行动学习市场－全球产业规模、份额、趋势、机会和预测（按提供者、按解决方案、按最终用户、按地区、按竞争）2020-2030F

2024年，全球行动学习市场规模达574.6亿美元，预计2030年将达1,365亿美元，复合年增长率为15.51%。全球行动学习市场是指使用智慧型手机、平板电脑和笔记型电脑等行动装置随时随地存取教育内容和培训。这种学习形式透过互动式应用程式、行动优化平台和基于云端的内容交付，支援正规和非正规教育。

由于其灵活性、个人化的学习路径以及即时互动的能力，它被广泛应用于学校、大学和企业培训课程。随着数位素养的不断提升，各个年龄层的学习者都在积极使用行动学习工具来巩固学术知识、学习新技能，并为快速发展的就业市场做好准备。

在几个关键趋势的推动下，行动学习市场正在经历快速成长。尤其是在疫情之后，向混合式和远距学习模式的转变强化了对行动端可存取内容的需求。教育机构和企业正在投资行动相容平台和微学习模组，以保持学习者的参与和积极性。人工智慧、游戏化以及扩增实境等沉浸式技术的兴起进一步丰富了行动学习体验，使教育更具互动性和有效性。此外，企业环境中对小规模、即时学习的日益偏好也推动了行动培训的广泛应用。

预计全球行动学习市场将继续保持上升趋势，这得益于全球范围内高速互联网和价格实惠的智慧型装置的日益普及。各国政府为弥合数位落差和促进新兴经济体数位教育所采取的措施也正在扩大市场覆盖范围。随着学习者对更个人化、便利性和按需的教育的需求不断增长，行动学习解决方案将在塑造全球教育和劳动力发展的未来方面发挥核心作用。优先考虑行动优先策略的公司和教育机构将最有能力满足精通科技、依赖行动装置的一代人不断变化的期望。

关键市场驱动因素

智慧型手机和网路普及率不断上升

主要市场挑战

数位落差和基础设施差距

主要市场趋势

人工智慧与自适应学习技术的融合

目录

第 1 章：解决方案概述

• 市场定义
• 市场范围
  • 覆盖市场
  • 考虑学习的年限
  • 主要市场区隔

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球行动学习市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按提供者（服务提供者、内容提供者）
  • 按解决方案（电子书、便携式 LMS、行动和基于视讯的课件、互动式评估、行动支援、其他）
  • 按最终用户（政府、学术机构、企业、其他）
  • 按地区（北美、欧洲、南美、中东和非洲、亚太地区）
• 按公司分类（2024）
• 市场地图

第六章：北美行动学习市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲行动学习市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太行动学习市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东与非洲行动学习市场展望

• 市场规模和预测
• 市场占有率和预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美行动学习市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：公司简介

• Google LLC
• Apple Inc.
• Microsoft Corporation
• SAP SE
• Adobe Inc.
• Blackboard Inc.
• D2L Corporation
• Skillsoft Corporation

第 14 章：策略建议

第15章调查会社について・免责事项

Global Mobile Learning Market was valued at USD 57.46 Billion in 2024 and is expected to reach USD 136.50 Billion by 2030 with a CAGR of 15.51% through 2030. The Global Mobile Learning Market refers to the use of mobile devices-such as smartphones, tablets, and laptops-to access educational content and training anytime and anywhere. This form of learning supports both formal and informal education through interactive apps, mobile-optimized platforms, and cloud-based content delivery.

It is widely adopted across schools, universities, and corporate training programs due to its flexibility, personalized learning paths, and ability to engage users in real-time. As digital literacy continues to grow, learners of all ages are embracing mobile learning tools to enhance academic knowledge, acquire new skills, and prepare for rapidly evolving job markets.

This market is witnessing rapid growth driven by several key trends. The shift toward hybrid and remote learning models, particularly post-pandemic, has reinforced the need for mobile-accessible content. Educational institutions and businesses are investing in mobile-compatible platforms and microlearning modules to keep learners engaged and motivated. The rise of artificial intelligence, gamification, and immersive technologies such as augmented reality has further enriched mobile learning experiences, making education more interactive and effective. Additionally, the growing preference for bite-sized, just-in-time learning in corporate environments supports the widespread integration of mobile-based training.

The Global Mobile Learning Market is expected to continue its upward trajectory, supported by the increasing availability of high-speed internet and affordable smart devices worldwide. Government initiatives to bridge the digital divide and promote digital education in emerging economies are also expanding the market's reach. As learners demand more personalized, accessible, and on-demand education, mobile learning solutions will play a central role in shaping the future of global education and workforce development. Companies and educational providers that prioritize mobile-first strategies will be best positioned to meet the evolving expectations of a tech-savvy, mobile-dependent generation.

Key Market Drivers

Rising Smartphone and Internet Penetration

The rapid global expansion of smartphone usage and mobile internet connectivity has revolutionized the delivery of education and training. With billions of people now owning smartphones and gaining access to affordable mobile data, the learning environment has become increasingly decentralized and flexible. This shift enables learners across all demographics to access content anytime, from anywhere, using mobile applications and cloud-based platforms. In many emerging economies, mobile phones are often the only gateway to digital education, significantly narrowing the digital divide.

Mobile learning allows education providers to deliver personalized content, real-time assessments, and multimedia-based learning formats, improving student engagement and knowledge retention. From language learning apps to corporate upskilling programs, mobile devices serve as personal learning hubs, supporting self-paced learning and skill development. As digital infrastructure expands globally and telecom providers offer cheaper data plans, the market is poised to witness exponential growth driven by this mobile-first population. According to GSMA's 2024 Mobile Economy report, there were over 5.6 billion unique mobile subscribers globally, with 4.8 billion mobile internet users. This unprecedented connectivity level indicates that more than half of the world's population now has regular access to mobile internet, forming the foundation for scalable mobile education solutions across sectors.

Key Market Challenges

Digital Divide and Infrastructure Disparity

Despite the proliferation of mobile devices and internet connectivity, significant portions of the global population continue to face barriers to accessing mobile learning solutions due to inadequate digital infrastructure. In low- and middle-income countries, particularly in rural and remote regions, unreliable internet connections, limited mobile network coverage, and inconsistent access to electricity prevent learners from utilizing mobile platforms effectively. Even within developed countries, socioeconomic disparities often result in unequal access to high-speed internet and smart devices. Students from low-income households may lack personal smartphones or tablets and depend on shared or outdated technology that restricts their ability to engage with rich mobile content. This infrastructure gap hinders the democratization of education and limits the reach of mobile learning platforms, contradicting the inclusive promise of digital education.

Moreover, the lack of digital literacy continues to be a critical roadblock for mobile learning adoption. Users who are unfamiliar with mobile apps, digital interfaces, or internet navigation often find mobile learning tools unintuitive or difficult to use, leading to disengagement or abandonment. In some regions, educational content is not localized into regional languages or tailored to cultural contexts, further compounding accessibility challenges. These structural issues not only affect individual learners but also reduce the scalability and effectiveness of institutional and government-led mobile learning initiatives. For mobile learning providers, addressing the digital divide requires substantial investments in content localization, offline learning capabilities, and strategic partnerships with telecom operators and governments to expand digital infrastructure. Without deliberate action to close these gaps, mobile learning risks reinforcing existing inequalities instead of resolving them.

Key Market Trends

Integration of Artificial Intelligence and Adaptive Learning Technologies

The integration of Artificial Intelligence (AI) in mobile learning platforms is redefining how education is personalized, delivered, and measured. Artificial Intelligence-driven mobile applications analyze learner behavior, performance, and preferences in real-time to provide tailored content recommendations and personalized learning pathways. These adaptive learning technologies adjust difficulty levels, pacing, and formats based on individual progress, thereby improving engagement and retention. Corporate training departments, academic institutions, and language learning applications are increasingly utilizing Artificial Intelligence algorithms to customize curricula and deliver more targeted knowledge outcomes.

Artificial Intelligence is streamlining administrative and assessment processes within mobile learning environments. Chatbots are being employed to answer queries, guide learners through content, and provide instant feedback. Predictive analytics tools powered by Artificial Intelligence help educators and human resources teams identify at-risk learners or underperforming areas in real time. As Artificial Intelligence capabilities continue to evolve, the Global Mobile Learning Market is expected to witness accelerated adoption of intelligent systems that make learning more efficient, scalable, and aligned with both educational goals and workforce readiness.

Key Market Players

• Google LLC
• Apple Inc.
• Microsoft Corporation
• SAP SE
• Adobe Inc.
• Blackboard Inc.
• D2L Corporation
• Skillsoft Corporation

Report Scope:

In this report, the Global Mobile Learning Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Learning Market, By Provider:

• Service Provider
• Content Provider

Mobile Learning Market, By Solution:

• E-books
• Portable LMS
• Mobile & Video-based Courseware
• Interactive Assessments
• M-enablement
• Others

Mobile Learning Market, By End User:

• Government
• Academic Institutions
• Corporate
• Others

Mobile Learning Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
• South America
  • Brazil
  • Colombia
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Learning Market.

Available Customizations:

Global Mobile Learning Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Mobile Learning Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Provider (Service Provider, Content Provider)
  • 5.2.2. By Solution (E-books, Portable LMS, Mobile & Video-based Courseware, Interactive Assessments, M-enablement, Others)
  • 5.2.3. By End User (Government, Academic Institutions, Corporate, Others)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Mobile Learning Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Provider
  • 6.2.2. By Solution
  • 6.2.3. By End User
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Mobile Learning Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Provider
      • 6.3.1.2.2. By Solution
      • 6.3.1.2.3. By End User
  • 6.3.2. Canada Mobile Learning Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Provider
      • 6.3.2.2.2. By Solution
      • 6.3.2.2.3. By End User
  • 6.3.3. Mexico Mobile Learning Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Provider
      • 6.3.3.2.2. By Solution
      • 6.3.3.2.3. By End User

7. Europe Mobile Learning Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Provider
  • 7.2.2. By Solution
  • 7.2.3. By End User
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Mobile Learning Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Provider
      • 7.3.1.2.2. By Solution
      • 7.3.1.2.3. By End User
  • 7.3.2. France Mobile Learning Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Provider
      • 7.3.2.2.2. By Solution
      • 7.3.2.2.3. By End User
  • 7.3.3. United Kingdom Mobile Learning Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Provider
      • 7.3.3.2.2. By Solution
      • 7.3.3.2.3. By End User
  • 7.3.4. Italy Mobile Learning Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Provider
      • 7.3.4.2.2. By Solution
      • 7.3.4.2.3. By End User
  • 7.3.5. Spain Mobile Learning Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Provider
      • 7.3.5.2.2. By Solution
      • 7.3.5.2.3. By End User

8. Asia Pacific Mobile Learning Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Provider
  • 8.2.2. By Solution
  • 8.2.3. By End User
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Mobile Learning Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Provider
      • 8.3.1.2.2. By Solution
      • 8.3.1.2.3. By End User
  • 8.3.2. India Mobile Learning Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Provider
      • 8.3.2.2.2. By Solution
      • 8.3.2.2.3. By End User
  • 8.3.3. Japan Mobile Learning Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Provider
      • 8.3.3.2.2. By Solution
      • 8.3.3.2.3. By End User
  • 8.3.4. South Korea Mobile Learning Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Provider
      • 8.3.4.2.2. By Solution
      • 8.3.4.2.3. By End User
  • 8.3.5. Australia Mobile Learning Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Provider
      • 8.3.5.2.2. By Solution
      • 8.3.5.2.3. By End User

9. Middle East & Africa Mobile Learning Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Provider
  • 9.2.2. By Solution
  • 9.2.3. By End User
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Mobile Learning Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Provider
      • 9.3.1.2.2. By Solution
      • 9.3.1.2.3. By End User
  • 9.3.2. UAE Mobile Learning Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Provider
      • 9.3.2.2.2. By Solution
      • 9.3.2.2.3. By End User
  • 9.3.3. South Africa Mobile Learning Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Provider
      • 9.3.3.2.2. By Solution
      • 9.3.3.2.3. By End User

10. South America Mobile Learning Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Provider
  • 10.2.2. By Solution
  • 10.2.3. By End User
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Mobile Learning Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Provider
      • 10.3.1.2.2. By Solution
      • 10.3.1.2.3. By End User
  • 10.3.2. Colombia Mobile Learning Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Provider
      • 10.3.2.2.2. By Solution
      • 10.3.2.2.3. By End User
  • 10.3.3. Argentina Mobile Learning Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Provider
      • 10.3.3.2.2. By Solution
      • 10.3.3.2.3. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. Google LLC
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Apple Inc.
• 13.3. Microsoft Corporation
• 13.4. SAP SE
• 13.5. Adobe Inc.
• 13.6. Blackboard Inc.
• 13.7. D2L Corporation
• 13.8. Skillsoft Corporation

14. Strategic Recommendations

15. About Us & Disclaimer