泰国住宅和花园市场

2024年，受经济挑战和消费行为变化等因素影响，泰国住宅和园艺市场规模成长放缓。在政府对城市园艺、亲生物设计和永续农业的支持下，园艺品类实现了健康成长，而其他品类则表现不佳。生活成本上涨、家庭债务持续高企以及信贷供应收紧削弱了消费者信心，促使消费者推迟大宗采购，转而选择更小巧、更灵活的产品。

这是一份市场研究报告，旨在分析和预测泰国住宅和园艺产业。报告提供最新的零售数据（历史数据范围），并识别出将推动成长的类别。该报告还列出了主要企业及其品牌，并对影响需求的主要因素进行了策略分析，涵盖新产品开发、消费者生活方式、市场管道以及定价等诸多方面。 2029年的预测则揭示了中期市场需求的变化趋势。

目标产品：家居装潢和园艺、家居用品、家居布置

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解住宅和花园市场
• 确定成长领域和变革驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测评估未来市场前景

欧睿国际在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

市场数据

免责声明

资讯来源

泰国的园艺

关键数据发现

2024年的发展

• 城市生活、生态设计和创新推动泰国园艺业下一波成长
• 正大和博世凭藉创新和以消费者为中心的策略引领泰国园艺产业
• 为了满足泰国日益增长的园艺用品需求，零售商正在改进商店模式并采用数位工具

前景与机会

• 在短暂的放缓之后，园艺产业将迎来反弹，盆栽植物和花盆在都市化和健康趋势的推动下将推动成长
• 气候适应园艺将塑造泰国的长期创新和产品需求
• 智慧园艺工具和人工智慧主导的解决方案有望改变泰国园艺市场的消费者和零售体验

分类资料

泰式家具

关键数据发现

2024年的发展

• 由于经济压力和消费者偏好的变化，家具业的復苏并不均衡。
• IKEA和 ndex Living Mall 将在 2024 年引领泰国家具市场，满足消费者对经济实惠和永续性的需求
• 泰国家具零售商将透过加强全通路策略和关键通路的价值产品来应对 2024 年的经济逆风

前景与机会

• 2025年泰国家居和LED照明市场将面临短期放缓，但预计将透过创新和策略调整实现復苏
• 人工智慧和自动化技术彻底改变了泰国的家具设计和生产
• 永续与智慧创新改变泰国居家生活体验

分类资料

泰国住宅装修

关键数据发现

2024年的发展

• 由于消费支出疲软和建筑延误，泰国的住宅装修市场预计在 2024 年将放缓
• Siam Sanitary Ware 凭藉着创新、永续性和数位扩张，在住宅装修领域保持领先地位
• 儘管住宅公司受经济压力影响销售停滞，但电子商务却强劲成长。

前景与机会

• 由于政府支持和都市区的需求，2025 年的销售下滑将在预测期内再次回升
• 泰国的租赁趋势和住宅发展推动了对适应性、节能型住宅维修的需求
• 泰国正经历技术转型，由 3D 列印、人工智慧主导的室内设计和智慧家居技术创新推动

分类资料

泰国家居用品

关键数据发现

2024年的发展

• 经济压力和优先事项的变化对泰国家居用品市场造成压力
• Satien 不銹钢略胜 Srithai Superware
• 数位转型与经济逆风重新定义泰国家居用品零售格局

前景与机会

• 预计 2025 年家居用品销量将略有下降，但旅游业和环保趋势预计将推动復苏
• 人口结构变化推动泰国对适应性强、永续性家居产品的需求
• 卫生和智慧技术的革命性进步改变了家用电器

分类资料

Sales of home and garden in Thailand slowed down in 2024, due to a combination of economic challenges and shifting consumer behaviours. While the gardening category saw healthy growth driven by urban gardening, biophilic design, and government support for sustainable farming, other categories, did not fare as well. Rising living costs, high household debt, and tighter credit availability have led to weakened consumer confidence, prompting delays in large-scale purchases and a focus on more budge...

Euromonitor International's Home and Garden in Thailand report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home and garden in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for home and garden?

MARKET DATA

• Table 1 Sales of Home and Garden by Category: Value 2019-2024
• Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
• Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
• Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
• Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
• Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
• Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
• Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
• Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

GARDENING IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Urban living, eco-design, and innovation fuel the next wave of growth in Thailand's gardening sector
• Chia Tai and Bosch lead the way in Thailand's gardening sector with innovation and consumer-focussed strategies
• Retailers innovate store formats and embrace digital tools to meet rising demand for gardening products in Thailand

PROSPECTS AND OPPORTUNITIES

• After a temporary slowdown, gardening is set to rebound with pots and planters leading growth amid urbanisation and wellness trends
• Climate-resilient gardening to shape long-term innovation and product demand in Thailand
• Smart gardening tools and AI-driven solutions expected to transform consumer and retail experiences in Thailand's gardening market

CATEGORY DATA

• Table 10 Sales of Gardening by Category: Value 2019-2024
• Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Gardening: % Value 2020-2024
• Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
• Table 14 Distribution of Gardening by Format: % Value 2019-2024
• Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
• Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

HOME FURNISHINGS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home furnishings sees uneven recovery due to economic strain and shifting consumer priorities
• IKEA and Index Living Mall lead Thailand's home furnishings market in 2024 by addressing affordability and sustainability demands
• Thailand's home furnishings retailers adapt to economic headwinds in 2024 by boosting omnichannel strategies and value offerings across key channels

PROSPECTS AND OPPORTUNITIES

• Thailand's home furnishings and LED lighting markets face short-term slowdown in 2025 but prepare for recovery through innovation and strategic adaptation
• AI and automation technologies revolutionise furniture design and production in Thailand
• Sustainable and smart innovations transforming Thailand's home living experience

CATEGORY DATA

• Table 17 Sales of Home Furnishings by Category: Value 2019-2024
• Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
• Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
• Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
• Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
• Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
• Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

HOME IMPROVEMENT IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Thailand's home improvement market slows down in 2024 amid weak consumer spending and construction delays
• Siam Sanitary Ware maintains lead in home improvement thanks to innovation, sustainability, and digital expansion
• Home improvement specialists see stagnant sales due to economic pressures, while e-commerce grows strongly

PROSPECTS AND OPPORTUNITIES

• 2025 slump in sales will pick up again over the forecast period thanks to government support and urban demand
• Thailand's rental trend and suburban growth drive demand for adaptable and energy-efficient home improvements
• Thailand is witnessing a technological transformation, driven by innovations in 3D printing, AI-driven interior design, and smart home technologies

CATEGORY DATA

• Table 25 Sales of Home Improvement by Category: Value 2019-2024
• Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
• Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
• Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
• Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
• Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
• Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

HOMEWARES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Economic pressures and shifting priorities weigh on Thailand's homewares market
• Satien Stainless Steel gains on Srithai Superware to take a marginal lead
• Digital shift and economic headwinds redefine Thailand's homewares retail landscape

PROSPECTS AND OPPORTUNITIES

• Homewares faces a slight slump in 2025, with forecast period recovery driven by tourism and eco-friendly trends
• Demographic shifts drive demand for adaptable and sustainable homewares in Thailand
• Innovative advancements in hygiene and smart technology reshape homewares

CATEGORY DATA

• Table 32 Sales of Homewares by Category: Value 2019-2024
• Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
• Table 34 Sales of Homewares by Material: % Value 2019-2024
• Table 35 NBO Company Shares of Homewares: % Value 2020-2024
• Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
• Table 37 Distribution of Homewares by Format: % Value 2019-2024
• Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
• Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029