中国的家居与园艺

2024年，华人家居和园艺产品多个主要类别的销售额均显着成长。由于户外空间有限以及人们对永续生活方式的日益关注，园艺产品在城市地区的需求激增，同时政府推行的城市农业政策也促进了销售成长。受消费者对智慧家居技术、环保产品和多功能家具需求的推动，家居市场也大幅成长。这……

欧睿国际的《中国家居与园艺》报告全面展现了全国市场需求的规模和形态。报告提供最新的零售销售资料（历史数据范围），帮助您识别推动成长的类别。报告中还甄选出领先的企业及其品牌，并对影响需求的关键因素（包括新产品开发、消费者生活方式、市场管道和定价问题）进行策略分析。 2029年的预测则展现了中期市场需求的演变趋势。

产品范围：家居装修和园艺、家居用品和家居装饰。

资料覆盖：市场规模（历史和预测）、公司份额、品牌份额和分销资料。

为什么要购买这份报告？

• 了解家居和花园市场的详细情况；
• 确定成长领域并识别推动变革的因素；
• 了解竞争环境、市场主要参与者和领导品牌；
• 使用五年预测来评估市场预计如何发展。

欧睿国际在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过 50 年的经验。欧睿国际在伦敦、芝加哥、新加坡、上海、维尔纽斯、迪拜、开普敦、圣地亚哥、悉尼、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，分析师网络遍布 100 个国家/地区，拥有独特的能力和对多元化市场的深刻理解，能够开发可靠的信息资源，帮助企业製定明智的战略规划。如需了解更多关于我们的研究解决方案如何为您提供支援的信息，请联繫您当地的欧睿国际办事处。

目录

目录和表格

执行摘要

• 2024 年居家与花园：大局
• 2024年关键趋势
• 竞争格局
• 零售业发展
• 家居和花园的下一步是什么？

市场数据

免责声明

来源

中国园艺

关键数据发现

第2024章：发展

• 随着可持续和自给自足生活的需求不断增长，园艺在中国日益普及
• 鸿悦透过策略联盟和数位创新引领园艺
• 家居产品专家主导园艺销售，但电子商务正在兴起

前景与机会

• 注重生态的城市生活将推动中国园艺市场的成长
• 人工智慧驱动的DTC成长重塑中国电子商务格局
• 随着消费者追求更永续的生活方式，室内植物可能成为创新的焦点

类别数据

中国家居用品

关键数据发现

第2024章：发展

• 照明是居家装饰的主要成长动力
• 欧派引领居家创新绿色转型
• 电子商务影响力日益增强，非食品杂货零售商持续蓬勃发展

前景与机会

• 户外生活势头强劲
• 电子商务将在家居装饰领域发挥更大作用
• 智慧家庭让我们一窥未来

类别数据

中国家居装修

关键数据发现

第2024章：发展

• 受房地产市场低迷影响，2024 年家居装修销售额将下降
• 2024 年，立邦涂料在家居装修领域持续保持领先地位，海鸥涂料则将大幅成长
• 电子商务和杂货零售商在家居装修领域取得进展

前景与机会

• 房地产市场低迷，销售将萎缩，厨房水槽成为少数亮点之一
• 电子商务透过创新和全通路整合重新定义中国家装
• 创新预计将专注于提供更环保、更健康的产品

类别数据

中国的家居用品

关键数据发现

第2024章：发展

• 受经济因素和消费者偏好转变的推动，家居用品强劲成长
• 浙江苏泊尔和安徽得利推动中国家居用品市场的创新和策略成长
• 消费者购物习惯转变，电子商务引领分销

前景与机会

• 受家庭烹饪热潮推动，中国家居用品市场可望逐步成长
• 人工智慧将透过融合线上创新与线下专业知识来重新定义家居用品
• 新法规可能会在预测期内影响新产品开发

类别数据

In 2024, sales of home and garden products in China saw significant growth across several key categories. Gardening products experienced a surge in interest in urban areas, driven by limited outdoor space and a growing focus on sustainable living, while sales were also supported by government policies promoting urban agriculture. The home furnishings market also grew substantially, fuelled by consumer demand for smart home technology, eco-friendly products, and multi-functional furniture. This s...

Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home and garden in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for home and garden?

MARKET DATA

• Table 1 Sales of Home and Garden by Category: Value 2019-2024
• Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
• Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
• Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
• Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
• Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
• Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
• Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
• Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

GARDENING IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Gardening gains ground in China amid growing demand for sustainable and self-reliant living
• Hongyue leads gardening through strategic alliances and digital innovation
• Home products specialists dominate gardening sales but e-commerce on the rise

PROSPECTS AND OPPORTUNITIES

• Eco-conscious urban living set to drive growth in China's gardening market
• AI-driven DTC growth reshaping China's e-commerce landscape
• Indoor plants could be a focus of innovation as consumers pursue more sustainable lifestyles

CATEGORY DATA

• Table 10 Sales of Gardening by Category: Value 2019-2024
• Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Gardening: % Value 2020-2024
• Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
• Table 14 Distribution of Gardening by Format: % Value 2019-2024
• Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
• Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

HOME FURNISHINGS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Lighting a key growth driver for home furnishings
• Oppein leads home furnishings through innovation and green transformation
• Non-grocery retailers continue to thrive amid growing e-commerce influence

PROSPECTS AND OPPORTUNITIES

• Outdoor living set to gain momentum
• E-commerce set to increase its role in home furnishings
• Smart home furnishings offer a gimpse of the future

CATEGORY DATA

• Table 17 Sales of Home Furnishings by Category: Value 2019-2024
• Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
• Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
• Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
• Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
• Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
• Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

HOME IMPROVEMENT IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home improvement sales decline in 2024 due to struggling property market
• Nippon Paint extends its lead in home improvement in 2024 while Seagull soars
• E-commerce and grocery retailers gain ground in home improvement

PROSPECTS AND OPPORTUNITIES

• Sales set to contract amid housing slump with kitchen sinks one of the few bright spots
• E-commerce to redefine home improvement in China through innovation and omnichannel integration
• Innovation expected to focus on delivering greener and healthier products

CATEGORY DATA

• Table 25 Sales of Home Improvement by Category: Value 2019-2024
• Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
• Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
• Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
• Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
• Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
• Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

HOMEWARES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Homewares sees strong growth driven by economic factor, consumer shifts in preferences
• Zhejiang Supor and Anhui Deli drive innovation and strategic growth in China's homewares market
• E-commerce leads distribution due to shifting consumer shopping habits

PROSPECTS AND OPPORTUNITIES

• Homewares in China set for gradual growth boosted by focus on home cooking
• AI set to redefine homewares by blending online innovation with offline expertise
• New regulation could impact new product development over the forecast period

CATEGORY DATA

• Table 32 Sales of Homewares by Category: Value 2019-2024
• Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
• Table 34 Sales of Homewares by Material: % Value 2019-2024
• Table 35 NBO Company Shares of Homewares: % Value 2020-2024
• Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
• Table 37 Distribution of Homewares by Format: % Value 2019-2024
• Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
• Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029