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市场调查报告书
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1843914
2025年全球行动学习市场报告Mobile Learning Global Market Report 2025 |
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近年来,行动学习市场快速扩张,规模从2024年的864.4亿美元成长至2025年的1,096.4亿美元,复合年增长率达26.8%。这段历史性时期的成长可归因于行动装置的广泛普及、行动应用和平台的兴起、网路普及率的提高、个人化和灵活学习的需求,以及多媒体和互动内容的融合。
预计未来几年,行动学习市场规模将呈指数级增长,到2029年将达到3,341.9亿美元,复合年增长率为32.1%。预测期内的成长可归因于微学习和短小内容的兴起、协作学习平台、与学习管理系统 (LMS) 的整合,以及零工经济对持续学习的关注。预测期内的主要趋势包括扩增实境(AR) 和虚拟实境 (VR) 的融合、5G 技术的兴起、行动技术的进步、微学习和短小内容、游戏化以及互动学习。
行动学习,通常缩写为 M-learning,是一种以透过行动装置存取学习资料为中心的教育方式。学习者可以使用智慧型手机、笔记型电脑和平板电脑等设备透过网路存取讯息,随时随地学习。透过行动学习,学生可以直接在智慧型手机上学习指定课程、观看影片讲座,甚至参加考试,打造灵活且便利的学习体验。
行动学习的关键软体解决方案涵盖多个方面,包括内容开发、可携式学习管理系统 (LMS)、行动内容创作、行动支援、行动和视讯课件、电子书、互动式评估以及其他工具。内容开发解决方案是指用于创建合适的行动学习材料的系统。这些解决方案涉及内容的创建、编辑、处理和维护,旨在为使用者提供全面的知识库。这些解决方案适用于各种学习环境,包括企业培训、课堂教学、线上在职培训、基于模拟的学习以及其他学习应用。
2025 年春季美国突然提高关税以及由此引发的贸易摩擦对资讯科技产业产生了重大影响,尤其是硬体製造、资料基础设施和软体部署。对进口半导体、电路基板和网路设备征收更高的关税,并推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司面临更长的前置作业时间和价格上涨的压力。同时,对专业软体征收的关税以及主要国际市场的报復性措施扰乱了全球 IT 供应链,减少了海外对美国製造技术的需求。作为应对措施,该行业正在增加对国内晶片生产的投资,扩大供应商网络,并利用人工智慧驱动的自动化来提高弹性并更有效地管理成本。
行动学习市场研究报告是商业研究公司最新报告系列的一部分,该系列提供行动学习市场统计数据,例如行动学习产业的全球市场规模、区域份额、行动学习市场份额的竞争对手、详细的行动学习细分市场、市场趋势和商业机会。这份行动学习市场研究报告对该行业的现状和未来趋势进行了详细分析,为您提供所需的一切观点。
未来五年32.1%的预测成长率较我们先前对该市场的预测略有下降,下降了0.4%。这一下降主要源自于美国与其他国家之间关税的影响。由于内容传送API、串流媒体优化和全球评分引擎的关税,行动装置上的电子学习可能会面临品质下降和成本上升的风险。由于互惠关税以及日益加剧的贸易紧张局势和限制对全球经济和贸易的负面影响,这种影响也将更加广泛。
预计日益增长的数位教育需求将推动行动学习市场的成长。推动这项需求的因素包括:行动增强、学习的便利性和灵活性、互动式和协作式教育体验,以及教育机构日益普及数位化。在新冠疫情期间,数位教育对于维持学生的学习专注度至关重要。作为数位教育的重要组成部分,行动学习允许透过行动装置轻鬆存取学习资源,让学生只要有网路连线即可随时随地学习。例如,2024 年 1 月,总部位于卢森堡的政府机构欧盟统计局报告称,2023 年,30% 的 16 至 74 岁欧盟网路用户在过去三个月内参加了线上课程或使用过线上学习资源。这比 2022 年的 28% 增加了两个百分点。因此,日益增长的数位教育需求将推动行动学习市场的成长。
智慧型手机的广泛普及是行动学习市场的主要驱动力。智慧型手机将传统行动电话功能与先进的运算能力相结合,在行动学习中发挥关键作用。智慧型手机透过线上社群、论坛和协作小组计划创造互动学习环境,增强学习体验。例如,Uswitch Limited 在 2023 年 11 月发布的数据显示,98% 的 16 至 24 岁英国成年人拥有智慧型手机,显示智慧型手机在这个年龄层中广泛使用。 86% 的 55 至 64 岁人群和 80% 的 65 岁及以上人群拥有智慧型手机。智慧型手机在不同年龄层的广泛普及凸显了它们在推动行动学习市场方面发挥的重要作用。
技术进步是塑造行动学习市场的关键趋势。这些进步包括透过使用扩增实境(AR)、虚拟实境 (VR) 和人工智慧 (AI) 等新兴互动技术彻底改变学习过程。这些尖端的行动学习解决方案旨在转变教学方法,重塑教育环境,并提供用户友好且适应性强的增强型互动式学习体验。产业领导者正优先开发尖端的行动学习解决方案,以巩固其市场地位。例如,2022 年 5 月,Camp K12 推出了 Hatch Kids,元宇宙和 AR/VR创新平台。该平台是一个免费的线上 3D创新空间,6 至 18 岁的儿童可以设计、编写和发布 3D 游戏、AR 应用程式、互动式 VR 环境和元宇宙体验。 Hatch Kids 透过游戏和应用程式开发来推广程式设计学习,创造一个可透过智慧型手机和其他平板萤幕存取的互动式、基于案例的学习环境,即使没有程式设计经验的人也可以使用。这项倡议体现了行动学习领域对更具吸引力和互动性的学习体验的追求。
科技创新对行动学习的影响日益深远。此类进步通常需要不同组织之间的合作,共同致力于符合策略重点的通用目标。例如,2023年3月,总部位于法国的非营利研究生商学院INSEAD推出了基于订阅的行动学习应用程式。该应用程式旨在透过提供一个互动且直观的平台来提升教育体验。这项倡议彰显了INSEAD致力于将科技融入教育,并满足学生在数位环境中不断变化的需求的决心。
2023年12月,专注于应用软体的法国软体公司LumApps收购了Teach on Mars,收购金额未揭露。此次收购旨在透过将行动优先的微学习解决方案整合到其平台中,增强LumApps的数位化工作场所服务,并透过引人入胜且易于理解的学习模式提升业务团队的员工体验。最终,这项策略性倡议旨在提升各行各业的员工培训水准和生产力。 Teach on Mars也是法国行动学习解决方案供应商。
行动学习市场涵盖营业单位透过提高学习参与度和吸收率并降低学习专案成本而获得的收益。市场价值包括服务供应商销售或包含在其服务产品中的相关商品的价值。仅包括营业单位之间交易或销售给最终消费者的商品和服务。
Mobile learning, often abbreviated as M-learning, represents an educational approach centered on accessing learning materials via mobile devices. This method enables learning to occur anytime and anywhere, facilitated by devices such as smartphones, laptops, and tablets, which learners use to access information via the internet. Through M-learning, students can engage in studying assigned lessons, watching video lectures, and even taking examinations directly from their smartphones, fostering a flexible and accessible learning experience.
The key software solutions within mobile learning encompass various aspects such as content development, portable Learning Management Systems (LMS), mobile content authoring, M-enablement, mobile and video-based courseware, e-books, interactive assessments, and additional tools. Content development solutions refer to systems utilized for creating pertinent mobile learning materials. They involve the creation, editing, manipulation, and maintenance of content intended to provide users with a comprehensive knowledge base. These solutions find application across diverse learning environments, including corporate training, in-classroom education, online on-the-job training, simulation-based learning, and other learning applications.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The mobile learning market research report is one of a series of new reports from The Business Research Company that provides mobile learning market statistics, including Mobile learning industry global market size, regional shares, competitors with a mobile learning market share, detailed mobile learning market segments, market trends and opportunities, and any further data you may need to thrive in the mobile learning industry. This mobile learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The mobile learning market size has grown exponentially in recent years. It will grow from $86.44 billion in 2024 to $109.64 billion in 2025 at a compound annual growth rate (CAGR) of 26.8%. The growth in the historic period can be attributed to proliferation of mobile devices, rise of mobile apps and platforms, increased Internet penetration, demand for personalized and flexible learning, integration of multimedia and interactive content.
The mobile learning market size is expected to see exponential growth in the next few years. It will grow to $334.19 billion in 2029 at a compound annual growth rate (CAGR) of 32.1%. The growth in the forecast period can be attributed to focus on microlearning and bite-sized content, collaborative learning platforms, integration with learning management systems (LMS), continuous learning in the gig economy. Major trends in the forecast period include integration of augmented reality (AR) and virtual reality (VR), emergence of 5G technology, advancements in mobile technology, microlearning and bite-sized content, gamification and interactive learning.
The forecast of 32.1% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. E-learning on mobile devices might suffer from reduced quality and increased cost due to tariffs on content delivery APIs, streaming optimizations, and global assessment engines. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The rising demand for digital education is expected to drive the growth of the mobile learning market. This demand is fueled by factors such as increased mobility, the convenience and flexibility of learning, interactive and collaborative educational experiences, and the growing adoption of digitization by educational institutions. During the COVID-19 pandemic, digital education was crucial in keeping students connected to their studies. As a vital component of digital education, mobile learning facilitates easy access to learning resources via mobile devices, enabling students to learn anytime and anywhere with an internet connection. For example, in January 2024, Eurostat, a Luxembourg-based government agency, reported that in 2023, 30% of EU internet users aged 16 to 74 participated in an online course or used online learning resources in the past three months. This marks a 2-percentage point increase from 2022, when the figure was 28%. Therefore, the heightened demand for digital education will drive growth in the mobile learning market.
The increasing adoption of smartphones is poised to significantly drive the expansion of the mobile learning market. Smartphones, blending the functionalities of traditional mobile phones with advanced computing capabilities, play a pivotal role in mobile learning. They facilitate interactive learning environments through online communities, forums, and collaborative group projects, enhancing the learning experience. For instance, data from Uswitch Limited in November 2023 revealed that 98% of UK adults aged 16 to 24 owned a smartphone, showcasing extensive smartphone usage within this age group. Even among older demographics, smartphone adoption remained substantial, with 86% of individuals in the 55-64 age category and 80% of those aged 65 and above possessing a smartphone device. This widespread adoption of smartphones across various age groups highlights their pervasive role in driving the mobile learning market forward.
Technological advancement stands as a pivotal trend shaping the mobile learning market. This progression involves leveraging emerging interactive technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to revolutionize the learning process. These cutting-edge mobile learning solutions aim to transform teaching methods and reshape the educational landscape, providing a more enhanced and interactive learning experience that is both user-friendly and adaptable. Major industry players are prioritizing the development of advanced mobile learning solutions to bolster their market positions. For instance, in May 2022, Camp K12 introduced Hatch Kids, a metaverse and AR/VR creative platform tailored for young learners. This platform serves as a free online 3D creative space, enabling children aged 6 to 18 to design, write, and publish 3D games, AR apps, interactive VR environments, and metaverse experiences. Hatch Kids facilitates coding learning through game and app development, fostering an interactive and case-based learning environment accessible via smartphones or other flat screens, even without prior coding experience. This initiative exemplifies the drive towards more engaging and interactive learning experiences within the mobile learning landscape.
Technological innovations are increasingly influencing the mobile learning landscape. These advancements often involve collaborations among various organizations working towards common goals that align with their strategic priorities. For instance, in March 2023, INSEAD, a France-based non-profit graduate business school, launched a subscription-based mobile learning application. This app aims to enhance the educational experience by providing an interactive and intuitive platform, featuring a range of tools designed to encourage engagement and improve knowledge acquisition. This initiative demonstrates INSEAD's commitment to integrating technology into education and addressing the evolving needs of students in a digital environment.
In December 2023, LumApps, a France-based software company specializing in application software, acquired Teach on Mars for an undisclosed amount. This acquisition is intended to bolster LumApps' digital workplace offerings by integrating mobile-first microlearning solutions into its platform, thereby enhancing the employee experience for operational teams with engaging and accessible learning formats. Ultimately, this strategic move aims to improve employee training and productivity across various industries. Teach on Mars is also a France-based provider of mobile learning solutions.
Major companies operating in the mobile learning market include Google LLC, International Business Machines Corporation (IBM), Cisco Systems Incorporated, Oracle Corporation, SAP SE, Adobe Incorporated, Xyleme Incorporated, Citrix Systems Incorporated, Kronos Incorporated, Udemy Incorporated, Instructure Holdings Incorporated, Desire2Learn Corporation, Kaltura Incorporated, Meridian Knowledge Solutions Limited Liability Company, Udacity Incorporated, Litmos Limited, Thinkific Labs Incorporated, Upside Learning Solutions Private Limited, Blackboard Incorporated, WizIQ Incorporated, Moodle Proprietary Limited, Totara Learning Solutions, Voodle Incorporated, Epignosis LLC, Learningscape Incorporated, Salesforce.com Incorporated
Asia-Pacific was the largest region in the mobile learning market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the mobile learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The mobile learning market includes revenues earned by entities by providing enhanced learning engagement and uptake while lowering the cost of learning programs. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Mobile Learning Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on mobile learning market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for mobile learning ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mobile learning market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.