菲律宾家居和花园市场

2024年，菲律宾家居和园艺市场规模在所有类别中均达到温和成长。受疫情持续激发的室内和阳台种植兴趣的推动，以及生力集团的“后院种植”（Backyard Bukid）和内政部（DILG）的“卡利尼桑日”（Kalinisan Day）等倡议的推动，园艺市场持续扩张。气候因素和城市绿化工作推动了对树木、灌木和受保护环境园艺的需求不断增长。

菲律宾家居与园艺市场报告全面介绍了国家层面的市场需求规模和形态。报告提供最新的零售数据（历史数据范围），帮助识别推动成长的类别。该报告还列出了主要企业及其品牌，并对影响需求的关键因素进行了策略分析，涵盖新产品开发、消费者生活方式、市场管道以及定价等诸多方面。报告也对2029年的市场需求进行了预测，揭示了中期市场需求的变化趋势。

目标产品：家居装潢和园艺、家居用品、家居布置

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解家居和花园市场
• 确定成长领域和变革驱动力
• 了解竞争格局、主要市场参与者和主要品牌
• 使用五年预测评估未来市场前景

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

市场数据

免责声明

资讯来源

菲律宾的园艺

关键数据发现

2024年的发展

• 2024年支持园艺适度成长的政府计画和宣传活动
• Ramgo International Corp 是一家领先的园艺公司，拥有广泛的分销网络。
• 在菲律宾，非食品零售商在分销领域处于领先地位，提供客製化产品和配件。

前景与机会

• 由于品类饱和，园艺产品销量预计将下降
• 预计在预测期内，按行业垂直分類的园艺解决方案将取得进展
• 随着消费者对永续生活的兴趣日益浓厚，分销管道可能会发生变化

分类资料

菲律宾的房屋装修

关键数据发现

2024年的发展

• 房屋改造活动激增推动居家装修销售
• 太平洋涂料菲律宾公司加强与当地社区的合作，引领家居装修
• 家居装饰和园艺商店处于领先地位，提供亲身购买和专家指导。

前景与机会

• 受 DIY计划持续热情的推动，其他家居维修预计仍将是最活跃的子类别。
• 家居装修的特点是强调永续性和多功能性的创新
• 家装分销通路全通路整合正在推进

分类资料

菲律宾家居用品

关键数据发现

2024年的发展

• 澳洲零售商 Anko 的进入推动了家居用品当前的价值成长
• 新产品创新助力 Sawasdee Marketing Corp 在 2024 年引领家居用品市场
• 百货公司引领潮流，但电子商务正在强劲成长

前景与机会

• 消费者信心上升预计将推动家居用品销售
• 家用电器旨在透过智慧功能和节省空间的解决方案实现产品创新
• 消费行为的变化预计将改变分销管道

分类资料

菲律宾家具

关键数据发现

2024年的发展

• 到2024年，家居用品价值将保持强劲成长
• Firefly Electric & Lighting Co. 透过不断发展的产品系列提供动态性能
• 策略性门店扩张使家居和家具店能够利用最具活力的分销管道

前景与机会

• 在宏观经济稳定的支撑下，家居家具有望稳定成长。
• 都市化加速和 LED 照明应用将在未来几年支撑照明销售
• 预测期内生物分解性纤维家具的预期创新

分类资料

In 2024, home and garden in the Philippines experienced moderate growth across all categories. Gardening continued to expand as pandemic-inspired interest in indoor and balcony planting endured, supported by initiatives such as San Miguel Corporation's Backyard Bukid and the DILG's Kalinisan Day. Climate considerations and urban greening efforts drove increased demand for trees, shrubs, and protected-environment horticulture.

Euromonitor International's Home and Garden in Philippines report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home and garden in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for home and garden?

MARKET DATA

• Table 1 Sales of Home and Garden by Category: Value 2019-2024
• Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
• Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
• Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
• Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
• Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
• Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
• Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
• Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

GARDENING IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Government programmes and campaigns support modest growth in gardening in 2024
• Ramgo International Corp leads gardening, supported by an extensive distribution network
• Non-grocery retailers lead distribution in the Philippines, offering tailored products and accessories

PROSPECTS AND OPPORTUNITIES

• Decline in gardening sales projected due to category saturation
• Vertical gardening solutions expected to advance over the forecast period
• Distribution channels likely to evolve due to rising consumer interest in sustainable living

CATEGORY DATA

• Table 10 Sales of Gardening by Category: Value 2019-2024
• Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Gardening: % Value 2020-2024
• Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
• Table 14 Distribution of Gardening by Format: % Value 2019-2024
• Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
• Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

HOME IMPROVEMENT IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth in home improvement sales due to surge in renovation activities
• Pacific Paint Philippines Inc leads home improvement, strengthened by community engagement
• Home improvement and gardening stores leads distribution, offering experiential purchases and expert guidance

PROSPECTS AND OPPORTUNITIES

• Other home improvement expected to remain the most dynamic subcategory, driven by continued enthusiasm for DIY projects
• Home improvement will be characterised by innovation emphasising sustainability and versatility
• Distribution channels for home improvement will see ongoing omnichannel integration

CATEGORY DATA

• Table 17 Sales of Home Improvement by Category: Value 2019-2024
• Table 18 Sales of Home Improvement by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Home Improvement: % Value 2020-2024
• Table 20 LBN Brand Shares of Home Improvement: % Value 2021-2024
• Table 21 Distribution of Home Improvement by Format: % Value 2019-2024
• Table 22 Forecast Sales of Home Improvement by Category: Value 2024-2029
• Table 23 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

HOMEWARES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Current value growth in homewares supported by entry of Australian retailer Anko
• New product innovations help Sawasdee Marketing Corp lead homewares in 2024
• Department stores leads, but e-commerce enjoys dynamic growth

PROSPECTS AND OPPORTUNITIES

• Growth expected in sales of homewares due to stronger consumer confidence
• Homewares set for product innovation, with smart functionality and space-saving solutions
• Distribution channels expected to undergo transformation due to shifting consumer behaviour

CATEGORY DATA

• Table 24 Sales of Homewares by Category: Value 2019-2024
• Table 25 Sales of Homewares by Category: % Value Growth 2019-2024
• Table 26 Sales of Homewares by Material: % Value 2019-2024
• Table 27 NBO Company Shares of Homewares: % Value 2020-2024
• Table 28 LBN Brand Shares of Homewares: % Value 2021-2024
• Table 29 Distribution of Homewares by Format: % Value 2019-2024
• Table 30 Forecast Sales of Homewares by Category: Value 2024-2029
• Table 31 Forecast Sales of Homewares by Category: % Value Growth 2024-2029

HOME FURNISHINGS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home furnishings enjoys robust current value growth in 2024
• Firefly Electric & Lighting Co enjoys dynamic performance due to evolving product portfolio
• Strategic store expansions help homewares and home furnishing stores prevail as the most dynamic distribution channel

PROSPECTS AND OPPORTUNITIES

• Stable growth expected in home furnishings, supported by macroeconomic stability
• Ongoing urbanisation and LED adoption will support sales of lighting in the years ahead
• Innovations in biodegradable fibre furniture predicted over the forecast period

CATEGORY DATA

• Table 32 Sales of Home Furnishings by Category: Value 2019-2024
• Table 33 Sales of Home Furnishings by Category: % Value Growth 2019-2024
• Table 34 NBO Company Shares of Home Furnishings: % Value 2020-2024
• Table 35 LBN Brand Shares of Home Furnishings: % Value 2021-2024
• Table 36 LBN Brand Shares of Light Sources: % Value 2021-2024
• Table 37 Distribution of Home Furnishings by Format: % Value 2019-2024
• Table 38 Forecast Sales of Home Furnishings by Category: Value 2024-2029
• Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029