市场调查报告书
商品编码
1511256
全球蔬菜零食市场,预测 2030 年:按类型、包装类型、口味、分销管道、最终用户、地区Vegetable Snack Market Forecasts to 2030 - Global Analysis By Type (Dried Veggies, Biscuits and Cookies, Chips and Crisps, Nuts and Seeds and Other Types), Packaging Type, Flavor, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球蔬菜零食市场规模将达到 49 亿美元,预计到 2030 年将达到 79 亿美元,预测期内复合年增长率为 8.1%。
蔬菜零食是两餐之间吃的小块蔬菜,是一种清淡、健康的零食。这些零食通常是将蔬菜切成条状或薄片来製备的,例如胡萝卜、黄瓜、青椒和芹菜。有时,它们会与鹰嘴豆泥或酸奶酱等蘸酱一起食用,以增强风味。蔬菜零食很受欢迎,因为它们营养丰富,提供必需的维生素、矿物质和膳食纤维,并且热量和脂肪含量低。
根据植物性食品协会和Good Food Institute的数据显示,美国植物性食品零售总额约74亿美元,与前一年同期比较成长约6.2%。
对素食和机能性食品的需求不断增加
市场对纯素食和机能性食品的需求激增。出于对健康和永续性的担忧,消费者越来越倾向于植物来源食品。这种趋势正在改变产品供应,公司专注于满足不同饮食偏好的创新和营养零食。对维生素、矿物质和抗氧化剂等机能性食品的需求也在增加,反映出消费者转向更健康的零食。
保存期限有限
与加工零食不同,蔬菜会在短时间内变质,导致库存管理成本更高并可能造成浪费。这需要高效的分销管道和储存设施来保持新鲜度。此外,消费者对便利性和长保质期的偏好也是蔬菜零食的绊脚石。因此,由于保质期有限,市场面临重大挑战。
生活方式趋势的变化
消费者健康意识的增强正在推动对蔬菜零食的需求。这种变化是由于人们对健康益处的认识不断增强以及对方便携带的零嘴零食的渴望而推动的。此外,人们对植物来源饮食和永续性的日益偏好也影响着零嘴零食的选择。因此,具有独特风味和质地的创新蔬菜零食越来越受到注重健康的消费者的欢迎。
产品认知度下降
儘管健康意识不断增强,但许多消费者并没有意识到该领域提供的多样化且营养丰富的产品。这种认知的缺乏是市场渗透的障碍,并阻碍了植物性零食消费增加的潜力。此外,蔬菜零食属于小众产品,很难渗透到主流消费者意识中。
COVID-19的疫情对蔬菜零食市场产生了重大影响,并为消费行为带来了显着变化。健康意识的不断增强导致对营养丰富的植物性零食的需求激增。然而,供应链中断和经济不确定性破坏了市场稳定性,导致价格波动和分销挑战。儘管有这些障碍,冷冻干燥和脱水蔬菜零食等创新产品还是获得了关注。
预计薯片和薯片市场在预测期内将是最大的市场
预计薯片和薯片市场在预测期内将是最大的市场。这些产品由马铃薯、羽衣甘蓝和甘薯等多种蔬菜製成,与传统油炸零食相比,提供更健康的选择。凭藉各种口味和质地,薯片和薯片继续吸引着当今注重健康的世界中寻求美味和营养零食体验的消费者。
袋装产品在预测期间内的复合年增长率最高。
预计袋装产品在预测期内将经历最高的复合年增长率。这种创新的包装保留了蔬菜的质地和风味,使其成为外出消费的理想选择。袋装还迎合了注重健康的消费者,并提供了一种将更多蔬菜纳入饮食的便捷方式。袋装食品有多种选择,从混合蔬菜混合物到个人零食,已成为健康零食货架上的主要产品,并吸引了忙碌的个人和家庭。
在健康意识不断增强以及对方便营养零食的需求的推动下,预计北美将在预测期内占据最大的市场占有率。消费者正在选择低热量、高纤维的植物性零食,如羽衣甘蓝片、胡萝卜条和豌豆。向植物性饮食的转变以及对天然和有机产品的偏好进一步推动了这一趋势。市场区隔 公司正在透过新口味和包装进行创新,以服务这个不断增长的细分市场。
预计亚太地区在预测期内将维持最高的复合年增长率。消费者越来越意识到健康饮食的重要性,导致对营养和天然零嘴零食的需求增加。随着该地区许多国家可支配收入的增加,消费者越来越愿意花钱购买优质健康的零食,例如蔬菜零食。超级市场、大卖场、便利商店、网路平台等零售通路的拓展,让蔬菜零食更容易接触到更广大的消费者。
According to Stratistics MRC, the Global Vegetable Snack Market is accounted for $4.9 billion in 2024 and is expected to reach $7.9 billion by 2030 growing at a CAGR of 8.1% during the forecast period. A vegetable snack refers to a small, usually bite-sized portion of vegetables that is consumed between meals as a light and healthy snack option. These snacks are often prepared by cutting vegetables like carrots, cucumbers, bell peppers, or celery into sticks or slices. Sometimes, they are accompanied by dips such as hummus or yogurt-based sauces to enhance flavor. Vegetable snacks are popular for their nutritional value, providing essential vitamins, minerals, and fiber while being low in calories and fat.
According to the Plant-based Foods Association and the Good Food Institute, the overall retail sales of plant-based foods in the United States were about 7.4 billion which was around a 6.2% increase as compared to the previous year.
Growing demand for vegan and functional foods
The market is witnessing a surge in demand for vegan and functional foods. Consumers are increasingly gravitating towards plant-based options, driven by health and sustainability concerns. This trend is reshaping product offerings, with companies focusing on innovative, nutrient-rich snacks that cater to diverse dietary preferences. The demand for snacks that offer functional benefits like added vitamins, minerals, and antioxidants is also on the rise, reflecting a shift towards healthier snacking choices among consumers.
Limited shelf life
Unlike processed snacks, vegetables have a shorter span before spoiling, leading to higher inventory management costs and potential waste. This necessitates efficient distribution channels and storage facilities to maintain freshness. Moreover, consumer preferences for convenience and longer shelf life pose hurdles for vegetable snacks. Thus, the market faces significant challenges due to limited shelf life.
Shifting lifestyle trends
Consumers are increasingly gravitating towards healthier options, driving demand for vegetable-based snacks. This shift is propelled by a growing awareness of health benefits and a desire for convenient, on-the-go snacks. Additionally, there's a rising preference for plant-based diets and sustainability, influencing choices in snack consumption. As a result, innovative vegetable snack options with unique flavors and textures are gaining popularity among health-conscious consumers.
Lower product awareness
Despite the growing trend towards healthier snacking options, many consumers remain unaware of the diverse and nutritious offerings available in this segment. This lack of awareness poses a barrier to market penetration and hampers the potential for increased consumption of vegetable-based snacks. Moreover, the niche nature of vegetable snacks makes it harder to penetrate mainstream consumer consciousness.
The COVID-19 pandemic profoundly impacted the Vegetable Snack market, triggering notable shifts in consumer behavior. With health-conscious trends on the rise, demand surged for nutritious, plant-based snacks. However, supply chain disruptions and economic uncertainties challenged market stability, leading to fluctuating prices and distribution challenges. Despite these hurdles, innovative product offerings, such as freeze-dried and dehydrated vegetable snacks, gained traction.
The chips and crisps segment is expected to be the largest during the forecast period
The chips and crisps segment is expected to be the largest during the forecast period. These products are made from a variety of vegetables like potatoes, kale, and sweet potatoes, providing a healthier option compared to traditional fried snacks. With their diverse flavors and textures, chips and crisps continue to captivate consumers seeking delicious yet nutritious snacking experiences in today's health-conscious era.
The pouches segment is expected to have the highest CAGR during the forecast period
The pouches segment is expected to have the highest CAGR during the forecast period. These innovative packages preserve the crunch and flavor of veggies, making them ideal for on-the-go consumption. Pouches also cater to health-conscious consumers, providing a convenient way to incorporate more vegetables into their diets. With a wide range of options from mixed veggie blends to single-ingredient snacks, pouches have become a staple in the healthy snack aisle, appealing to busy individuals and families alike.
North America is projected to hold the largest market share during the forecast period driven by increasing health consciousness and demand for convenient, nutritious snacks. Consumers are opting for vegetable-based snacks like kale chips, carrot sticks, and snap peas due to their low calorie and high fiber content. This trend is further fueled by a shift towards plant-based diets and a preference for natural, organic products. Market players are innovating with new flavors and packaging to cater to this growing segment.
Asia Pacific is projected to hold the highest CAGR over the forecast period. There's a growing awareness among consumers about the importance of healthy eating, leading to an increased demand for snacks that are perceived as nutritious and natural. As disposable incomes rise in many countries across the region, consumers are willing to spend more on premium and healthier snack options, including vegetable snacks. The expansion of retail channels, including supermarkets, hypermarkets, convenience stores, and online platforms, has made vegetable snacks more accessible to a broader consumer base.
Key players in the market
Some of the key players in Vegetable Snack market include Siren Snacks, General Mills Inc., Maple Leaf Foods Inc, Haldiram's, Oumph , Kellogg Company, Eat Natural, Marlow Foods, Peeled Snacks, Hippie Snacks, Green Park Brands, Terra Chips, Upton's Natural, Sensible Portions, Pop & Bottle, The Real Coconut and Blue Bottle Coffee.
In February 2024, Haldiram's and Times Prime announced the expansion of their strategic partnership, building upon the success of the 'Azaadi ka Tyohaar' campaign. This landmark collaboration is not just a continuation but a commitment to ensuring a sustained source of joy and exclusive benefits for Times Prime members.
In May 2023, Blue Bottle Coffee and The Weekend collaborated to unveil Samra Origins Coffee, an Ethiopian variety boasting a medium-to-dark roasted aroma. Utilizing advanced freeze-drying technology, this offering promises a unique coffee experience.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.