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市场调查报告书
商品编码
1746992
日本教育科技市场报告,按产业(学前教育、K-12、高等教育及其他)、类型(硬体、软体、内容)、部署模式(云端、本地)、最终用户(个人学习者、机构、企业)和地区划分,2025 年至 2033 年Japan Edtech Market Report by Sector (Preschool, K-12, Higher Education, and Others), Type (Hardware, Software, Content), Deployment Mode (Cloud-based, On-premises), End User (Individual Learners, Institutes, Enterprises), and Region 2025-2033 |
2024年,日本教育科技市场规模达147.971亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到767.169亿美元,2025-2033年期间的复合年增长率(CAGR)为20.06%。企业和教育机构对个人化学习体验的需求日益增长,这推动了日本教育科技市场的发展。
需要英语水平
瑞士国际教育公司英孚教育于 2023 年 12 月对 113 个非英语国家和地区的个人进行了一项调查,衡量他们的英语程度。调查显示,日本的总体排名第 87 位,在 23 个亚洲国家和地区中排名第 15 位,相当于英语能力较低。此外,日经亚洲在 2023 年 8 月发表的文章也指出,日本学生经常难以用英语表达自己。日本 28,000 所私立和公立学校的约 190 万名学生参加了国家学术能力评估,其中约 12.4% 的学生在英语部分答对了。因此,对提供英语学习的线上平台和应用程式的需求不断增长,这是日本教育科技市场近期的机会之一。例如,2023 年 9 月,ELSA 是利用机器学习和语音识别技术教授英语的领先公司之一,它筹集了 2300 万美元的 C 轮融资,由统一集团和亚洲增长投资基金(青空银行和日本政策投资银行 (DBJ) 的合资企业)参与,推出 ELSA AI Tutor,使全国各地的个人更容易掌握英语。
电子学习的需求
越来越多的虚拟教室、线上课程和电子学习资源可供学生使用,这促进了市场的发展。例如,2022 年 11 月,柯尼卡美能达公司推出了一项学习电子入口网站服务,其用途包括评估国中生的英语口语能力。此外,2023 年 5 月,柯尼卡美能达公司(简称「柯尼卡美能达」)和柯尼卡美能达日本公司宣布,两家公司推出了 tomoLinks,这是一款面向日本各地教育机构和企业的线上解决方案。此外,根据《每日新闻》2023 年 10 月发布的报告,日本西南部城市约有 2,760 名中小学生在 2022 学年没有上课。因此,日本的学校为想待在家里的学生安装了远端呈现机器人。此外,虚拟实境 (VR)、人工智慧 (AI) 和扩增实境 (AR) 等技术的进步正在提升教育科技工具的功能,从而推动日本教育科技市场的需求。例如,2024 年 4 月,OpenAI 宣布计划在东京开设办事处,并发布针对处理日文文字而优化的 GP-4 版本。同时,这些技术正在使学习体验更具互动性和沈浸感,从而催化全国市场的发展。例如,2024 年 1 月,日本 VR 和元宇宙开发商之一 AOMINEXT 透露了他们为日本一所完全虚拟的高中构建元宇宙系统的计划。学生可以使用自订 3D 头像远距上学,并获得普通高中毕业证书。
政府的各项倡议
监管机构日益重视将先进技术融入教育产业,这推动了全国教育市场的发展。在日本,管理教育系统的公共责任由都道府县、中央和市政府共同承担。日本文部科学省(MEXT)负责推广和规范数位科技在教育领域的应用,制定国家课程,并为地方政府提供资金。此外,日本不断扩张的数位基础设施也在提升教育科技市场的收入。两项重要的国家措施为其教育体系的数位化提供了诱因。 「全球创新入口网站」(GIGA)学校数位化学习计画为所有义务教育阶段(小学和初中)的学生提供为期五年的数位设备,包括平板电脑或笔记型电脑。此外,文部科学省的电脑化考试系统(MEXCBT)也鼓励所有市政当局遵守某些互通性标准。除此之外,政府机构正在引进教育技术,这是另一个重要的成长诱因。例如,日本政府于2021年9月成立了一个数位机构,致力于开发线上公共服务,并整合各部门和机构的IT系统。此外,2024年2月,日本文部科学省计划利用元宇宙开展一项计划,以方便优秀的外国学生留在日本。
在日本,教育科技市场涵盖从学前教育到高等教育甚至更高层次的各个教育阶段。在学前教育领域,科技正在整合,利用数位故事叙述和教育应用程式等工具,为幼儿创造互动且引人入胜的学习体验。在K-12领域,人们非常注重整合线上资源、数位教科书和电子学习平台,以增强传统的课堂教学。此外,学校越来越多地采用程式设计和STEAM教育,为学生的未来做好准备。高等教育机构正在采用线上课程、虚拟教室和数位协作工具,以提供灵活的学习选择并支援远距教育。此外,根据日本教育科技市场的概况,职业发展和终身学习日益受到关注,越来越多的成年人希望透过线上课程和培训计画来提升技能。
教育科技硬体包括互动式白板、平板电脑和虚拟实境 (VR) 头戴装置。例如,2024 年 1 月,日本 VR 和元宇宙开发商之一 AOMINEXT 宣布与 Yushi 国际高中合作,推出一所完全虚拟的高中。这项创新措施让学生可以透过 VR 设备和 3D 动漫角色远端参与课堂。软体创新涵盖各种教育平台和应用程序,例如 Classi,这是一个基于云端的学习管理系统,可促进学生和教师之间的沟通和资源共享。在内容方面,包括 Arcterus 在内的公司正在开发个人化学习材料和自适应学习平台。这些技术共同增强了学习过程,从而催化了日本教育科技市场份额的成长。
StudySapuri 等基于云端的教育科技平台提供随时随地可存取的线上课程和资源,从而实现灵活的学习环境和远距教育。它们尤其擅长提供可扩展的解决方案,而无需进行大量的基础设施投资。例如,2024 年 4 月,甲骨文日本公司 (Oracle Corporation Japan) 投资超过 80 亿美元,以满足该国日益增长的云端运算和人工智慧基础设施需求。在地部署教育科技解决方案涉及直接安装在教育机构内的硬体和软体,这对日本教育科技市场前景产生了积极影响。它们通常因其增强的安全性和可靠性而受到青睐,确保敏感的教育资料在机构内部得到妥善管理。
对于个人学习者而言,市场特点是越来越多地采用线上课程、语言学习应用程式以及 Udemy 和 Duolingo 等技能发展平台,这些平台旨在满足个人成长和终身学习的需求。此外,包括学校和大学在内的教育机构正在整合先进的教育科技解决方案,例如数位教室、互动式学习工具以及 Moodle 等学习管理系统 (LMS),以提升教育交付和管理效率。根据日本教育科技市场的统计数据,企业也正在利用教育科技进行企业培训和职业发展,Coursera 等平台为企业提供客製化课程,以提升员工技能并推动组织发展。
该报告还对市场竞争格局进行了全面分析。报告涵盖了市场结构、主要参与者的市场份额、参与者定位、最佳制胜策略、竞争仪表板和公司评估象限等竞争分析。此外,报告还提供了日本教育科技市场所有主要公司的详细资料。
The Japan Edtech market size reached USD 14,797.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 76,716.9 Million by 2033, exhibiting a growth rate (CAGR) of 20.06% during 2025-2033. The rising need for personalizing the learning experience in both corporate and educational settings is propelling the market across the country.
Need for English Proficiency
A survey, which measures the proficiency in English of individuals in 113 non-English speaking countries and regions, conducted by the Swiss international education company, EF Education First, in December 2023 revealed that Japan was ranked eighty-seventh overall and fifteenth among the 23 Asian countries and regions, equating to low proficiency in the language. Additionally, the article published by Nikkei Asia in August 2023 also stated that students in Japan often struggle to express themselves in the English language. The National Assessment of Academic Ability was administered to approximately about 1.9 million students across 28,000 private and public schools in Japan, out of which roughly 12.4% answered correctly in the English-speaking section. Consequently, there is an escalating demand for online platforms and applications that offer English language learning, which represents one of the Japan edtech market's recent opportunities. For example, in September 2023, ELSA, one of the premier companies leveraging machine learning and speech recognition technology to teach English, raised a US$23 Million Series C funding joined by UniPresident and Asia Growth Investment Fund, which is a joint business of Aozora Bank and Development Bank of Japan (DBJ), to launch of ELSA AI Tutor that makes English language accuracy and fluency more accessible to individuals across the country.
Demand for E-Learning
The increasing number of virtual classrooms, online courses, and e-learning resources available to students is bolstering the market. For example, in November 2022, Konica Minolta, Inc. launched a learning e-portal service for several purposes, including assessing the English-speaking skills of junior high school students. Moreover, in May 2023, Konica Minolta, Inc. (Konica Minolta) and Konica Minolta Japan, Inc. announced that the companies introduced tomoLinks, an online solution for educational institutions and companies across Japan. Besides this, as per the report published by the Mainichi in October 2023, approximately 2,760 students at elementary and junior high schools in the Southwestern city of Japan were not attending classes in the 2022 academic year. As a result, schools in Japan installed telepresence robots for students who want to stay home. Additionally, advancements in technologies like virtual reality (VR), AI, and augmented reality (AR), are improving the capabilities of edtech tools, which is propelling the Japan edtech market demand. For instance, in April 2024, OpenAI announced its plans to open an office in Tokyo and release a version of GP-4 optimized to process Japanese-language text. In line with this, these technologies are making learning experiences more interactive and immersive, thereby catalyzing the market across the country. For example, in January 2024, AOMINEXT, one of the VR and metaverse developers in Japan, revealed their plans to build a metaverse system for a fully virtual high school in Japan. Students can attend school remotely by utilizing custom 3D avatars and graduate with regular high school diplomas.
Various Government Initiatives
The rising emphasis of regulatory authorities to integrate advanced technologies in the education industry is fueling the market across the country. In Japan, public responsibility for managing the education system is split between prefectural, central, and municipal governments. The national Ministry of Education, Culture, Sports, Science and Technology (MEXT) promotes and regulates the use of digital technologies in education, sets the national curriculum, and funds local governments. Besides this, the expanding country's digital infrastructure is also elevating the Japan's edtech market revenue. Two major national initiatives have provided incentives for the digitalization of its education system. The Global and Innovation Gateway for All (GIGA) school digital learning program provides all students in compulsory education (primary and lower secondary) with a digital device, including a tablet or laptop, on a five-year lease. Moreover, the MEXT's computer-based testing system (MEXCBT) also offers incentives to all municipalities to comply with certain interoperability standards. Apart from this, government bodies are introducing educational technology, which is acting as another significant growth-inducing factor. For example, in September 2021, the Japanese government launched a digital agency to develop online public service delivery and integrate IT systems across departments and agencies. Additionally, in February 2024, the Education, Culture, Sports, Science, and Technology Ministry in Japan planned to utilize the metaverse in a program to make it easier for exceptional foreign students to stay in the country.
In Japan, the edtech market spans various educational stages, from preschool to higher education and beyond. In preschool, technology is being integrated to create interactive and engaging learning experiences for young children, utilizing tools, such as digital storytelling and educational apps. In the K-12 sector, there is a significant focus on incorporating online resources, digital textbooks, and e-learning platforms to enhance traditional classroom teaching. Moreover, schools are increasingly adopting coding and STEAM education to prepare students for the future. Higher education institutions are embracing online courses, virtual classrooms, and digital collaboration tools to provide flexible learning options and support remote education. Additionally, as per the Japan edtech market overview, professional development and lifelong learning are gaining traction, with a growing number of adults seeking to upskill through online courses and training programs.
Edtech hardware includes interactive whiteboards, tablets, and virtual reality (VR) headsets. For instance, in January 2024, one of the VR and metaverse developers in Japan, AOMINEXT, announced their collaboration with Yushi International High School to launch a fully virtual high school. This innovative initiative allows students to participate in classes remotely through VR equipment and 3D anime avatars. Software innovations encompass a wide range of educational platforms and applications, like Classi, a cloud-based learning management system that facilitates communication and resource sharing between students and teachers. Content-wise, companies, including Arcterus, are developing personalized learning materials and adaptive learning platforms. These technologies collectively enhance the learning process, which is catalyzing the Japan's edtech market share.
Cloud-based edtech platforms, such as StudySapuri, offer online courses and resources accessible anytime and anywhere, enabling flexible learning environments and remote education. They are particularly advantageous for providing scalable solutions without the need for significant infrastructure investments. For instance, in April 2024, Oracle Corporation Japan invested over US$8 Billion to address the country's rising need for cloud computing and AI infrastructure. On-premises edtech solutions involve hardware and software installed directly within educational institutions, which is positively influencing the Japan edtech market outlook. They are often preferred for their enhanced security and reliability, ensuring that sensitive educational data is managed within the institution.
For individual learners, the market is characterized by the increasing adoption of online courses, language learning apps, and skill development platforms like Udemy and Duolingo, which cater to personal growth and lifelong learning. Besides this, educational institutes, including schools and universities, are integrating advanced edtech solutions, such as digital classrooms, interactive learning tools, and learning management systems (LMS) like Moodle, to enhance educational delivery and administrative efficiency. According to the Japan edtech market statistics, enterprises are also leveraging edtech for corporate training and professional development, with platforms like Coursera for businesses offering tailored courses to upskill employees and drive organizational growth.
The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major Japan edtech market companies have been provided.