新加坡的居家与花园

2024年，新加坡的家居和花园产业保持了小幅正成长，儘管成长速度低于2023年。积极的驱动因素包括消费者偏好的演变、生活方式的改变以及城市化进程。例如，混合工作模式的兴起导致对节省空间、功能齐全且时尚的家具的需求增加，年轻的房主们正在为其紧凑的居住空间寻求可自订且引领潮流的设计。城市园艺和亲自然设计也…

欧睿国际的《新加坡家居与园艺》报告全面展现了国家层级市场需求的规模与形态。报告提供最新的零售销售资料（历史数据范围），帮助您识别推动成长的类别。报告中还甄选出领先的公司及其品牌，并对影响需求的关键因素（包括新产品开发、消费者生活方式、市场管道和定价问题）进行策略分析。 2029年的预测则展现了中期市场需求的演变趋势。

产品范围：家居装修和园艺、家居用品和家居装饰。

资料覆盖：市场规模（历史和预测）、公司份额、品牌份额和分销资料。

为什么要购买这份报告？

• 了解家居和花园市场的详细情况；
• 确定成长领域并识别推动变革的因素；
• 了解竞争环境、市场主要参与者和领导品牌；
• 使用五年预测来评估市场预计如何发展。

欧睿国际在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过 50 年的经验。欧睿国际在伦敦、芝加哥、新加坡、上海、维尔纽斯、迪拜、开普敦、圣地亚哥、悉尼、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，分析师网络遍布 100 个国家/地区，拥有独特的能力和对多元化市场的深刻理解，能够开发可靠的信息资源，帮助企业製定明智的战略规划。如需了解更多关于我们的研究解决方案如何为您提供支援的信息，请联繫您当地的欧睿国际办事处。

目录

目录和表格

执行摘要

• 2024 年居家与花园：大局
• 2024年关键趋势
• 竞争格局
• 零售业发展
• 家居和花园的下一步是什么？

市场数据

免责声明

来源

新加坡的园艺

关键数据发现

第2024章：发展

• 城市园艺在新加坡仍然很受欢迎，因为节省空间的创新和永续发展趋势推动了成长
• Bio-Flora 凭藉其与不断发展的趋势的紧密结合保持领先地位
• 家居产品专家凭藉其广泛的产品种类保持着最高的分销份额

前景与机会

• 城市园艺和永续设计推动园艺销售持续成长
• 智慧园艺技术将在新加坡蓬勃发展，为城市居民提供高效、低维护的解决方案
• 新加坡的社区园艺发展势头强劲，促进了合作、永续性以及对环保园艺产品的需求

类别数据

新加坡的家居用品

关键数据发现

第2024章：发展

• 新加坡的家居和厨房趋势转向永续性、节省空间的选择和智慧设计，
• 宜家凭藉着创新、实惠和永续性，在家居装饰领域保持领先地位
• 家居产品专家保持最强劲的分销份额

前景与机会

• 模组化和多功能家具推动新加坡紧凑型居住空间的空间优化趋势
• 价格亲民的高端家具将助力品牌成长，因为各大品牌都以亲民的价格提供奢华产品
• 家居饰品和装饰受到社交媒体和季节性趋势的支持，推动了个性化的室内装饰

类别数据

新加坡的居家装修

关键数据发现

第2024章：发展

• DIY 文化、实木复合地板和浴室升级支撑了基准销售
• Nippon Paint 推动永续创新，而 Bosch 则受益于 DIY 趋势
• 家居产品专家和电子商务推动个人化、注重品质的家居装修

前景与机会

• 儘管绩效水准各有不同，但基准需求仍将持续
• 永续涂料和个人化桌布将推动创新
• 永续地板在新加坡兴起，竹子、软木和豪华乙烯基瓷砖越来越受欢迎

类别数据

新加坡的家居用品

关键数据发现

第2024章：发展

• 家居用品受益于家庭烹饪趋势以及对时尚实用的厨房必需品的需求
• 宜家保持领先地位，而 Iuiga 则受益于其环保产品和人工智慧购物工具
• 百货公司和百货公司可受惠于提供一站式购物体验

前景与机会

• 个人化和多功能饮料器皿有望实现成长，而餐具则在餐饮服务领域面临环保选择的转变
• 智慧厨房电器将成为家居用品中更受欢迎的选择
• 智慧卫生选择吸引了注重健康、追求效率的消费者

类别数据

Home and garden maintained small positive value growth in Singapore in 2024, albeit at a lower rate of growth than seen in 2023. Positive drivers include evolving consumer preferences, lifestyle changes, and urbanisation. For example, the rise of hybrid work models has led to an increased demand for space-efficient, functional, and stylish furniture, with younger homeowners seeking customisable and trend-driven designs for their compact living spaces. Urban gardening and biophilic design have ga...

Euromonitor International's Home and Garden in Singapore report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home and garden in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for home and garden?

MARKET DATA

• Table 1 Sales of Home and Garden by Category: Value 2019-2024
• Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
• Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
• Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
• Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
• Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
• Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
• Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
• Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

GARDENING IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Urban gardening remains popular in Singapore, as space-saving innovations and sustainability trends drive growth
• Bio-Flora maintains its lead thanks to its strong alignment with evolving trends
• Home products specialists maintain the strongest distribution share, thanks to offering wide ranges of products

PROSPECTS AND OPPORTUNITIES

• Urban gardening and sustainable design drive ongoing sales in gardening
• Smart gardening technology set to thrive in Singapore, offering efficient, low-maintenance solutions for urban dwellers
• Community gardening gains momentum in Singapore, fostering collaboration, sustainability, and demand for eco-friendly gardening products

CATEGORY DATA

• Table 10 Sales of Gardening by Category: Value 2019-2024
• Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Gardening: % Value 2020-2024
• Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
• Table 14 Distribution of Gardening by Format: % Value 2019-2024
• Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
• Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

HOME FURNISHINGS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home and kitchen trends in Singapore shift towards sustainability, space-saving options, and smart designs,
• Ikea maintains its leading company place in home furnishings, thanks to innovation, affordability, and sustainability
• Home products specialists maintain the strongest distribution share

PROSPECTS AND OPPORTUNITIES

• Modular and multi-functional furniture fuel space optimisation trend in Singapore's compact living spaces
• Affordable premium furniture set to support growth as brands deliver luxury at accessible prices
• Home accessories and decor supported by social media and seasonal trends, driving personalised interiors

CATEGORY DATA

• Table 17 Sales of Home Furnishings by Category: Value 2019-2024
• Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
• Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
• Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
• Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
• Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
• Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

HOME IMPROVEMENT IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• DIY culture, engineered wood flooring, and bathroom upgrades support baseline sales
• Nippon Paint drives sustainable innovation, while Bosch benefits from DIY trends
• Home product specialists and e-commerce drive personalised, quality-focussed home improvement

PROSPECTS AND OPPORTUNITIES

• Baseline demand set to continue, albeit at variable levels of performance
• Sustainable paints and personalised wallpapers set to drive innovation
• Sustainable flooring rises in Singapore, with bamboo, cork, and luxury vinyl tiles gaining popularity

CATEGORY DATA

• Table 25 Sales of Home Improvement by Category: Value 2019-2024
• Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
• Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
• Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
• Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
• Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
• Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

HOMEWARES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Homewares benefits from home-cooking trends and the demand for stylish and functional kitchen essentials
• Ikea maintains its lead, while Iuiga benefits from its eco-friendly products and AI-powered shopping tools
• General merchandise stores and department stores benefit from offering one-stop-shopping experiences

PROSPECTS AND OPPORTUNITIES

• Personalised and multifunctional beverageware tipped for growth, while dinnerware faces a shift toward eco-friendly options in foodservice
• Smart kitchen appliances set to become more popular in homewares
• Smart hygiene options appeal to health-conscious consumers seeking efficiency

CATEGORY DATA

• Table 32 Sales of Homewares by Category: Value 2019-2024
• Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
• Table 34 Sales of Homewares by Material: % Value 2019-2024
• Table 35 NBO Company Shares of Homewares: % Value 2020-2024
• Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
• Table 37 Distribution of Homewares by Format: % Value 2019-2024
• Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
• Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029