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市场调查报告书
商品编码
1644389

行动学习 -市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Mobile Learning - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

2025年行动学习市场规模预估为 949.3 亿美元，预计到 2030 年将达到 2,871.7 亿美元，预测期内（2025-2030 年）的复合年增长率为 24.78%。

行动学习-市场-IMG1

教育机构快速采用电子设备、对资讯科技的投资不断增加以及自带设备（BYOD）文化的日益普及是推动行动学习市场成长的一些关键因素。

关键亮点

  • 数位学习解决方案的最新进展加上行动装置的广泛使用使得学习者无论身在何处都可以存取学习材料，消除了界限并引入了增强整体学习体验的互动式手段。此外，使用多种类型的数位媒体可以更有效地呈现讯息，有助于更好地理解和保留概念。
  • 根据惠普印度公司最新的报告，63% 的印度受访者认为数位化学习对于激发幼儿的创造性思考非常有效，而 57% 的受访者认为体验式学习能让孩子更能理解。此外，由于这些原因，家长愿意为年幼的孩子的教育花钱购买学习应用程序，这有望推动市场的发展。
  • 学校和培训中心也正在摆脱传统的黑板教学方法，将智慧科技融入学习环境。在大学层面，教育机构正在采用智慧学习等创新方法，为学生提供替代的职业道路和获得符合产业要求的相关和有价值技能的机会。
  • 非营利组织「明日计画」对超过 4,000 名相关人员进行了一项关于数位化学习的全球研究，结果表明，数位化学习可以提高学生的参与度，使教师能够引入新的学习方式，并减少学生消化资讯所需的总体时间。此外，普罗米修斯最近的一项调查发现，大多数教师认为教育科技可以加速课堂学习（82％）。
  • 随着智慧型手机、笔记型电脑和平板电脑等行动装置的普及，BYOD趋势在学校越来越普遍，改变了学生的学习方式以及何时、何地和如何获取教育资讯。

行动学习市场趋势

企业部门将实现显着成长并引领市场

  • 行动学习是各行各业组织培训和发展部门中成长最快的领域。大多数企业正在采用技术辅助学习，以使学习者能够在职场产生、储存和传递创新想法。研究表明，依赖行动学习解决方案的组织的生产力提高了 16%，员工的创造力和忠诚度也提高了。
  • IBM 印度公司对各垂直产业的 CIO、CMO、CTO 和其他决策者进行的一项调查显示，约有 57% 的企业计划投资产业特定的 BYOD 和行动技术。相较之下，67.4% 的人表示对拥有这项技术有个人兴趣，这反映了企业领域的行动学习成长。
  • 为了降低培训成本，大多数企业组织已经开始僱用更少的培训师，并采用行动学习解决方案，例如Coursera、Udacity和Khan Academy等私人内容提供者以低成本提供的大规模开放课程（MOOC）。
  • 此外，许多组织正在寻求采用行动学习解决方案，以便在旅途中和使用者的工作流程中提供培训。培训的灵活性在于使用者可以轻鬆地按照自己的步调和方便进行学习，最终以有效的方式建立专业知识。

预计亚太地区将出现显着成长

  • 预计亚太国家将对行动学习市场的成长做出重大贡献。行动学习解决方案的采用正在该地区明显展开，以衡量创新学习技术的力量。内在实力和快速的经济成长使该地区成为国际上成长最快的教育市场之一。
  • 此外，由于频宽的可用性、具有成本效益的资料方案以及意识的不断增强，互联网在许多国家迅速普及，也导致包括教育在内的各个领域采用数位化技术，从而推动了市场的发展。此外，根据CNNIC的数据，到2023年，约有99.9%的中国网路用户将使用行动电话上网。到2023年12月，中国将有约10.9亿人透过行动装置上网。
  • 许多西方公司正在中国寻找合格的毕业生，以满足日益增长的技术员工需求。最近的研究表明，儘管人们非常重视学术，但该国仍然严重缺乏合格的候选人。为了解决这个问题，中国发起了智慧教育中国计画。
  • 此外，该地区大规模开放线上课程（MOOC）的成长预计将推动所调查市场的成长。例如，中国国务院新闻办公室（SCIO）在 2023 年 2 月发布的中国智慧教育报告中称，目前全国有超过 64,500 个 MOOC。在北京举行的世界数位教育大会上，据报道有超过10亿人观看了这些课程。
  • 此外，根据GSMA的预测，到2022年，亚太地区行动网路用户比例将从2018年的45%增加到49%。相较之下，到2022年，大中华区将有79%的人口使用行动网路。该地区行动互联网普及率的大幅增长预计将在未来几年对行动学习产业产生重大影响，促进该地区市场实现可观的成长。

行动学习产业概况

行动学习市场竞争激烈，由几家大公司主导，包括 Upside Learning、NetDimensions Limited、SAP AG、Promethean World Ltd 和 Skillsoft。这些占据了绝对市场份额的大公司正致力于扩大海外基本客群。这些公司正在利用策略合作措施来扩大市场占有率并提高盈利。然而，随着技术进步和产品创新，中小企业透过赢得新契约和探索新市场来扩大其市场占有率。

2023 年 5 月，澳洲教育科技公司 Go1 收购行动学习应用程式 Blinkist，扩大了其平台的覆盖范围，这是其今年的第二笔收购。 Go1 表示，此次收购扩大了对寻求学习新技能和获取按需更新的商业和个人发展内容的市场的吸引力。学习者可以透过企业学习管理系统 (LMS) 存取 Blinkist 内容，并且首次可以透过行动装置上的 CarPlay 随时随地存取。

2023 年 3 月，为整个学习者生命週期提供学习解决方案的着名供应商 Anthology 和行动教育技术参与企业Navengage 宣布建立新的伙伴关係关係，将 Navengage 的适应性学生参与行动应用程式与学生社群参与动态平台 Anthology Engage 结合起来。此整合解决方案允许学生在任何装置上使用 Anthology 的学生参与平台，从而提供了额外的灵活性。

2022 年 11 月，全球模拟网路钓鱼和安全意识提升培训提供者 KnowBe4 宣布推出新的 KnowBe4 行动学习者应用程式。这为最终用户提供了随时随地获取安全意识提升和合规性培训的机会，无需支付额外费用，从而提高了用户参与度并加强了安全文化。最终用户将全年可以存取这个新程序，并可以透过​​平板电脑或智慧型手机轻鬆完成安全意识提升和合规培训。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 市场定义和范围
  • 调查前提

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业相关人员分析
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争

第五章 市场动态

  • 市场驱动因素
    • 企业部门迅速采用数位学习解决方案来提高工作效率和生产力，并正在推动市场
    • 扩展 BYOD 概念
    • 智慧型手机、平板电脑和笔记型电脑等行动装置日益普及
  • 市场限制
    • 增加对技术基础设施的初始投资
  • 评估新冠肺炎对市场的影响

第六章 市场细分

  • 软体
    • 电子书
    • 互动评估
    • 移动和基于视频的课件
    • 其他软体
  • 应用
    • 课堂学习
    • 公司内部学习
    • 模拟学习
    • 网路在职训练
    • 自学
  • 最终用户
    • 学术学习
    • 企业学习
  • 地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 西班牙
    • 亚洲
      • 中国
      • 日本
      • 印度
      • 澳洲和纽西兰
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 阿根廷
    • 中东和非洲
      • 阿拉伯聯合大公国
      • 沙乌地阿拉伯
      • 南非

第七章 竞争格局

  • 公司简介
    • Promethean World Ltd
    • NetDimensions Limited（Learning Technologies Group）
    • Upside Learning Solutions Pvt. Ltd.
    • SAP SE
    • Skillsoft
    • Citrix Systems Inc.
    • Cisco Systems Inc.
    • Dell Inc.
    • IBM Corporation
    • AT&T Inc.

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 71474

The Mobile Learning Market size is estimated at USD 94.93 billion in 2025, and is expected to reach USD 287.17 billion by 2030, at a CAGR of 24.78% during the forecast period (2025-2030).

Mobile Learning - Market - IMG1

The rapid adoption of electronic devices in educational institutions, increasing investment in information technology, and growing adoption of Bring Your Own Device (BYOD) culture are some of the major factors driving the growth of the mobile learning market.

Key Highlights

  • The recent advancements in digital learning solutions owing to the higher penetration of mobile devices have empowered learners with access to material, irrespective of their location, by erasing boundaries and introducing interactive means through which the overall learning experience has been enhanced. Moreover, the information is being presented in a more effective way by using numerous types of digital media, which helps in better understanding and retention of concepts.
  • According to a recent HP India report, 63% of respondents in the country believed that digital learning is much more effective in fuelling their children's creative thinking, and 57% of the respondents believed that experiential learning could enable better comprehension. Additionally, owing to this reason, parents are willing to spend on learning apps for their child's education, which is expected to drive the market.
  • Schools and training centers are also moving from their traditional blackboard approach to integrating smart technology into learning environments. At the university level, institutions are adopting innovative methods, such as smart learning, to provide alternative pathways and opportunities for students to develop relevant and valuable skills in line with industry requirements.
  • A survey conducted by Project Tomorrow (a non-profit organization) worldwide on digital learning with a sample size of more than 4 lakh stakeholders revealed that digital learning led to an increase in student engagement, enabled teachers to introduce new forms of learning styles, and reduced the overall time taken by students to digest information. Additionally, according to Promethean's recent study, the majority of teachers believe that educational technology accelerates learning in their classrooms (82%).
  • With the proliferation of mobile devices, such as smartphones, laptops, and tablets, the BYOD trend is increasingly growing in schools, transforming the way students learn and how, where, and when they consume educational information.

Mobile Learning Market Trends

Corporate Segment Would Experience Significant Growth and Drive the Market

  • Mobile learning is a rapidly growing area for training and development departments in organizations of all industries. Most corporate companies adopt technology-aided learning, which enables learners to create, store, and deliver innovative ideas at the workplace. According to the study, organizations that rely on mobile learning solutions saw a 16% boost in productivity and improvements in the creativity and loyalty of their employees.
  • A survey conducted by IBM India among CIOs, CMOs, CTOs, and other decision-makers across various verticals indicated that about 57% of enterprises are planning to invest in BYOD and mobile technology. In comparison, 67.4% expressed personal interest in owning this technology, which reflects the growth of mobile learning in the corporate segment.
  • In order to reduce training costs, most corporate organizations have reduced the hiring of trainers and started adopting mobile learning solutions such as Massively Organized Open Courses (MOOCs), which are offered by private content providers such as Coursera, Udacity, Khan Academy, etc. at a lower expense.
  • Additionally, many corporate organizations are trying to implement mobile learning solutions to offer training that can be taken on the go and within the users' workflow. The flexibility of the training resides on the user's hand, and they can learn at their own pace and convenience and ultimately gain expertise in an effective manner.

Asia Pacific is Expected to Experience Significant Growth

  • Asia Pacific countries are expected to contribute significantly to the growth of the mobile learning market. The adoption of mobile learning solutions is explicitly deployed in this region to determine the power of innovative learning methodologies; the intrinsic strength and rapid economic growth are aiding this region in becoming one of the fastest-growing education markets internationally.
  • Moreover, rapid internet growth in multiple countries owing to the availability of bandwidth, cost-effective data plans, and increased awareness has also led to the digital adoption of various sectors, including education, and is thereby driving the market. Moreover, according to the CNNIC, Around 99.9 percent of Chinese internet users utilized mobile phones for internet access in 2023. By December 2023, approximately 1.09 billion people in China were using the internet on their mobile devices.
  • Many Western companies are looking for qualified graduates in China to meet the growing demand for skilled employees. Recent studies show that although there is a significant focus on academics, there is a considerable shortfall of qualified personnel in the country. To tackle this issue, China started a Smart Education China initiative, which aims at increasing the qualification of graduates in China in the medium term to meet the growing demand for qualified personnel.
  • Furthermore, the growth of the massive open online courses (MOOC) in the region is anticipated to boost the growth of the market studied. For instance, according to a report on China's smart education issued in February 2023, the State Council Information Office (SCIO) in China reports that there are currently more than 64,500 MOOCs available in the country. The World Digital Education Conference started in Beijing with a report stating that over 1 billion people have viewed these courses.
  • Moreover, according to GSMA, the percentage of mobile internet users in the Asia-Pacific region increased from 45 percent in 2018 to 49 percent in 2022. In comparison, 79% of people in Greater China used mobile internet in 2022. Such significant growth in mobile internet penetration in the region would substantially influence the mobile learning industry in the coming years, contributing to the considerable regional growth in the market.

Mobile Learning Industry Overview

The mobile learning market is competitive and is dominated by a few major players like Upside Learning, NetDimensions Limited, SAP AG, Promethean World Ltd, and Skillsoft. These major players with a prominent share of the market are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

In May 2023, Go1, an Australia-based edtech firm, expanded the reach of its platform by acquiring Blinkist, a mobile learning app, as its second acquisition of the year. Go1 claims the acquisition broadens the company's appeal to a market looking to pick up new skills and keep updated on business and self-improvement content on demand. Learners can access Blinkist content through their corporate learning management system (LMS) and, for the first time, on their mobile device, in CarPlay, irrespective of time and location.

In March 2023, Anthology, a prominent supplier of learning solutions for the whole learner lifecycle, and Navengage, a mobile education technology player, announced a new partnership that will combine Navengage's adaptable student engagement mobile app with Anthology Engage, a dynamic platform for student community engagement. The integrated solution will add even more flexibility by allowing students to use Anthology's student engagement platform from any device.

In November 2022, KnowBe4, a global provider of simulated phishing and security awareness training, announced the launch of the new KnowBe4 Mobile Learner App to allow end users on-the-go access to security awareness and compliance training at no extra cost, enhancing user engagement and strengthening security culture. End users will have all-year-round access to this new program, making it easy to finish their security awareness and compliance training from tablets or smartphones.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Market Definition and Scope
  • 1.2 Study Assumptions

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Stakeholder Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rapid Adoption for Digital Learning Solutions in Corporate Sector to boost overall work Efficinecy and Productivity to drive the market
    • 5.1.2 Growing Concept of BYOD
    • 5.1.3 Increasing Penetration of Mobile Device such as Smartphone, Tablet and Laptops
  • 5.2 Market Restraints
    • 5.2.1 Increasing Initial Investment in Technology Infrastructure
  • 5.3 Assessment of Impact of COVID-19 on the Market

6 MARKET SEGMENTATION

  • 6.1 Software
    • 6.1.1 E-Books
    • 6.1.2 Interactive Assessment
    • 6.1.3 Mobile and Video-Based Courseware
    • 6.1.4 Other Softwares
  • 6.2 Application
    • 6.2.1 In-Class Learning
    • 6.2.2 Corporate Learning
    • 6.2.3 Simulation-Based Learning
    • 6.2.4 Online-on-the Job Training
    • 6.2.5 Independent Learning
  • 6.3 End User
    • 6.3.1 Academic Learning
    • 6.3.2 Corporate Learning
  • 6.4 Geography
    • 6.4.1 North America
      • 6.4.1.1 United States
      • 6.4.1.2 Canada
    • 6.4.2 Europe
      • 6.4.2.1 Germany
      • 6.4.2.2 United Kingdom
      • 6.4.2.3 France
      • 6.4.2.4 Spain
    • 6.4.3 Asia
      • 6.4.3.1 China
      • 6.4.3.2 Japan
      • 6.4.3.3 India
      • 6.4.3.4 Australia and New Zealand
    • 6.4.4 Latin America
      • 6.4.4.1 Brazil
      • 6.4.4.2 Mexico
      • 6.4.4.3 Argentina
    • 6.4.5 Middle East and Africa
      • 6.4.5.1 United Arab Emirates
      • 6.4.5.2 Saudi Arabia
      • 6.4.5.3 South Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Promethean World Ltd
    • 7.1.2 NetDimensions Limited (Learning Technologies Group)
    • 7.1.3 Upside Learning Solutions Pvt. Ltd.
    • 7.1.4 SAP SE
    • 7.1.5 Skillsoft
    • 7.1.6 Citrix Systems Inc.
    • 7.1.7 Cisco Systems Inc.
    • 7.1.8 Dell Inc.
    • 7.1.9 IBM Corporation
    • 7.1.10 AT&T Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET