教育科技市场规模、份额及成长分析（依技术类型、最终用户、交付模式及地区）－产业预测（2025-2032）

2023 年全球教育科技市场规模价值为 3,150 亿美元，预计将从 2024 年的 3,732.8 亿美元成长到 2032 年的 1,4513.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 18.5%。

教育科技市场正经历强劲成长，这得益于数位学习需求激增、使用者体验改善以及智慧辅导系统和自适应评估等先进技术的整合。一个关键趋势是透过扩增实境和虚拟实境实现身临其境型学习，而私募股权对数位教育新兴企业的投资不断增加则进一步加强了这一趋势。由此产生的对终身学习和技能发展的关注为多语言平台创造了巨大的商机，以满足不同学生群体的需求。例如，GUVI 最近推出了一个大规模语言模型 (LLM)，用于将英语材料翻译成印度的区域语言，这体现了数位学习向整体性的转变，也清楚地表明了该行业正在发生转型，并正在齐心协力推动更大规模的技术应用。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术分析
• 监管格局
• 案例研究
• 技术分析

教育科技市场规模（依技术类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 学习管理系统（LMS）
• 虚拟教室
• 教育应用程式和软体
• 人工智慧和机器学习解决方案
• 其他的

教育科技市场规模（依最终用户划分）及复合年增长率（2025-2032 年）

• 市场概览
• K-12
• 高等教育
• 企业和专业培训
• 其他的

教育科技市场规模（以交付模式划分）及复合年增长率（2025-2032 年）

• 市场概览
• 在线的
• 离线
• 混合

教育科技市场规模：依地区划分，复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• BYJU'S（India）
• Coursera, Inc.（US）
• Udemy, Inc.（US）
• Chegg, Inc.（US）
• Khan Academy（US）
• LinkedIn Learning（US）
• Pearson plc（UK）
• Blackboard Inc.（US）
• Instructure, Inc.（US）
• Skillsoft Corporation（US）
• 2U, Inc.（US）
• VIPKid（China）
• Duolingo, Inc.（US）
• MasterClass, Inc.（US）
• Age of Learning, Inc.（US）
• EdX（US）
• Google for Education（US）
• Microsoft Education（US）

结论和建议

Global Edtech Market size was valued at USD 315.0 billion in 2023 and is poised to grow from USD 373.28 billion in 2024 to USD 1451.36 billion by 2032, growing at a CAGR of 18.5% during the forecast period (2025-2032).

The edtech market is witnessing robust growth driven by a surge in demand for digital learning, enhanced user experiences, and the integration of advanced technologies such as intelligent tutoring systems and adaptive assessments. A significant trend is the adoption of immersive learning through augmented and virtual reality, further strengthened by increased private equity investments in digital education startups. As a result, there is an emphasis on lifelong learning and skill development, creating expansive opportunities in multilingual platforms to cater to diverse student populations. For example, GUVI's recent launch of Large Language Models (LLMs) for translating English material into regional Indian languages exemplifies this shift towards inclusivity in e-learning, underlining the ongoing transformation within the sector and the collaborative push for greater tech penetration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Edtech market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Edtech Market Segments Analysis

Global Edtech Market is segmented by Technology Type, End-User, Delivery Mode and region. Based on Technology Type, the market is segmented into Learning Management Systems (LMS), Virtual Classrooms, Educational Apps & Software, AI & Machine Learning Solutions and Others. Based on End-User, the market is segmented into K-12, Higher Education, Corporate & Professional Training and Others. Based on Delivery Mode, the market is segmented into Online, Offline and Blended. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Edtech Market

The Global EdTech market is significantly driven by the rising adoption of online education across various sectors. A notable surge in demand for EdTech solutions is observed as corporate training programs, educational institutions, and schools increasingly embrace e-learning options. Digital learning offers unparalleled flexibility and convenience, catering to diverse learning needs. This trend is especially pronounced in regions with robust digital infrastructure and advanced technological integration, such as North America and Asia-Pacific. As educational approaches evolve, the EdTech industry is strategically positioned to capitalize on the growing preference for innovative and accessible learning solutions worldwide.

Restraints in the Global Edtech Market

The global EdTech market faces significant constraints, particularly in developing countries, where the adoption of educational technology solutions is hindered by inadequate access to devices, insufficient technical infrastructure, and unreliable internet connectivity. This digital divide restricts the availability of online learning opportunities and digital educational resources, posing challenges for EdTech companies seeking to expand their reach. Consequently, the growth potential of these companies is especially limited in rural and economically disadvantaged areas, where the lack of necessary technological support prevents effective implementation and utilization of EdTech solutions. These barriers must be addressed to fully realize the market's potential for innovation and accessibility.

Market Trends of the Global Edtech Market

The Global Edtech market is witnessing a significant shift towards game-based learning and gamification, especially within K-12 education. Accelerated growth in this sector is driven by the rising demand for engaging and interactive learning experiences that enhance student motivation and participation. As educational institutions seek innovative solutions to teach challenging content, EdTech companies are rapidly incorporating gamified features-such as challenges, rewards, and collaborative activities-into their platforms. This trend is expected to shape the market landscape through 2024 and beyond, fostering deeper learning and transforming traditional teaching methods into dynamic, enjoyable experiences for students worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Edtech Market Size by Technology Type & CAGR (2025-2032)

• Market Overview
• Learning Management Systems (LMS)
• Virtual Classrooms
• Educational Apps & Software
• AI & Machine Learning Solutions
• Others

Global Edtech Market Size by End-User & CAGR (2025-2032)

• Market Overview
• K-12
• Higher Education
• Corporate & Professional Training
• Others

Global Edtech Market Size by Delivery Mode & CAGR (2025-2032)

• Market Overview
• Online
• Offline
• Blended

Global Edtech Market Size & CAGR (2025-2032)

• North America (Technology Type, End-User, Delivery Mode)
  • US
  • Canada
• Europe (Technology Type, End-User, Delivery Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology Type, End-User, Delivery Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology Type, End-User, Delivery Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology Type, End-User, Delivery Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BYJU'S (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coursera, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udemy, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chegg, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Khan Academy (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LinkedIn Learning (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson plc (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackboard Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instructure, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skillsoft Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 2U, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VIPKid (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duolingo, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MasterClass, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Age of Learning, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EdX (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google for Education (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Education (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations