美国的居家和花园

2024年，美国家居和花园用品的销售额整体下降，反映出家居装饰、家居装修和家居用品的疲软表现。高利率和持续的通货膨胀抑制了消费者信心，并限制了消费者获得大笔购买和装修项目所需的消费融资。 2024年，美国房地产市场也大幅放缓，房屋销售跌至1995年以来的最低水准。因此，许多房屋装修项目被推迟或…

欧睿国际的《美国家居与园艺》报告全面展现了全国市场需求的规模和形态。报告提供最新的零售销售资料（历史数据范围），帮助您识别推动成长的类别。报告中还甄选出领先的公司及其品牌，并对影响需求的关键因素（包括新产品开发、消费者生活方式、市场管道和定价问题）进行策略分析。 2029年的预测则展现了中期市场需求的演变趋势。

产品范围：家居装修和园艺、家居用品和家居装饰。

资料覆盖：市场规模（历史和预测）、公司份额、品牌份额和分销资料。

为什么要购买这份报告？

• 了解家居和花园市场的详细情况；
• 确定成长领域并识别推动变革的因素；
• 了解竞争环境、市场主要参与者和领导品牌；
• 使用五年预测来评估市场预计如何发展。

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目录

目录和表格

执行摘要

• 2024 年居家与花园：大局
• 2024年关键趋势
• 竞争格局
• 零售业发展
• 家居和花园的下一步是什么？

市场数据

免责声明

来源

美国园艺

关键数据发现

第2024章：发展

• 健康和永续性吸引消费者购买园艺产品
• 随着品牌满足消费者对永续园艺解决方案的需求，创新提升了产品吸引力
• 专业零售商及电子商务助园艺品类发展

前景与机会

• 城市生活与健康趋势带动园艺发展
• 室内植物促进园艺发展
• 科技将透过智慧功能改变家庭园艺

类别数据

美国家居用品

关键数据发现

第2024章：发展

• 房地产市场低迷和消费者偏好转变导致家居用品销售下降
• 品牌适应和智慧创新提升了美国家居装饰的竞争力
• 通路转变重新定义美国家居零售格局

前景与机会

• 经济压力和房地产市场低迷将导致家居用品进一步下滑
• 美国进口关税对国内家居产业构成重大挑战
• 人工智慧驱动的个人化将重塑线上管道

类别数据

美国居家装潢

关键数据发现

第2024章：发展

• 高利率和房地产活动低迷导致房屋装修量下降
• 策略创新和日益激烈的竞争重塑了家装产品
• 全通路优势和数位化工具推动美国分销

前景与机会

• 由于经济挑战，预计家居装修数量将下降
• 3D列印有望成为家居装修领域经济高效且永续的替代方案

类别数据

美国家居用品

关键数据发现

第2024章：发展

• 美国消费者支出转变导致家居用品销售萎缩
• 家居用品品牌在设计和永续性方面竞争
• 杂货零售连锁店占据主导地位，而电子商务在家居用品领域取得进展

前景与机会

• 家居用品面临经济逆风和消费者偏好转变，餐具将大放异彩
• Great Jones x Lamson 刀具为家居用品增添色彩和工艺

类别数据

In 2024, home and garden in the US recorded an overall decline in value sales, reflecting the weak performance of home furnishings, home improvement, and homewares. Elevated interest rates and persistent inflation dampened consumer confidence and restricted access to the consumer finance required for large purchases and renovation projects. The US housing market also slowed considerably in 2024, with home sales reaching a low not seen since 1995. As such, many home improvements were deferred or...

Euromonitor International's Home and Garden in USA report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home and garden in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for home and garden?

MARKET DATA

• Table 1 Sales of Home and Garden by Category: Value 2019-2024
• Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
• Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
• Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
• Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
• Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
• Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
• Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
• Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

GARDENING IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Wellness and sustainability draws consumers towards gardening products
• Innovation raises product appeal as brands align with consumers' need for sustainable gardening solutions
• Specialised retailers and e-commerce aids development of gardening category

PROSPECTS AND OPPORTUNITIES

• Urban living and wellness trends to spearhead growth in gardening
• Indoor plants to fuel development of horticulture
• Technology is set to change home gardening with smart functionality

CATEGORY DATA

• Table 10 Sales of Gardening by Category: Value 2019-2024
• Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Gardening: % Value 2020-2024
• Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
• Table 14 Distribution of Gardening by Format: % Value 2019-2024
• Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
• Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

HOME FURNISHINGS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home furnishings contracts amid housing slump and shifting consumer priorities
• Brand adaptation and smart innovation raises the competitive stakes in US home furnishings
• Channel shifts redefines the US Home Furnishings retail landscape

PROSPECTS AND OPPORTUNITIES

• Economic pressures and housing slump to drive further decline in home furnishings
• US Import tariffs pose significant challenges for domestic home furnishings industry
• AI-driven personalisation stands to reshape the online channel

CATEGORY DATA

• Table 17 Sales of Home Furnishings by Category: Value 2019-2024
• Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
• Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
• Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
• Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
• Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
• Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

HOME IMPROVEMENT IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home improvement declines amid high interest rates and sluggish housing activity
• Strategic innovation and rising competition reshapes home improvement offerings
• Omnichannel strength and digital tools drive distribution in the US

PROSPECTS AND OPPORTUNITIES

• Projected decline in home improvement due to economic challenges
• 3D Printing set to gain momentum in home improvement as a cost-effective and sustainable alternative

CATEGORY DATA

• Table 25 Sales of Home Improvement by Category: Value 2019-2024
• Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
• Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
• Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
• Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
• Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
• Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

HOMEWARES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Homewares sees contraction in sales amid shifts in US consumer spending
• Homeware brands compete on design and sustainability
• Grocery retail chains dominate while e-commerce gains ground in homewares

PROSPECTS AND OPPORTUNITIES

• Dinnerware set to shine as homewares faces economic headwinds and shifting consumer priorities
• Great Jones x Lamson knives bring colour and craftsmanship to homewares

CATEGORY DATA

• Table 32 Sales of Homewares by Category: Value 2019-2024
• Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
• Table 34 Sales of Homewares by Material: % Value 2019-2024
• Table 35 NBO Company Shares of Homewares: % Value 2020-2024
• Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
• Table 37 Distribution of Homewares by Format: % Value 2019-2024
• Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
• Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029