flavor stands out, featuring real JELL-O pudding mixed with creamy ice cream, ripe bananas, whipped topping, and Nilla Wafers.
In November 2023, General Mills India, a division of Minneapolis-based General Mills, Inc., earlier broke ground on a new $12 million baking plant in Nashik, Maharashtra. According to General Mills, the facility will serve as the epicenter for manufacturing the company's Pillsbury baking mixes for the Indian market.