全球低糖软性饮料市场－按产品、销售管道、地区和竞争格局分類的产业规模、份额、趋势、机会和预测（2021-2031年）

全球无糖软性饮料市场预计将从 2025 年的 49.8 亿美元成长到 2031 年的 63.3 亿美元，复合年增长率为 4.08%。

该领域涵盖使用阿斯巴甜、甜菊糖苷和蔗糖素等非营养性甜味剂的非酒精饮料，为传统含糖饮料提供低卡路里或零卡路里的替代品。推动该领域成长要素包括全球肥胖率和糖尿病盛行率的上升，这促使消费者在不牺牲便利性的前提下采取体重管理策略。此外，政府征收的糖税起到了结构性催化剂的作用，在经济上促使製造商重新设计产品，并激励消费者转向免税的低糖产品。这种转变绝非昙花一现。

根据欧洲软性饮料协会（UNESDA Soft Drinks Europe）的数据，到2024年，欧盟和英国软性饮料的平均添加糖含量将比2019年减少12.4%。儘管取得了这一进展，但阻碍市场扩张的主要障碍是消费者对人工甜味剂长期健康影响的持续质疑。关于阿斯巴甜等成分安全性的反覆争论和相互矛盾的科学研究，正在疏远注重健康的消费者，导致他们放弃无糖汽水，转而选择天然无糖饮料，例如苏打水和茶。

市场驱动因素

全球肥胖和糖尿病的日益普及正成为推动无糖软性饮料市场发展的主要动力，促使人们的消费习惯转向预防性方向。随着公共卫生机构加强宣传高血糖饮食相关的代谢风险，消费者正加速从传统的含糖汽水转向非营养替代品，以控制血糖值和卡路里摄取。这一趋势得到了近期流行病学数据的支持，这些数据凸显了饮食改善的迫切性。根据《柳叶刀》2024年11月发布的《全球健康数据分析》，全球糖尿病患者人数已超过8.28亿，这一人口结构变化正迫使饮料消费模式发生结构性转变。日益严峻的健康危机将持续吸引那些希望降低慢性病风险但又不想完全放弃含糖饮料而选择低卡路里产品的消费者。

同时，主要饮料製造商的策略性产品品牌重塑和零糖产品的积极扩张正在推动市场发展。製造商正逐步淘汰传统的「低糖」品牌（这些品牌通常与女性导向的营销和较差的口味相关），转而采用「零糖」标籤，承诺提供与全糖产品相同的感官体验。这种供应端的变革直接消除了口味障碍，并扩大了对更广泛消费者的吸引力。例如，根据可口可乐公司2024年10月发布的2024年第三季公布财报，零糖可口可乐的销售量成长了11%，显着优于其他产品线。这种成长势头正在整个行业蔓延。根据Keurig Dr Pepper公司2024年7月发布的2024年第二季财报，零糖Dr Pepper的零售消费量增加了15%左右，进一步证实了零卡路里产品线现代化带来的商业性效益。

市场挑战

消费者对人工甜味剂长期安全性的疑虑是全球无糖软性饮料市场的主要阻碍因素。儘管生产商将这些产品宣传为比含糖饮料更健康的选择，但关于阿斯巴甜等成分的反覆出现的科学争论，引发了注重健康的消费者的极大担忧。这种疑虑直接阻碍了市场渗透，扰乱了消费者的消费习惯。换句话说，谨慎的消费者并没有从含糖汽水转向无糖汽水，而是越来越多地完全放弃碳酸饮料，转而选择水、茶和机能饮料等天然无糖饮品。因此，整个产业正努力将全球对低糖饮料日益增长的需求转化为无糖品牌的持续销售成长。

这种犹豫表现为消费者接受度的明显停滞，与旨在减少糖分的监管措施背道而驰。由于无法完全建立信任，无糖软性饮料将无法吸引那些积极寻求健康改善的消费者群体。国际食品资讯理事会的数据显示，到2024年，31%减少或停止食用低热量甜味剂的消费者明确表示，安全疑虑是他们的主要动机。这项数据凸显了客户维繫的重大挑战，由于相当一部分潜在市场因健康风险顾虑而主动迴避这些产品，因此重新配方产品线的获利能力受到限制。

市场趋势

全球低糖软性饮料市场正经历益生元和益生菌强化型功能性低糖汽水的快速成长。这一趋势标誌着价值提案的根本转变，从被动地减少卡路里摄取转向主动地促进健康。与仅关注减糖的传统低糖汽水不同，这些「更健康」的饮料添加了龙舌兰菊糖和苹果醋等功能性成分，以支持肠道菌群健康，从而直接吸引了那些此前对碳酸饮料敬而远之的健康意识消费者。这个细分市场正展现出爆炸性的商业性成长势头，凸显了消费者对功能性功效而非单纯低卡路里特性的需求。根据《Just Drinks》2025年3月刊报道，“百事公司即将达成收购益生元汽水品牌Poppi的协议”，功能性汽水品牌Olipop在2024财年累计了超过4亿美元的收入，凸显了这一高增长细分市场在整个低糖饮料市场中的规模。

同时，製造商正积极采用100%再生PET（rPET）和永续包装解决方案，以缓解环境问题，从而减少环保意识强的消费者因担心一次性塑胶饮料而放弃购买。这项转变的驱动力来自多方面因素，包括欧盟的《一次性塑胶指令》等严格的监管要求，以及企业为实现包装循环利用而做出的自愿努力，以确保其在环保意识强的市场中获得「业务永续营运的许可」。这项变化代表供应链的重大结构性变革，从轻量化走向完全循环。根据欧洲软性饮料协会（UNESDA Soft Drinks Europe）于2025年2月发布的最新报告《2025：欧洲永续性之路的转折点》，2023年欧洲软性饮料产业塑胶瓶中再生PET的平均使用率达到39.6%。这表明，儘管原材料供应不稳定，但整个行业正在向循环包装模式发生重大转变。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球低糖软性饮料市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 产品类别（零卡路里、低卡路里）
  • 销售管道（超级市场/大卖场、便利商店、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美低糖软性饮料市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲低糖软性饮料市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区低糖软性饮料市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲低糖软性饮料市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲低糖软性饮料市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球低糖软性饮料市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• The Coca-Cola Company
• PepsiCo, Inc.
• Nestle SA
• Keurig Dr Pepper Inc.
• Polar Beverages
• National Beverage Corp.
• Red Bull Gmbh
• Monster Energy Corporation
• Celsius, Inc.
• Jones Soda Co.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Diet Soft Drinks Market is projected to expand from USD 4.98 Billion in 2025 to USD 6.33 Billion by 2031, reflecting a compound annual growth rate of 4.08%. This sector encompasses non-alcoholic beverages that utilize non-nutritive sweeteners such as aspartame, stevia, or sucralose to offer low or zero-calorie alternatives to traditional sugar-sweetened drinks. Key growth drivers include the rising global rates of obesity and diabetes, prompting consumers to adopt weight-management strategies without forgoing convenience. Additionally, government-imposed sugar taxes act as a structural catalyst, financially encouraging manufacturers to reformulate products and motivating consumers to switch to tax-exempt diet options, a shift that goes beyond fleeting trends.

According to UNESDA Soft Drinks Europe, in 2024, the sector achieved a 12.4% reduction in average added sugars in soft drinks across the European Union and the United Kingdom compared to 2019 levels. Despite these advancements, a significant challenge impeding market expansion is the persistent consumer skepticism regarding the long-term health implications of artificial sweeteners. Recurring debates and conflicting scientific studies concerning the safety of ingredients like aspartame can deter health-conscious individuals, causing them to bypass diet sodas in favor of naturally unsweetened beverages such as sparkling water or tea.

Market Driver

The rising global incidence of obesity and diabetes acts as the primary catalyst for the diet soft drinks market, compelling a widespread shift toward preventive consumption habits. As public health organizations intensify awareness campaigns regarding the metabolic risks associated with high-glycemic diets, consumers are increasingly substituting conventional sugary sodas with non-nutritive alternatives to manage blood glucose levels and caloric intake. This trend is substantiated by recent epidemiological data that underscores the urgency of dietary modifications. According to The Lancet, November 2024, in the 'Global analysis of health data', the number of adults living with diabetes worldwide has surpassed 828 million, a demographic reality that is forcing a structural transition in beverage consumption patterns. This escalating health crisis ensures a sustained, captive audience for low-calorie formulations as individuals seek to mitigate chronic disease risks without completely abandoning carbonated beverages.

Concurrently, the market is being propelled by strategic product rebranding and the aggressive expansion of zero-sugar portfolios by major beverage conglomerates. Manufacturers are systematically retiring legacy 'diet' branding, which is often associated with feminine marketing or inferior flavor profiles, in favor of 'zero sugar' labels that promise a sensory experience identical to full-calorie originals. This supply-side evolution directly addresses taste-based barriers and broadens the category's appeal across diverse demographics. For instance, according to The Coca-Cola Company, October 2024, in the 'Third Quarter 2024 Earnings Release', unit case volume for Coca-Cola Zero Sugar grew by 11%, significantly outpacing other portfolio segments. This momentum is mirrored across the broader industry; according to Keurig Dr Pepper, July 2024, in the 'Second Quarter 2024 Earnings Press Release', retail consumption of Dr Pepper Zero Sugar increased in the mid-teens range, further validating the commercial efficacy of modernizing zero-calorie product lines.

Market Challenge

Consumer skepticism regarding the long-term safety of artificial sweeteners acts as a substantial restraint on the Global Diet Soft Drinks Market. While manufacturers market these products as healthier alternatives to sugar-sweetened beverages, recurring scientific debates concerning ingredients like aspartame create significant apprehension among health-conscious buyers. This skepticism directly hampers market penetration because it disrupts the expected consumer migration path; rather than switching from full-sugar sodas to diet versions, wary consumers increasingly exit the carbonated soft drink category entirely in favor of naturally unsweetened options like water, tea, or functional beverages. Consequently, the industry struggles to convert the rising global demand for sugar reduction into sustained volume growth for diet brands.

This hesitation translates into measurable stagnation in consumer adoption rates, counteracting the regulatory pushes against sugar. The inability to fully establish trust means that diet soft drinks often fail to capture the demographic most actively seeking health improvements. According to the International Food Information Council, in 2024, 31% of consumers who reduced or stopped consuming low-calorie sweeteners explicitly cited safety concerns as their primary motivation. This statistic underscores a critical retention issue, as a significant portion of the addressable market is actively avoiding these products due to perceived health risks, thereby limiting the revenue potential of reformulated portfolios.

Market Trends

The Global Diet Soft Drinks Market is witnessing the rapid emergence of prebiotic and probiotic functional diet sodas, a trend that fundamentally shifts value propositions from passive calorie avoidance to active health supplementation. Unlike traditional diet sodas that focus solely on sugar removal, these "better-for-you" beverages incorporate functional ingredients like agave inulin and apple cider vinegar to support gut microbiome health, directly appealing to wellness-oriented consumers who previously exited the carbonated category. This sub-segment has demonstrated explosive commercial traction, validating the consumer demand for functional efficacy over mere low-calorie attributes. According to Just Drinks, March 2025, in the article 'PepsiCo 'nears deal for prebiotic soda brand Poppi'', the functional soda brand Olipop generated over $400 million in revenue for the fiscal year 2024, underscoring the substantial scale this high-growth niche has achieved within the broader diet market.

Simultaneously, manufacturers are aggressively adopting 100% recycled PET (rPET) and sustainable packaging solutions to mitigate environmental concerns that often deter eco-conscious consumers from purchasing single-use plastic beverages. This transition is driven by a combination of stringent regulatory mandates, such as the EU Single-Use Plastics Directive, and voluntary corporate commitments aimed at closing the packaging loop to secure a "license to operate" in environmentally sensitive markets. This shift represents a critical structural evolution in the supply chain, moving beyond lightweighting to full circularity. According to UNESDA Soft Drinks Europe, February 2025, in the update '2025: A pivotal year in Europe's sustainability journey', the average use of recycled PET in the European soft drinks sector's plastic bottles reached 39.6% in 2023, reflecting a significant industrial pivot toward circular packaging models despite volatile raw material availability.

Key Market Players

• The Coca-Cola Company
• PepsiCo, Inc.
• Nestle SA
• Keurig Dr Pepper Inc.
• Polar Beverages
• National Beverage Corp.
• Red Bull Gmbh
• Monster Energy Corporation
• Celsius, Inc.
• Jones Soda Co.

Report Scope

In this report, the Global Diet Soft Drinks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Diet Soft Drinks Market, By Product

• Zero Calorie
• Low Calorie

Diet Soft Drinks Market, By Sales Channel

• Supermarket/Hypermarket
• Convenience Stores
• Online
• Others

Diet Soft Drinks Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Diet Soft Drinks Market.

Available Customizations:

Global Diet Soft Drinks Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Diet Soft Drinks Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Zero Calorie, Low Calorie)
  • 5.2.2. By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Diet Soft Drinks Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Sales Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Diet Soft Drinks Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Sales Channel
  • 6.3.2. Canada Diet Soft Drinks Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Sales Channel
  • 6.3.3. Mexico Diet Soft Drinks Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Sales Channel

7. Europe Diet Soft Drinks Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Sales Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Diet Soft Drinks Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Sales Channel
  • 7.3.2. France Diet Soft Drinks Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Sales Channel
  • 7.3.3. United Kingdom Diet Soft Drinks Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Sales Channel
  • 7.3.4. Italy Diet Soft Drinks Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Sales Channel
  • 7.3.5. Spain Diet Soft Drinks Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Diet Soft Drinks Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Sales Channel
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Diet Soft Drinks Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Sales Channel
  • 8.3.2. India Diet Soft Drinks Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Sales Channel
  • 8.3.3. Japan Diet Soft Drinks Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Sales Channel
  • 8.3.4. South Korea Diet Soft Drinks Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Sales Channel
  • 8.3.5. Australia Diet Soft Drinks Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Diet Soft Drinks Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Sales Channel
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Diet Soft Drinks Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Sales Channel
  • 9.3.2. UAE Diet Soft Drinks Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Sales Channel
  • 9.3.3. South Africa Diet Soft Drinks Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Sales Channel

10. South America Diet Soft Drinks Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Sales Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Diet Soft Drinks Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Sales Channel
  • 10.3.2. Colombia Diet Soft Drinks Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Sales Channel
  • 10.3.3. Argentina Diet Soft Drinks Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Diet Soft Drinks Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. The Coca-Cola Company
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. PepsiCo, Inc.
• 15.3. Nestle SA
• 15.4. Keurig Dr Pepper Inc.
• 15.5. Polar Beverages
• 15.6. National Beverage Corp.
• 15.7. Red Bull Gmbh
• 15.8. Monster Energy Corporation
• 15.9. Celsius, Inc.
• 15.10. Jones Soda Co.

16. Strategic Recommendations

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