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市场调查报告书
商品编码
1876545
植物基乳製品替代品市场机会、成长驱动因素、产业趋势分析及预测(2025-2034年)Plant-Based Dairy Alternatives Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
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2024 年全球植物性乳製品替代品市场价值为 341 亿美元,预计到 2034 年将以 12.1% 的复合年增长率增长至 1064 亿美元。

随着消费者日益寻求可持续、营养且符合伦理道德的传统乳製品替代品,市场正经历快速成长。对无乳糖和纯素食产品的需求不断增长,加上配料技术的进步,正推动着该行业向前发展。儘管植物性起起司和优格目前在市占率中占比较小,但其成长速度强劲,达到两位数,这得益于创新配方能够复製乳製品的质地、风味和功能。大量资本投资正涌入该领域,成熟的乳製品生产商正在对其设施进行现代化改造,以加工燕麦、豌豆和杏仁等原料。鼓励植物性蛋白质消费的政策变化以及将植物基饮料纳入学校营养计划,进一步刺激了市场需求。展望未来,监管政策的清晰度、价格平衡以及碳排放责任等因素将影响该行业的发展轨迹,这些因素将共同影响北美和欧洲主要市场的产品创新和原材料采购。
| 市场范围 | |
|---|---|
| 起始年份 | 2024 |
| 预测年份 | 2025-2034 |
| 起始值 | 341亿美元 |
| 预测值 | 1064亿美元 |
| 复合年增长率 | 12.1% |
2024年,植物奶市场规模达到210亿美元,预计2025年至2034年间将以12.1%的复合年增长率成长。目前,燕麦奶饮料在该市场占据主导地位,因其口感温和、用途广泛且具有良好的可持续性而备受青睐。随着消费者探索豆奶和杏仁奶以外的其他选择,大麻籽、椰子和蚕豆等原料正被添加到新的产品线中,以丰富产品种类并提升营养价值。各大品牌持续加大研发投入,致力于改善植物奶的口感、质地与营养密度,力求达到甚至超越乳製品。这个细分市场的蓬勃发展正推动整个植物奶产业的创新,提升消费者接受度并丰富产品种类。
2024年,超市和大卖场市场规模达147亿美元,预计2025年至2034年将以11.1%的复合年增长率成长,占市场总份额的43.2%。这些零售据点凭藉其宽敞的货架空间和醒目的陈列位置,在分销通路中占据主导地位,助力植物基产品触达主流消费者。同时,专卖店和健康食品零售商在测试和推出新产品方面继续发挥至关重要的作用。随着植物性乳製品日益普及,自有品牌也不断扩张,提供价格更具竞争力的替代产品。便利商店也拓展产品种类,以满足消费者在日常购物环境中对便利植物性产品的需求。
2024年,德国植物基乳製品替代品市场规模达19亿美元,预计到2034年将以11.7%的复合年增长率成长。德国在欧洲处于领先地位,这得益于其强大的环保意识、杏仁和燕麦基乳製品替代品的广泛应用,以及消费者对可持续和本地采购产品的日益增长的偏好。国内品牌和连锁超市之间的激烈竞争推动了自有品牌的发展,并扩大了消费者的试用范围,进一步加速了市场扩张。
全球植物性乳製品替代品市场的主要参与者包括Hain Celestial Group、Blue Diamond Growers、Oatly Group AB、Califia Farms和达能集团(Danone SA)。这些领导企业正致力于创新、扩张和合作,以巩固其市场地位。他们大力投资产品研发,力求透过先进的加工技术和原料优化,复製乳製品的质地和营养成分。与零售商和餐饮连锁店建立策略合作伙伴关係,有助于提升产品的知名度和可及性。此外,各公司也正在扩大产能,并进军新的区域市场,以满足不断增长的全球需求。多元化发展,例如采用燕麦、大麻籽和蚕豆等替代蛋白来源,有助于增强供应链的韧性,并实现永续发展目标。
The Global Plant-Based Dairy Alternatives Market was valued at USD 34.1 billion in 2024 and is estimated to grow at a CAGR of 12.1% to reach USD 106.4 billion by 2034.

The market is experiencing rapid growth as consumers increasingly seek sustainable, nutritious, and ethical alternatives to traditional dairy products. Rising demand for lactose-free and vegan options, combined with advancements in ingredient technology, is propelling the industry forward. Although plant-based cheese and yogurt currently represent smaller portions of the market, they are growing at strong double-digit rates, supported by innovative formulations that replicate the texture, flavor, and functionality of dairy. Significant capital investments are flowing into the sector, with established dairy producers modernizing their facilities to process ingredients such as oats, peas, and almonds. Policy changes encouraging plant protein consumption and school nutrition programs that incorporate plant-based beverages are further stimulating demand. Looking ahead, the industry's trajectory will be shaped by factors such as regulatory clarity, balanced pricing, and accountability for carbon emissions, which together will influence product innovation and raw material sourcing in key markets across North America and Europe.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $34.1 Billion |
| Forecast Value | $106.4 Billion |
| CAGR | 12.1% |
The plant-based milk segment generated USD 21 billion in 2024 and is anticipated to grow at a CAGR of 12.1% between 2025 and 2034. Oat-based beverages currently dominate this segment, appreciated for their mild taste, versatility, and favorable sustainability profile. As consumers explore alternatives beyond soy and almond, ingredients like hemp, coconut, and fava beans are being incorporated into new product lines to expand variety and nutritional value. Brands continue to invest in research and development aimed at improving taste, mouthfeel, and nutrient density to match or surpass dairy equivalents. The evolution of this segment is driving innovation across the wider plant-based dairy industry, enhancing both consumer acceptance and product diversity.
The supermarkets and hypermarkets segment was valued at USD 14.7 billion in 2024 and is expected to grow at a CAGR of 11.1% from 2025 to 2034, representing 43.2% share. These retail outlets dominate distribution due to extensive shelf space and visibility, helping plant-based products reach mainstream consumers. At the same time, specialty and health-food retailers continue to play a crucial role in testing and launching new product formats. As plant-based dairy becomes increasingly normalized, private-label brands are expanding, offering competitively priced alternatives. Convenience stores are also broadening their offerings to meet the growing consumer preference for accessible plant-based options in everyday shopping environments.
Germany Plant-Based Dairy Alternatives Market was valued at USD 1.9 billion in 2024 and is projected to grow at a CAGR of 11.7% through 2034. The country leads in Europe due to strong environmental awareness, widespread adoption of almond and oat-based dairy substitutes, and growing consumer preference for sustainable and locally sourced products. Intense competition among domestic brands and supermarket chains has spurred private-label development and broadened consumer trials, further accelerating market expansion.
Key players operating in the Global Plant-Based Dairy Alternatives Market include Hain Celestial Group, Blue Diamond Growers, Oatly Group AB, Califia Farms, and Danone S.A. Leading companies in the plant-based dairy alternatives market are pursuing innovation, expansion, and collaboration to strengthen their market foothold. They are investing heavily in product research to replicate the texture and nutritional profile of dairy through advanced processing and ingredient optimization. Strategic partnerships with retailers and foodservice chains are helping enhance product visibility and accessibility. Companies are also expanding production capacity and entering new regional markets to meet rising global demand. Diversification into alternative protein sources such as oats, hemp, and fava beans supports supply chain resilience and sustainability goals.