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市场调查报告书
商品编码
1904605
乳製品替代品和纯素产品市场预测至2032年:按产品、成分、价格分布、配方类型、分销管道、最终用户和地区分類的全球分析Dairy Alternatives & Vegan Products Market Forecasts to 2032 - Global Analysis By Product, Source, Price Range, Formulation Type, Distribution Channel, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球乳製品替代品和纯素产品市场价值将达到 243.4 亿美元,到 2032 年将达到 409.1 亿美元,在预测期内的复合年增长率为 7.7%。
乳製品替代品和纯素产品涵盖了广泛的食品和饮料类别,这些产品均不含动物性成分,旨在满足寻求植物来源或无乳糖食品的消费者的需求。乳製品替代品通常包括植物奶、植物乳酪、植物优格和植物奶油,其原料包括大豆、杏仁、燕麦、椰子和豌豆蛋白等。纯素产品的范围更广,不仅包括乳製品替代品,还包括植物来源肉、植物零食、植物甜点和营养补充剂,强调符合伦理、永续和健康的食品选择。这些产品旨在满足不同的饮食限制、环境问题和生活方式偏好,同时保持与传统动物性食品相同的口感、质地和营养价值,从而促进包容性消费。
健康与保健趋势
全球健康生活方式的兴起推动了对乳製品替代品和纯素产品的需求。消费者越来越重视营养丰富的植物来源食品,这些食品有助于心血管健康、体重管理和消化系统健康。人们对乳糖不耐症、纯素主义和植物性营养的认识不断提高,也促进了市场的持续成长。功能性成分的添加进一步提升了这些产品的吸引力。这一趋势与更广泛的健康生活方式运动不谋而合,使乳製品替代品和纯素产品成为世界各地现代健康饮食的重要组成部分。
产品成本高
儘管需求不断增长,但高昂的生产和配方成本阻碍了市场成长。与传统乳製品相比,植物来源原料、特殊的加工过程和强化要求推高了整体价格。这种成本壁垒可能会限制价格敏感型消费者和新兴市场的接受度。此外,大规模采购永续原料对製造商来说也是一项挑战,影响了盈利。纯素和植物来源产品的高价仍然是一个重要的障碍。
产品创新与多元
创新为乳製品替代品和纯素产品市场带来了巨大的成长机会。为了迎合不断变化的消费者偏好,各公司正透过丰富产品线来拓展市场,包括植物奶、植物起司、植物甜点和机能饮料。口味、质地和强化成分的改进提高了产品的接受度,并扩大了市场覆盖范围。独特的风味和针对特定地区的配方进一步刺激了市场需求。持续拓展产品系列併加大研发投入,有助于製造商吸引新客户、增强品牌忠诚度,并推动市场长期成长。
监管和标籤方面的挑战
监管的复杂性和标籤要求给市场参与企业带来了巨大挑战。 「纯素」或「不含乳製品」标籤的严格定义,以及跨境合规要求,都可能延缓产品上市。标籤错误或资讯揭露不足会带来法律处罚和声誉损害的风险。此外,不断变化的食品安全法规和品质标准要求持续监测和调整。製造商必须应对不同的区域法规结构,以维护消费者信任并降低可能阻碍市场扩张的风险。
新冠疫情对消费者行为和市场动态了重大影响。人们健康意识的提高和对增强免疫力的关注加速了对植物来源营养产品的需求。供应链中断初期影响了原料供应和生产进度。然而,线上购物的普及和居家消费的增加抵消了这些挑战,从而扩大了市场准入。疫情后,人们对增强免疫力和永续饮食的关注持续推动着乳製品替代品和纯素产品产业的发展,巩固了其长期成长势头,并促进了便利、安全、营养产品的创新。
预计在预测期内,纯素奶油细分市场将占据最大的市场份额。
由于其用途广泛、风味独特且符合健康意识,预计在预测期内,纯素黄油细分市场将占据最大的市场份额。消费者对能够媲美传统黄油口感的植物性涂抹酱的偏好日益增长。烘焙和即食食品领域的应用正在推动市场渗透。强化型产品和口味变体等产品创新进一步促进了市场接受度。此外,人们越来越倾向于无胆固醇和无乳糖饮食,这也支撑了纯素奶油的持续成长,使其成为全球乳製品替代品市场的主要收入来源。
预计椰子细分市场在预测期内将呈现最高的复合年增长率。
预计在预测期内,椰子产品细分市场将实现最高成长率,因为椰子奶、椰子奶油和椰子优格等椰子衍生产品为注重健康和素食的消费者提供了一种天然营养的替代品。椰子产品固有的风味和功能性益处(例如富含健康脂肪)正在推动其广泛应用。人们对植物性营养日益增长的兴趣以及对乳糖不耐受的认识不断提高,也进一步促进了椰子产品的消费。专注于创新和便利性的製造商有望从中受益,椰子产品有望成为不断增长的乳製品替代品和素食产品市场的关键成长引擎。
由于乳糖不耐症的增加和素食产品日益普及,预计亚太地区将在预测期内占据最大的市场份额。快速的都市化和饮食习惯的改变正在推动植物性产品的普及。中国、印度、日本和澳洲等市场对乳製品替代品(包括牛奶和涂抹酱)的消费者需求不断增长。此外,政府为促进营养和健康所采取的措施也推动了市场成长。庞大的人口规模、成熟的植物性饮食文化以及不断创新的产品供应,共同使亚太地区成为重要的区域市场。
在预测期内,北美地区预计将实现最高的复合年增长率,这主要得益于消费者对植物性饮食的强烈偏好以及创新产品推出。美国和加拿大是纯素食和无乳製品的主要市场,这得益于人们健康的生活方式和有利的法规结构。市场成长的驱动力来自于对产品研发的持续投入、功能增强型产品的推出、高阶定位。千禧世代和Z世代消费者群体对符合伦理、营养丰富且便利的替代方案的需求不断增长,这将确保全部区域市场强劲加速发展。
According to Stratistics MRC, the Global Dairy Alternatives & Vegan Products Market is accounted for $24.34 billion in 2025 and is expected to reach $40.91 billion by 2032 growing at a CAGR of 7.7% during the forecast period. Dairy alternatives and vegan products encompass a broad category of food and beverage items formulated without animal-derived ingredients, catering to consumers seeking plant-based or lactose-free options. Dairy alternatives typically include products such as plant-based milk, cheese, yogurt, and cream, derived from sources like soy, almond, oat, coconut, and pea protein. Vegan products extend beyond dairy substitutes to include plant-based meat, snacks, desserts, and nutritional supplements, offering ethical, sustainable, and health-conscious choices. These products are designed to meet dietary restrictions, environmental concerns, and lifestyle preferences while maintaining comparable taste, texture, and nutritional value to traditional animal-based foods, supporting inclusive consumption.
Health & Wellness Trends
The global shift toward health-conscious lifestyles is driving demand for dairy alternatives and vegan products. Consumers increasingly prioritize nutrient-rich, plant-based options that support cardiovascular health, weight management, and digestive wellness. Growing awareness of lactose intolerance, veganism, and plant-based nutrition contributes to sustained market growth. Functional ingredients further enhance appeal. This trend aligns with broader wellness movements, positioning dairy alternatives and vegan products as essential components of modern, health-oriented diets worldwide.
High Product Costs
Despite rising demand, high production and formulation costs continue to restrain market growth. Plant-based raw materials, specialized processing techniques, and fortification requirements increase overall pricing compared to conventional dairy products. This cost barrier can limit adoption among price-sensitive consumers and emerging markets. Additionally, sourcing sustainable ingredients at scale poses challenges for manufacturers, impacting profitability. The premium pricing of vegan and plant-based products remains a significant hurdle.
Product Innovation & Variety
Innovation presents significant growth opportunities in the dairy alternatives and vegan products market. Companies are introducing diverse offerings, including plant-based milk, cheese, desserts, and functional beverages, catering to evolving consumer preferences. Advancements in taste, texture and fortified ingredients enhance acceptance and broaden appeal. Limited-edition flavors and region-specific formulations further stimulate demand. By continuously expanding product portfolios and investing in research, manufacturers can attract new consumer, strengthen brand loyalty, and drive long-term market growth.
Regulatory & Labeling Challenges
Regulatory complexities and labeling requirements pose significant challenges for market participants. Stricter definitions for "vegan" or "dairy-free" claims and cross-border compliance requirements can delay product launches. Mislabeling or inadequate disclosure risks legal penalties and reputational damage. Additionally, evolving food safety regulations and quality standards necessitate continuous monitoring and adaptation. Manufacturers must navigate diverse regulatory frameworks across regions to maintain consumer trust and mitigate threats that could hinder market expansion.
The Covid-19 pandemic significantly influenced consumer behavior and market dynamics. Heightened health awareness and immunity concerns accelerated demand for plant-based and nutrient-rich products. Supply chain disruptions initially affected raw material availability and production schedules. However, increased online grocery adoption and home consumption offset challenges, expanding market accessibility. Post-pandemic, immune support, and sustainable diets continues to benefit the dairy alternatives and vegan products sector, reinforcing long-term growth trajectories while encouraging innovation in convenient, safe, and nutritious offerings.
The vegan butter segment is expected to be the largest during the forecast period
The vegan butter segment is expected to account for the largest market share during the forecast period, due to its versatility, flavor, and health-conscious appeal. Rising consumer preference for plant-based spread that replicates traditional butter's taste demand. Its applications in baking and ready-to-eat products enhance market penetration. Product innovations, including fortified and flavored variants, further strengthen adoption. Additionally, the growing shift toward cholesterol-free and lactose-free diets supports sustained growth, positioning vegan butter as a key revenue contributor within the global dairy alternatives landscape.
The coconut segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the coconut segment is predicted to witness the highest growth rate, due to Coconut-derived milk, cream, yogurt, and other products offer natural, nutrient-rich alternatives appealing to health-conscious and vegan consumers. Its inherent flavor and functional benefits, such as healthy fats, drive widespread adoption. Growing awareness of plant-based nutrition and lactose intolerance further accelerates consumption. Manufacturers focusing on innovation and convenient formats will benefit, making coconut-based products a primary growth engine in the expanding dairy alternatives and vegan products market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to increasing lactose intolerance prevalence, and expanding vegan product availability. Rapid urbanization and evolving dietary preferences drive plant-based product adoption. Markets such as China, India, Japan, and Australia witness rising consumer demand for dairy alternatives, including milk and spreads. Additionally, government initiatives promoting nutrition and wellness further support growth. The combination of population size, cultural adoption of plant-based diets, and innovative product offerings positions Asia Pacific as a dominant regional market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer preference for plant-based diets and innovative product launches. The United States and Canada are major hubs for vegan and dairy-free products, supported by health-focused lifestyles and favorable regulatory frameworks. Market growth is fueled by continuous investment in product R&D, fortified and functional variants, and premium positioning. Rising adoption among millennials and Gen Z consumers seeking ethical, nutritious, and convenient alternatives ensures robust market acceleration across the region.
Key players in the market
Some of the key players in Dairy Alternatives & Vegan Products Market include SunOpta Inc., Danone S.A., Vitasoy International Holdings Ltd, Ripple Foods, Daiya Foods Inc., Elmhurst Milked Direct, Oatly Group AB, Califia Farms, The Hain Celestial Group, Inc., Valsoia S.p.A., Follow Your Heart, Blue Diamond Growers, Sahmyook Foods, Earth's Own Food Company Inc., and Sanitarium Health and Wellbeing Company.
In October 2025, Lifeway Foods and Danone North America have agreed to work together to refresh Lifeway's board by appointing four new independent directors and separating the chair and CEO roles, while pausing related litigation and stabilizing governance to move forward.
In May 2025, Danone has agreed to acquire a majority stake in US plant-based nutrition firm Kate Farms, bringing its organic, medical- and everyday-nutrition products into Danone's specialized nutrition portfolio to reach more patients and consumers with quality, science-based nutritional solutions.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.