印度的家居和花园

2024年，受通膨压力推动，印度家居及花园用品零售现价销售额强劲成长。受可支配收入成长、城镇化以及消费者对高品质、耐用和美观产品需求不断增长等因素的推动，成长速度高于2023年。在家居用品方面，厨房在印度家庭的文化和社会重要性，以及人们对健康生活意识和兴趣的不断提升，推动了强劲增长。

欧睿国际的《印度家居与园艺》报告提供了全国市场需求规模和形态的全面指南。报告提供最新的零售销售资料（历史日期范围），帮助您识别推动成长的类别。报告中还列出了领先的公司及其品牌，并对影响需求的关键因素（包括新产品开发、消费者生活方式、市场管道和定价问题）进行了策略分析。 2029年的预测显示了市场需求在中期将如何演变。

产品范围：家居装修和园艺、家居用品和家居装饰。

资料覆盖：市场规模（历史和预测）、公司份额、品牌份额和分销资料。

为什么要购买这份报告？

• 了解家居和花园市场的详细情况；
• 确定成长领域并识别推动变革的因素；
• 了解竞争环境、市场主要参与者和领导品牌；
• 使用五年预测来评估市场预计如何发展。

欧睿国际在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过 50 年的经验。欧睿国际在伦敦、芝加哥、新加坡、上海、维尔纽斯、迪拜、开普敦、圣地亚哥、悉尼、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，分析师网络遍布 100 个国家/地区，拥有独特的能力和对多元化市场的深刻理解，能够开发可靠的信息资源，帮助企业製定明智的战略规划。如需了解更多关于我们的研究解决方案如何为您提供支援的信息，请联繫您当地的欧睿国际办事处。

目录

目录和表格

执行摘要

• 2024 年居家与花园：大局
• 2024年关键趋势
• 竞争格局
• 零售业发展
• 家居和花园的下一步是什么？

市场数据

免责声明

来源

印度的园艺

关键数据发现

第2024章：发展

• 城市化、环保意识的增强以及可持续、高效空间解决方案的普及推动了园艺的发展
• 博世凭藉创新、耐用的解决方案引领市场，而宜家印度则凭藉价格实惠、可持续的产品和强大的数位互动蓬勃发展
• 家居装饰和园艺商店透过提供专业产品、引人入胜的体验和一站式便利引领分销

前景与机会

• 城市化和永续生活将推动园艺业的成长机会
• 消费者人口结构影响印度的园艺
• 技术创新将改变印度的园艺

类别数据

印度的家居用品

关键数据发现

第2024章：发展

• 印度家居用品市场蓬勃发展，室内生活占据主导地位，床品表现最为活跃
• Godrej & Boyce 主攻家居用品，Sheela Foam 则受益于强大的策略行销活动
• 产品种类繁多、个人化服务和策略性扩张是家居用品和家居装饰店的特色

前景与机会

• 预测期内，家居用品将迎来显着的发展和成长
• 家居装饰的成长将受到中产阶级崛起、基础设施投资、政府支持和零售现代化的推动
• 多样化的消费者偏好和生活方式推动家具需求

类别数据

印度的居家装修

关键数据发现

第2024章：发展

• 可支配收入的增加、城市化以及 DIY 项目和环保解决方案的日益普及，推动了家居装修的发展
• 亚洲涂料凭藉强大的客户关注度、创新能力和广泛的服务网络引领家居装修行业
• 家居装饰店专注于透明定价、正品和麵向客户的服务

前景与机会

• 创新和节能解决方案有望增强家居装修专案的吸引力
• 受技术进步、可支配收入增加和政府支持政策的推动，家庭智慧技术正在兴起
• 随着人们环保意识的增强和对「更绿色」居住空间的需求，环保家居装修势头强劲

类别数据

印度的家居用品

关键数据发现

第2024章：发展

• 经济成长和印度不断扩大的中产阶级推动了对高品质、耐用和美观的家居用品的需求
• TTK Prestige 领先，FnS International 活力四射
• 专业零售商凭藉广泛的覆盖范围和优质的产品占据主导地位

前景与机会

• 全通路零售策略旨在让更广泛的受众更容易获得家居用品
• 创新和高科技产品开发，以改善消费者体验并满足现代生活方式和偏好
• 消费者需求、支援法规和技术进步将推动永续和可生物降解家居用品的长期成长

类别数据

Home and garden in India registered strong growth in retail current value sales in 2024, supported by inflationary pressure on prices. Growth was faster than in 2023, driven by factors like rising disposable incomes, urbanisation and the rising consumer demand for high-quality, durable and aesthetically-pleasing products. Within homewares, a strong performance was fuelled by the cultural and social importance of the kitchen among Indian households, rising awareness of and interest in health-faci...

Euromonitor International's Home and Garden in India report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home and garden in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for home and garden?

MARKET DATA

• Table 1 Sales of Home and Garden by Category: Value 2019-2024
• Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
• Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
• Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
• Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
• Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
• Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
• Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
• Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

GARDENING IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Gardening is driven by urbanisation, rising environmental awareness and the popularity of sustainable, space-efficient solutions
• Bosch leads with innovative, durable solutions while Ikea India thrives through affordable, sustainable offerings and strong digital engagement
• Home improvement and gardening stores lead distribution by offering specialised products, engaging experiences and one-stop convenience

PROSPECTS AND OPPORTUNITIES

• Urbanisation and sustainable living are set to drive growth opportunities in gardening
• Consumer demographics to influence gardening in India
• Technological innovations are set to transform gardening in India

CATEGORY DATA

• Table 10 Sales of Gardening by Category: Value 2019-2024
• Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Gardening: % Value 2020-2024
• Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
• Table 14 Distribution of Gardening by Format: % Value 2019-2024
• Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
• Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

HOME FURNISHINGS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Indoor living dominates with beds the most dynamic performer as home furnishings thrives in India
• Godrej & Boyce heads home furnishings while Sheela Foam benefits from strong strategic campaigns
• Product variety, personalised services and strategic expansion characterise homewares and home furnishing stores

PROSPECTS AND OPPORTUNITIES

• Home furnishings is poised for significant development and growth over the forecast period
• Home furnishings' growth is set to be fuelled by a rising middle class, infrastructure investments, government support and retail modernisation
• Diverse consumer preferences and lifestyles to drive the demand for furniture

CATEGORY DATA

• Table 17 Sales of Home Furnishings by Category: Value 2019-2024
• Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
• Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
• Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
• Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
• Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
• Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

HOME IMPROVEMENT IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home improvement benefits from increasing disposable incomes, urbanisation and the growing popularity of DIY projects and eco-friendly solutions
• Asian Paints leads home improvement through a strong customer focus, innovation and wide service network
• Home improvement stores focus on transparent pricing, authentic products and customer-facing services

PROSPECTS AND OPPORTUNITIES

• Innovations and energy-efficient solutions are expected to enhance the appeal of home improvement projects
• Smart technology in homes is on the rise, driven by technological advancements, higher disposable incomes and supportive government policies
• Eco-friendly home improvement gains momentum amidst rising environmental awareness and the demand for "greener" living spaces

CATEGORY DATA

• Table 25 Sales of Home Improvement by Category: Value 2019-2024
• Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
• Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
• Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
• Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
• Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
• Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

HOMEWARES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Economic growth and India's expanding middle class drive the demand for high-quality, durable and aesthetically-pleasing homewares
• TTK Prestige leads while FnS International provides dynamism
• Specialist retailers dominate with a wide reach and quality product offer

PROSPECTS AND OPPORTUNITIES

• Omnichannel retail strategies are set to make homewares more accessible to a wider audience
• Innovations and high-tech product developments to improve the consumer experience and cater to modern lifestyles and preferences
• Consumer demand, supportive regulations and tech advancements to drive long-term growth for sustainable and biodegradable homewares

CATEGORY DATA

• Table 32 Sales of Homewares by Category: Value 2019-2024
• Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
• Table 34 Sales of Homewares by Material: % Value 2019-2024
• Table 35 NBO Company Shares of Homewares: % Value 2020-2024
• Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
• Table 37 Distribution of Homewares by Format: % Value 2019-2024
• Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
• Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029