马来西亚的家居与花园

2024年，马来西亚家居及园艺产品销售额以现值计算持续上涨，这得益于房地产市场（尤其是在城市地区）的温和反弹，这提振了人们对房屋装修的兴趣。 2024年预算案中的政府措施进一步巩固了这一上升趋势，这些措施为针对低收入家庭的房屋维护和维修项目拨款。

欧睿国际的《马来西亚家居与园艺》报告全面展现了全国市场需求的规模和形态。报告提供最新的零售销售资料（历史数据范围），帮助您识别推动成长的类别。报告中还甄选出领先的公司及其品牌，并对影响需求的关键因素（包括新产品开发、消费者生活方式、市场管道和定价问题）进行策略分析。 2029年的预测则展现了中期市场需求的演变趋势。

产品范围：家居装修和园艺、家居用品和家居装饰。

资料覆盖：市场规模（历史和预测）、公司份额、品牌份额和分销资料。

为什么要购买这份报告？

• 了解家居和花园市场的详细情况；
• 确定成长领域并识别推动变革的因素；
• 了解竞争环境、市场主要参与者和领导品牌；
• 使用五年预测来评估市场预计如何发展。

欧睿国际在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过 50 年的经验。欧睿国际在伦敦、芝加哥、新加坡、上海、维尔纽斯、迪拜、开普敦、圣地亚哥、悉尼、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，分析师网络遍布 100 个国家/地区，拥有独特的能力和对多元化市场的深刻理解，能够开发可靠的信息资源，帮助企业製定明智的战略规划。如需了解更多关于我们的研究解决方案如何为您提供支援的信息，请联繫您当地的欧睿国际办事处。

目录

目录和表格

执行摘要

• 2024 年居家与花园：大局
• 2024年关键趋势
• 竞争格局
• 零售业发展
• 家居和花园的下一步是什么？

市场数据

免责声明

来源

马来西亚的园艺

关键数据发现

第2024章：发展

• 城市生活、健康趋势和永续性将重塑2024年马来西亚的园艺市场
• 城市园艺领导者 Baba 巩固市场地位，而 Hikoki 则透过无线创新推动成长
• 随着马来西亚人转向家庭园艺，非食品杂货零售商和电子商务蓬勃发展

前景与机会

• 在健康趋势和永续创新的推动下，园艺将继续发展
• 预测期内智慧家庭科技应用将加速
• 对环保生活的渴望推动了对绿色材料的需求

类别数据

马来西亚的家居用品

关键数据发现

第2024章：发展

• 2024年室内生活引领居家装潢成长
• 宜家面临竞争压力，因为价格实惠和创新推动市场份额发生变化
• 直销和电子商务推动扩张

前景与机会

• 由于消费者减少非必需品支出，预计经济成长将温和
• 随着城市化生活方式的日益发展，智慧和多功能家具的需求将不断增长
• 数位平台将改变购物体验

类别数据

马来西亚的家居装修

关键数据发现

第2024章：发展

• 在 DIY 文化、城市扩张和客製化需求的推动下，家装市场将在 2024 年实现健康成长。
• 策略扩张和永续发展推动 White Horse 和 KCC Paints 的成长
• 非杂货零售商与电子商务平台重塑分销格局

前景与机会

• 消费者註重价格实惠，墙面装饰和油漆引领成长
• 随着房主追求便利性和节能性，智慧家庭技术将推动成长
• 随着马来西亚人优先考虑环保生活，永续性将重塑家居装修市场

类别数据

马来西亚的家居用品

关键数据发现

第2024章：发展

• 马来西亚家居用品市场持续成长，因为消费者对家庭烹饪和厨房造型表现出持续的兴趣
• 特百惠凭藉着创新和强大的品牌忠诚度保持市场领先地位
• 非杂货零售仍然是家居用品的主要管道

前景与机会

• 受消费者生活方式城市化和零售通路不断发展的推动，马来西亚家居用品市场将稳步成长
• 电子商务透过便利性和数位创新推动家居用品成长
• 智慧家庭和厨房电器的快速普及将重塑家居用品格局

类别数据

Sales of home and garden products in Malaysia continued to rise in current value terms in 2024, supported by a moderate rebound in the property market - particularly across urban areas - which helped to boost interest in home renovations. This upward trend was further strengthened by government measures under Budget 2024, which allocated funding for home maintenance and repair programmes targeting lower-income households.

Euromonitor International's Home and Garden in Malaysia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home and garden in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for home and garden?

MARKET DATA

• Table 1 Sales of Home and Garden by Category: Value 2019-2024
• Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
• Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
• Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
• Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
• Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
• Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
• Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
• Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

GARDENING IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Urban living, wellness trends and sustainability reshape Malaysia's gardening market in 2024
• Urban gardening leader Baba strengthens market position, while Hikoki powers growth with cordless innovation
• Non-grocery retailers and e-commerce flourish as Malaysians turn to home gardening

PROSPECTS AND OPPORTUNITIES

• Gardening will continue to evolve, driven by wellness trends and sustainable innovations
• Smart home technology adoption to accelerate over the forecast period
• Desire for eco-conscious living to drive demand for green materials

CATEGORY DATA

• Table 10 Sales of Gardening by Category: Value 2019-2024
• Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Gardening: % Value 2020-2024
• Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
• Table 14 Distribution of Gardening by Format: % Value 2019-2024
• Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
• Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

HOME FURNISHINGS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Indoor living leads growth in home furnishings in 2024
• Ikea faces competitive pressure as affordability and innovation drive shifts in share
• Direct selling and e-commerce fuel expansion

PROSPECTS AND OPPORTUNITIES

• Modest growth expected, as consumers curb expenditure on non-essential items
• Smart and multifunctional furniture will see rising demand, underpinned by increasingly urbanised lifestyles
• Digital platforms set to transform shopping experience

CATEGORY DATA

• Table 17 Sales of Home Furnishings by Category: Value 2019-2024
• Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
• Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
• Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
• Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
• Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
• Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

HOME IMPROVEMENT IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home improvement market sees healthy growth in 2024, driven by DIY culture, urban expansion, and demand for customisation.
• Strategic expansion and sustainability drive growth for White Horse and KCC Paints
• Non-grocery retailers and e-commerce platforms reshape distribution landscape

PROSPECTS AND OPPORTUNITIES

• Wall coverings and paint to lead growth as consumers prioritise affordability
• Smart home technology to drive growth as homeowners embrace convenience and energy efficiency
• Sustainability to reshape home improvement market as Malaysians prioritise eco-friendly living

CATEGORY DATA

• Table 25 Sales of Home Improvement by Category: Value 2019-2024
• Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
• Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
• Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
• Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
• Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
• Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

HOMEWARES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Malaysia's homewares market sees continued growth, as consumers showed continued interest in home-based cooking and kitchen styling
• Tupperware maintains market leadership amid innovation and strong brand loyalty
• Non-grocery retail remains dominant channel for homewares

PROSPECTS AND OPPORTUNITIES

• Steady growth ahead for Malaysia's homewares market, driven by urbanisation of consumer lifestyles and evolving retail channels
• E-Commerce to drive homewares growth through convenience and digital innovation
• Rapid adoption of smart home and kitchen appliances will reshape homewares landscape

CATEGORY DATA

• Table 32 Sales of Homewares by Category: Value 2019-2024
• Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
• Table 34 Sales of Homewares by Material: % Value 2019-2024
• Table 35 NBO Company Shares of Homewares: % Value 2020-2024
• Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
• Table 37 Distribution of Homewares by Format: % Value 2019-2024
• Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
• Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029