印尼住宅和花园

2024年，在快速都市化、政府主导的住宅计划以及不断壮大的寻求改善生活环境的中阶的推动下，印尼的住宅和花园市场将实现强劲增长。随着城市居民开始热衷于屋顶和阳台园艺以促进人口密集城市的永续性、健康和空气品质，园艺继续受到人们的关注。

本报告是一份分析和预测印尼住宅和花园市场的市场研究报告。我们提供最新的零售资料（历史日期范围），以协助您确定将推动成长的类别。它还确定了主要企业及其品牌，并对影响需求的关键因素进行了策略分析，包括新产品开发、消费者生活方式、市场途径和定价问题。到 2029 年的预测显示了中期市场需求将如何变化。

目标产品：家居装潢和园艺、家居用品、家居布置

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解住宅和花园市场
• 确定成长领域并确定变革的动力
• 竞争格局、主要市场参与企业和主要品牌
• 五年预测用于评估市场的未来预期。

目录

目录和表格

执行摘要

市场数据

免责声明

来源

印尼的园艺

关键数据发现

2024年的发展

• 健康和永续性趋势推动印尼的城市园艺和亲生物设计
• 品质、永续性和创新将使 Ace Hardware 在 2024 年保持园艺行业的领先地位
• 消费者对便利性的需求使超级市场和电子商务成为最活跃的分销管道

前景与机会

• 受环保措施和都市化进程推动，印尼园艺需求激增
• 多样化的消费者群体影响着印尼的园艺趋势
• 科技创新助力印尼园艺业实现更绿色、更有效率的成长

分类资料

印尼家具

关键数据发现

2024年的发展

• 都市化加速和多功能家具需求推动家具市场稳定成长
• Signify 印尼在创新和永续性方面处于领先地位，而 Massindo 集团则透过策略性倡议实现了强劲成长
• 全通路策略和数位化应用影响家居用品分销

前景与机会

• 受住宅投资和旅游业繁荣推动，家居装饰市场预计将于 2026 年復苏
• 预测期内，文化影响将影响印尼的室内装潢趋势
• 创新将推动家居布置未来成长

分类资料

印尼住宅装修

关键数据发现

2024年的发展

• 住宅计划、永续性趋势和 DIY 文化的兴起推动了住宅维修的成长
• Satya Langgeng Sentosa 在分散的竞争格局中保持领先地位，并凭藉其在地板材料领域的强大影响力
• 随着 DIY 文化、便利性和数位创新改变购物习惯，住宅装饰呈现多样化

前景与机会

• 都市化和新资本推动住宅装修稳定成长，地板材料将迎来更强劲的成长
• 住宅条件的变化推动了当地市场对多样化住宅维修方案的需求
• 智慧创新改变印尼住宅装修的未来

分类资料

印尼家居用品

关键数据发现

2024年的发展

• 对时尚、节省空间和永续解决方案的需求将推动 2024 年家居用品的成长
• Maxim 和 Lock & Lock 透过价格实惠、创新和生活方式吸引力推动成长
• 随着消费者对便利性、价值和跨通路多样性的需求，家居用品分销也不断演变

前景与机会

• 时尚的自我表达和社交用餐习惯推动了印尼餐具的兴起
• 透过环保材料和设计，为当地市场重新打造永续性的家居用品
• 智慧、安全、无缝的创新改变了印尼家用电器的未来

分类资料

In 2024, home and garden in Indonesia recorded solid value growth, fuelled by rapid urbanisation, government-led housing projects, and a growing middle class seeking to upgrade their living environments. Gardening experienced ongoing interest as urban residents embraced rooftop and balcony gardening to promote sustainability, wellness, and air quality in dense cities, while home improvement gained momentum alongside the DIY culture and digital retail access, supported by expanded offerings from...

Euromonitor International's Home and Garden in Indonesia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home and garden in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for home and garden?

MARKET DATA

• Table 1 Sales of Home and Garden by Category: Value 2019-2024
• Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
• Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
• Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
• Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
• Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
• Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
• Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
• Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

GARDENING IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Urban gardening and biophilic design thrive in Indonesia due to health and sustainability trends
• Ace Hardware retains lead of gardening in 2024, driven by quality, sustainability and innovation
• Supermarkets and e-commerce most dynamic distribution channels due to consumer demand for greater convenience

PROSPECTS AND OPPORTUNITIES

• Surge in demand for gardening in Indonesia driven by eco-friendly practices and rising urbanisation
• Diverse consumer demographics influence gardening trends in Indonesia
• Tech innovations transform gardening in Indonesia for greener, more efficient growth

CATEGORY DATA

• Table 10 Sales of Gardening by Category: Value 2019-2024
• Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Gardening: % Value 2020-2024
• Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
• Table 14 Distribution of Gardening by Format: % Value 2019-2024
• Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
• Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

HOME FURNISHINGS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady growth for home furnishings due to rising urbanisation and demand for multifunctional furniture
• Signify Indonesia leads with innovation and sustainability, while Massindo Group grows dynamically through strategic initiatives
• Omnichannel strategies and digital adoption influence distribution of home furnishings

PROSPECTS AND OPPORTUNITIES

• Home furnishings set for rebound in 2026, driven by housing investments and tourism boom
• Cultural influences set to shape home decor trends in Indonesia over forecast period
• Innovation takes centre stage to drive future growth in home furnishings

CATEGORY DATA

• Table 17 Sales of Home Furnishings by Category: Value 2019-2024
• Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
• Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
• Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
• Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
• Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
• Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

HOME IMPROVEMENT IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home improvement's growth is driven by housing projects, sustainability trends and rising DIY culture
• Satya Langgeng Sentosa retains lead of fragmented competitive landscape, supported by strong presence in floor covering
• Distribution of home improvement diversifies as DIY culture, convenience, and digital innovation reshape shopping habits

PROSPECTS AND OPPORTUNITIES

• Urbanisation and new capital to drive steady growth in home improvement, with floor covering set to record further dynamic growth
• Housing shifts reshape demand for diverse home improvement solutions in local market
• Smart innovation set to transform the future of home improvement in Indonesia

CATEGORY DATA

• Table 25 Sales of Home Improvement by Category: Value 2019-2024
• Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
• Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
• Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
• Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
• Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
• Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

HOMEWARES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for stylish, space-saving and sustainable solutions drives growth of homewares in 2024
• Maxim and Lock & Lock drive growth through affordability, innovation and lifestyle appeal
• Distribution of homewares evolves as consumers seek convenience, value and variety across channels

PROSPECTS AND OPPORTUNITIES

• Stylish self-expression and social dining habits drive dinnerware's rise in Indonesia
• Sustainability to reshape homewares in local market through eco-conscious materials and design
• Smart safe and seamless innovation set to transform future of homewares in Indonesia

CATEGORY DATA

• Table 32 Sales of Homewares by Category: Value 2019-2024
• Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
• Table 34 Sales of Homewares by Material: % Value 2019-2024
• Table 35 NBO Company Shares of Homewares: % Value 2020-2024
• Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
• Table 37 Distribution of Homewares by Format: % Value 2019-2024
• Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
• Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029