![]() |
市场调查报告书
商品编码
1916682
全球都市区最后100公尺配送市场:未来预测(至2032年)-依车辆类型、配送范围、配送方式、企业规模、技术、最终用户及地区进行分析Urban Last-100-Meter Delivery Market Forecasts to 2032 - Global Analysis By Fleet Type (Owned Fleet, Outsourced Fleet and Hybrid Fleet Models), Delivery Range, Delivery Mode, Organization Size, Technology, End User and By Geography |
||||||
根据 Stratistics MRC 的一项研究,全球都市区最后 100 公尺配送市场预计在 2025 年价值 18.4 亿美元,预计到 2032 年将达到 78.5 亿美元,在预测期内以 23% 的复合年增长率增长。
都市区最后100公尺配送是指在人口密集的都市区,将货物直接从区域配送中心或履约中心运送到最终消费者所在地的最后100公尺配送环节。这一环节对于电子商务、零售和食品配送服务至关重要,需要兼顾速度、可靠性和效率,同时克服交通拥堵、道路狭窄和停车位有限等都市区挑战。货运自行车、自动驾驶车辆、智慧储物柜和微型配送中心等创新解决方案正被越来越多地用于优化配送绩效、降低成本并最大限度地减少对环境的影响。
都市区电子商务的快速发展
在人口密集地区,网路购物激增,消费者期望更快的配送速度。 「最后一公里配送」解决方案使零售商和物流供应商能够满足消费者对速度和便利性的需求。配送平台整合了路线优化和即时追踪功能,以提高效率。消费者对当日达和即时送达的需求日益增长,推动了这些解决方案的普及。都市区电子商务的成长正成为配送生态系统创新的关键驱动力。随着数位商务的加速发展,对「最后一公里配送」的需求正在推动市场扩张。
交通拥堵导致送货延误增加
人口密集的城市环境会造成交通瓶颈,降低效率并增加营运成本。与拥有先进车队的大型公司相比,小规模配送业者难以维持服务的可靠性。更高的燃油消耗和驾驶员疲劳加剧了拥塞区的挑战。公司必须投资建造微型配送中心和替代旅游方案,以减少延误。供应商正在尝试使用电动Scooter和人工智慧驱动的路线规划来克服拥塞。儘管市场对快速配送服务的需求强劲,但持续存在的交通问题正在阻碍其普及。
该地区微型仓配中心的扩张
零售商越来越需要分散式配送中心来加快配送速度并降低物流成本。微型仓配中心能够实现高效率的库存管理和快速的都市区配送。供应商正在这些配送中心引入自动化和机器人技术,以增强扩充性。对在地化基础设施的投入不断增加,正在推动电子商务和食品配送产业的普及。中小企业可以从专为人口密集的城市市场设计的高性价比履约模式中受益。微型仓配中心的扩张为「最后一公里」配送带来了巨大的成长机会。
配送聚合商的激烈竞争
聚合平台透过服务捆绑和激进的定价策略主导着城市市场。企业往往倾向于选择成熟平台,因为它们可靠且规模庞大,这减少了利基市场参与者的机会。竞争压力迫使企业不断创新并投入巨额行销费用。小规模供应商在竞争激烈的市场环境中难以脱颖而出。监管机构对聚合平台主导地位的审查进一步加剧了市场的复杂性。来自聚合平台的日益激烈的竞争正在挤压利润空间,并威胁着「最后一公里」配送业务的持续成长。
新冠疫情加速了「最后一公里配送」的需求,因为消费者纷纷转向网路购物和居家照护。一方面,封锁措施扰乱了供应链,为配送网络带来了挑战;另一方面,对食品杂货、药品和日用品的需求激增推动了这项服务的普及。在疫情最严峻的时期,企业更依赖Scooter和电动车来确保业务永续营运运作。商家引进了非接触式配送和数位支付功能,以增强消费者的信任。疫情也凸显了建构一个具有韧性和柔软性的配送生态系统的重要性。总而言之,新冠疫情提高了人们对「最后一公里配送」作为城市商业策略驱动力的认识。
预计在预测期内,Scooter和摩托车配送细分市场将占据最大的市场份额。
在预测期内,受市场对快速灵活出行解决方案的需求驱动,Scooter和踏板车配送领域预计将占据最大的市场份额。两轮车在拥挤的都市区具有良好的机动性,并且能够缩短配送时间。各公司正在将即时追踪和路线优化功能整合到其Scooter车队中。食品配送和电商小包裹配送需求的成长正在推动这一领域的普及。供应商正在投资电动两轮车,以提高永续性并降低成本。随着都市区出行需求的不断增长,Scooter和摩托车正在推动「最后一百公尺」配送业务的成长。
预计在预测期内,医疗保健和药房行业将实现最高的复合年增长率。
由于对药品和医疗用品快速配送的需求不断增长,预计医疗保健和药房行业在预测期内将实现最高增长率。医疗服务提供者越来越需要可靠的「最后一公里」配送解决方案来提升患者照护。供应商正在将温控包装和合规性功能融入其配送流程。中小企业和Start-Ups正受益于专为都市区量身定制的扩充性医疗服务模式。对数位医疗生态系统的持续投资也进一步推动了该领域的需求。
预计北美将在预测期内占据最大的市场份额,这主要得益于其成熟的电子商务基础设施、较高的消费者接受度以及对末端物流的早期投资。美国和加拿大的企业由于对快速配送和便利性的需求,正主导这一趋势。主要配送平台的存在进一步巩固了该地区的优势。食品、零售和医疗配送需求的成长正在推动这一趋势的普及。供应商正在整合先进的行动解决方案,以在竞争激烈的市场中脱颖而出。
亚太地区预计将在预测期内实现最高的复合年增长率,这主要得益于快速的都市化、不断壮大的中产阶级以及政府主导的数位化倡议。中国、印度和东南亚等国家正大力投资在地化的配送基础设施,以支持电子商务的发展。该地区的企业正在部署Scooter、摩托车和微型仓配中心,以提升扩充性。本地Start-Ups正在推出针对高密度城市生态系统量身定制的、经济高效的解决方案。政府推行的促进数位商务和智慧运输的计画正在加速这些技术的普及应用。
According to Stratistics MRC, the Global Urban Last-100-Meter Delivery Market is accounted for $1.84 billion in 2025 and is expected to reach $7.85 billion by 2032 growing at a CAGR of 23% during the forecast period. Urban Last-100-Meter Delivery refers to the final leg of the logistics process in densely populated city areas, where goods are transported from a local distribution hub or fulfillment center directly to the end consumer's location, typically within a short distance often the last 100 meters. This segment is critical for e-commerce, retail, and food delivery services, focusing on speed, reliability, and efficiency while navigating urban challenges such as traffic congestion, narrow streets, and parking constraints. Innovative solutions like cargo bikes, autonomous vehicles, smart lockers, and micro-distribution centers are increasingly employed to optimize delivery performance, reduce costs, and minimize environmental impact.
Rapid e-commerce growth in urban centers
Online shopping volumes are rising sharply in densely populated areas where consumers expect faster fulfillment. Last-100-meter delivery solutions enable retailers and logistics providers to meet demand for speed and convenience. Vendors are embedding route optimization and real-time tracking into delivery platforms to strengthen efficiency. Rising consumer preference for same-day and instant delivery is reinforcing adoption. Urban e-commerce growth is becoming a critical driver of innovation in delivery ecosystems. As digital commerce accelerates, demand for last-100-meter delivery is propelling market expansion.
Traffic congestion increases delivery delays
Dense city environments create bottlenecks that reduce efficiency and raise operational costs. Smaller delivery providers struggle to maintain service reliability compared to larger players with advanced fleets. Rising fuel consumption and driver fatigue amplify challenges in congested areas. Enterprises must invest in micro-hubs and alternative mobility solutions to mitigate delays. Vendors are experimenting with electric scooters and AI-driven routing to overcome congestion. Persistent traffic issues are slowing penetration despite strong demand for rapid delivery services.
Expansion of micro-fulfillment centers locally
Retailers increasingly require decentralized hubs to shorten delivery times and reduce logistics costs. Micro-fulfillment centers enable efficient inventory management and faster dispatch in urban neighborhoods. Vendors are embedding automation and robotics into these hubs to strengthen scalability. Rising investment in localized infrastructure is reinforcing adoption across e-commerce and food delivery sectors. SMEs benefit from cost-effective fulfillment models tailored to dense urban markets. Expansion of micro-fulfillment centers is fostering significant growth opportunities in last-100-meter delivery.
Intense competition from delivery aggregators
Aggregators dominate urban markets by offering bundled services and aggressive pricing strategies. Enterprises often prefer established platforms for reliability and scale which reduces opportunities for niche players. Competitive pressure forces continuous innovation and high marketing spend. Smaller vendors struggle to differentiate offerings in a crowded ecosystem. Regulatory scrutiny on aggregator dominance adds further complexity. Rising competition from aggregators is restraining margins and threatening consistent growth in last-100-meter delivery.
The Covid-19 pandemic accelerated demand for last-100-meter delivery as consumers shifted to online shopping and home services. On one hand, lockdowns disrupted supply chains and created challenges for delivery networks. On the other hand, surging demand for groceries, medicines, and essential goods boosted adoption. Enterprises increasingly relied on scooters and motorcycles to ensure continuity during peak restrictions. Vendors embedded contactless delivery and digital payment features to strengthen consumer trust. The pandemic reinforced the importance of resilient and flexible delivery ecosystems. Overall, Covid-19 boosted awareness of last-100-meter delivery as a strategic enabler of urban commerce.
The scooter & motorcycle delivery segment is expected to be the largest during the forecast period
The scooter & motorcycle delivery segment is expected to account for the largest market share during the forecast period, driven by demand for fast and flexible mobility solutions. Two-wheelers provide agility in congested urban areas and reduce delivery times. Enterprises are embedding real-time tracking and route optimization into scooter fleets. Rising demand for food delivery and e-commerce parcels is reinforcing adoption in this segment. Vendors are investing in electric two-wheelers to improve sustainability and reduce costs. As urban mobility intensifies, scooters and motorcycles are accelerating growth in last-100-meter delivery.
The healthcare institutions & pharmacies segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the healthcare institutions & pharmacies segment is predicted to witness the highest growth rate, supported by rising demand for rapid delivery of medicines and medical supplies. Healthcare providers increasingly require reliable last-100-meter solutions to strengthen patient care. Vendors are embedding temperature-controlled packaging and compliance features into delivery workflows. SMEs and startups benefit from scalable healthcare delivery models tailored to urban centers. Rising investment in digital health ecosystems is reinforcing demand in this segment.
During the forecast period, the North America region is expected to hold the largest market share by mature e-commerce infrastructure, strong consumer adoption, and early investment in last-mile logistics. Enterprises in the United States and Canada are leading adoption due to demand for rapid fulfillment and convenience. The presence of major delivery platforms further strengthens regional dominance. Rising demand for food, retail, and healthcare deliveries is reinforcing adoption. Vendors are embedding advanced mobility solutions to differentiate offerings in competitive markets.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rapid urbanization, expanding middle-class populations, and government-led digital initiatives. Countries such as China, India, and Southeast Asia are investing heavily in localized delivery infrastructure to support e-commerce growth. Enterprises in the region are adopting scooters, motorcycles, and micro-fulfillment hubs to strengthen scalability. Local startups are deploying cost-effective solutions tailored to dense urban ecosystems. Government programs promoting digital commerce and smart mobility are accelerating adoption.
Key players in the market
Some of the key players in Urban Last-100-Meter Delivery Market include Amazon Logistics, Flipkart Quick, Swiggy Instamart, Blinkit, Zepto, Dunzo Digital Pvt. Ltd., Delhivery Ltd., Ecom Express Pvt. Ltd., Shadowfax Technologies Pvt. Ltd., XpressBees Logistics Pvt. Ltd., Blue Dart Express Ltd., Gati Ltd., Postmates, Starship Technologies, Inc. and Nuro, Inc.
In February 2024, Flipkart strengthened its last-mile logistics network by expanding its partnership with Shadowfax, utilizing their hyperlocal delivery fleet for faster urban fulfillment. This collaboration aimed to enhance same-day and next-day delivery capabilities across major metropolitan cities.
In January 2023, Amazon partnered with Stellantis to develop software and supply electric delivery vans, integrating Amazon's AWS and Alexa technology into Stellantis vehicles. This collaboration aims to accelerate deployment of software-defined vans for last-mile delivery fleets.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.