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市场调查报告书
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1843689
2025年全球教育科技市场报告Educational Technology Global Market Report 2025 |
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近年来,教育科技市场发展迅速,预计将从2024年的1,651.1亿美元成长到2025年的1,874.4亿美元,复合年增长率达13.5%。这一成长主要归功于个人电脑在教育领域的普及、网路存取和连接的增强、学习管理系统(LMS)的发展、数位学习平台和大型开放式网路课程(MOOC)的兴起,以及多媒体和互动内容在教育中的融合。
预计未来几年教育科技市场将快速成长,到2029年市场规模将达到3,535.2亿美元,复合年增长率(CAGR)为17.2%。预测期内的成长主要归功于学校对数位素养的日益重视、对远距和混合式学习解决方案需求的增长、对教育科技新兴企业投资的增加、游戏化和模拟技术在教育中的应用,以及身临其境型和体验式学习体验的演变。预测期内的关键趋势包括教育软体和应用程式的进步、教育硬体设备的技术进步、虚拟实境和扩增实境在教育中的应用、人工智慧主导的教育聊天机器人和虚拟助理的开发,以及区块链技术在安全教育验证中的应用。
教育科技涉及对开发、使用和管理适当的技术流程和资源进行伦理研究和应用,以支持学习和提高学习成绩。该领域涵盖了种类繁多的专用于教育目的的工具和数位资源。
教育科技可分为三大类:硬体、软体、内容。硬体指的是用于支援教育活动和学习体验的特定设备或装置。这些工具应用于包括学前教育、中小学教育和高等教育在内的各个领域,并提供给包括企业和消费者在内的最终用户。
美国关税的突然上调以及由此引发的贸易摩擦,在2025年春季对资讯科技产业,尤其是硬体製造、资料基础设施和软体部署领域,产生了重大影响。进口半导体、电路基板和网路设备的关税提高,并推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司面临更长的前置作业时间和价格压力。同时,对专用软体征收的关税以及主要国际市场的报復性措施,扰乱了全球IT供应链,并降低了海外对美国製造技术的需求。为了应对这些挑战,该行业正在加大对国内晶片生产的投资,扩大供应商网络,并利用人工智慧驱动的自动化技术来增强韧性并简化成本管理。
这份教育科技市场研究报告是商业研究公司最新报告系列的一部分,提供教育科技市场统计数据,例如全球市场规模、区域份额、竞争对手及其市场份额、详细的市场细分、市场趋势以及教育科技产业的商业机会。这份教育科技市场研究报告对该行业的现状和未来发展趋势进行了详细分析,为您提供所需的一切观点。
未来五年17.2%的成长率预测较我们先前的预测略微下调了0.2%。这一下调主要是因为美国与其他国家之间的关税影响。关税壁垒降低了核心数位基础设施(包括物联网套件和学习管理系统)的可及性,并可能限制教育领域的创新。此外,由于相互关税以及贸易紧张局势和限制措施升级对全球经济和贸易的负面影响,其影响范围将更加广泛。
教育科技市场的预期成长与线上教育平台需求的不断增长密切相关。这些平台拥有数位化介面,提供各种教育资源、课程和工具,使学习不再局限于传统课堂。教育科技推动了学习方式从静态材料转向动态互动媒体内容的转变。利用教育科技的线上教育平台促进了师生之间的协作,使他们能够互相报告和分析学习进度。例如,世界经济论坛在2022年1月发布的报告显示,线上学习平台Coursera的註册用户数量从2020年的7,100万人增加到2022年的9,200万。这种对线上教育平台需求的激增正在推动教育科技市场的成长。
数位汇款市场的成长趋势预计将受到智慧型手机普及率不断提高的推动。智慧型手机普及率是指使用智慧型手机的人口比例,反映了智慧型手机在特定地区或人群中的普及程度。智慧型手机上的教育科技能够方便地提供教育资源、应用程式和互动内容,进而提升学习体验。例如,根据Uswitch Limited的数据显示,截至2022年初,英国的行动连线已达7,180万,比前一年增长了3.8%(约260万)。预计到2025年,英国人口将达到6,830万,其中约95%(约6,500万)的人预计将拥有智慧型手机。因此,智慧型手机普及率正在推动数位汇款市场的发展。
教育科技市场正经历技术进步带来的蓬勃发展,领导企业积极采用新技术以巩固其市场地位。一个值得关注的例子是,总部位于美国的非营利组织国际资讯系统安全认证联盟(ISACC)于2023年4月推出了一项由人工智慧驱动的自学式CISSP(註册资讯系统安全专家)准备计画。这项创新的学习体验利用人工智慧技术,根据每位参与者对CISSP通用知识体系的掌握程度,提供个人化的学习方案。人工智慧透过有针对性的评估来调整学习内容,从而评估个人在每个主题上的能力和信心,弥补知识缺口,并提升CISSP认证的准备效果。人工智慧的这项应用体现了不断发展的技术如何用于提升网路安全从业人员的素质、减少职业倦怠、提高效率并促进知识共用。这项全新的学习体验提供互动式学习材料、高级搜寻功能、分析仪表板以及电子邮件支持,以便学员获得额外的帮助。
主要企业正致力于开发利用问题产生引擎的尖端学习工具,以提升学生的学习效果并保持竞争力。美国教育科技和数位内容公司 VitalSource 于 2022 年 1 月推出了 Bookshelf CoachMe。该工具基于「行动者效应」的学习科学原理,将针对特定学习目标的练习题和知识点检查免费嵌入电子教材中。 Bookshelf CoachMe 旨在透过即时评估学生的理解程度并找出需要改进的地方,从而提升全球学生的学习体验。该工具利用 VitalSource 的问题产生引擎 SmartStartO 产生的 AI 问题,让学习更加动态方便。
2022年4月,英国教育媒体公司培生集团(Pearson)以未揭露的价格收购了Mondly。此次收购拓展了培生集团的数位化策略,巩固了其在语言学习市场的地位,并创造了将英语学习产品与其他产品交叉销售和捆绑销售的机会,最终实现了收入增长并提升了市场提案。 Mondly是一家总部位于罗马尼亚的教育科技公司,提供视听语言学习课程,如今已成为培生集团产品组合的重要组成部分。
教育科技市场的主要企业包括:Instructure Inc.、微软公司、Alphabet Inc.、IBM 公司、甲骨文公司、培生集团、upGrad Education Private Limited、Blackboard Inc.、Udemy Inc.、Coursera Inc.、Promethean World Ltd.、Surimart Technologies、Outschool、Byju Digital's、Uggwcity Inc. Inc.、TutorMe、Codecademy、Nearpod、Quizlet、Edmentum Inc.、Khan Academy、BrainPOP 和 Knewton Inc.。
2024年,北美是教育科技市场最大的地区。预计亚太地区将在预测期内成为成长最快的地区。这份教育科技市场报告涵盖亚太地区、西欧、东欧、北美、南美、中东和非洲。
教育科技市场报告涵盖的国家包括澳洲、巴西、中国、法国、德国、印度、印尼、日本、俄罗斯、韩国、英国、美国、义大利、西班牙和加拿大。
教育科技市场由提供即时教学、自动评分、课堂管理和无纸化教室等服务的营业单位所获得的收入所构成。市场价值包括服务供应商销售的或包含在其服务产品中的相关商品的价值。教育科技市场还包括白板和数位显示器、电子教科书、投影机、笔记型电脑和平板电脑以及耳机等配件的销售。该市场的价值为“出厂价”,即商品製造商或创造者向其他营业单位(包括下游製造商、批发商、经销商和零售商)或直接向最终客户销售的商品价值。该市场中的商品价值还包括商品创造者提供的任何相关服务。
Educational technology involves the ethical study and application of developing, utilizing, and managing appropriate technological processes and resources to aid learning and improve performance. This field includes a diverse range of tools and digital resources specifically crafted for educational purposes.
Educational technology can be categorized into three main types hardware, software, and content. Hardware refers to the tangible devices and equipment employed to support educational activities and learning experiences. These tools find application across various sectors, including preschool, K-12, higher education, and others, catering to end-users that include businesses and consumers.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The educational technology market research report is one of a series of new reports from The Business Research Company that provides educational technology market statistics, including educational technology industry global market size, regional shares, competitors with an educational technology market share, detailed educational technology market segments, market trends and opportunities, and any further data you may need to thrive in the educational technology industry. This educational technology market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The educational technology market size has grown rapidly in recent years. It will grow from $165.11 billion in 2024 to $187.44 billion in 2025 at a compound annual growth rate (CAGR) of 13.5%. The growth in the historic period can be attributed to adoption of personal computers in education, growth of internet access and connectivity, development of learning management systems (lms), rise of e-learning platforms and massive open online courses (moocs), integration of multimedia and interactive content in education.
The educational technology market size is expected to see rapid growth in the next few years. It will grow to $353.52 billion in 2029 at a compound annual growth rate (CAGR) of 17.2%. The growth in the forecast period can be attributed to increasing focus on digital literacy in schools, rise in demand for remote and hybrid learning solutions, increased investment in educational technology startups, adoption of gamification and simulation in education, evolution of immersive and experiential learning experiences. Major trends in the forecast period include advances in educational software and applications, technological advancements in hardware devices for education, integration of virtual and augmented reality in education, development of ai-driven educational chatbots and virtual assistants, integration of blockchain for secure academic credentialing.
The forecast of 17.2% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff barriers may reduce accessibility to core digital infrastructure, including IoT kits and learning management systems, limiting innovation in educational delivery. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The anticipated growth in the educational technology market is closely tied to the increasing demand for online educational platforms. These platforms, characterized by digital interfaces, provide diverse educational resources, courses, and tools, facilitating learning beyond traditional classroom boundaries. Educational technology enables a transition from static learning materials to dynamic interactive media content. On online education platforms, the collaboration between students and teachers involves reporting and analyzing progress based on each other's performance, all with the assistance of educational technology. As an example, in January 2022, the World Economic Forum reported that Coursera, an online learning platform, experienced an increase in registered users from 71 million in 2020 to 92 million in 2022. Thus, the surging demand for online educational platforms is steering the growth of the educational technology market.
The upward trajectory of the digital remittance market is expected to be fueled by the growing penetration of smartphones. Smartphone penetration measures the percentage of the population using smartphones, reflecting the widespread adoption of these devices within specific areas or demographics. The utilization of educational technology on smartphones enhances learning experiences, offering convenient access to educational resources, applications, and interactive content. For instance, as of the beginning of 2022, the UK recorded 71.8 million mobile connections, representing a 3.8% increase (around 2.6 million) from the previous year, according to Uswitch Limited. With the UK's population expected to reach 68.3 million by 2025, approximately 95% (around 65 million individuals) are projected to own smartphones. Consequently, the growing penetration of smartphones is propelling the digital remittance market.
The educational technology market is witnessing a surge in popularity for technological advancements, with major companies actively incorporating new technologies to maintain their market positions. A notable example is The International Information System Security Certification Consortium, a US-based non-profit organization, which introduced an AI-driven self-paced CISSP (Certified Information Systems Security Professional) Readiness Education in April 2023. This innovative learning experience utilizes artificial intelligence to deliver personalized learning tailored to each participant's CISSP Common Body of Knowledge proficiency. The AI adapts the educational content through targeted assessments, evaluating an individual's competence and confidence in each topic, addressing knowledge gaps, and enhancing CISSP certification preparation. This application of AI exemplifies the use of evolving technologies to elevate the cybersecurity workforce, reducing burnout, increasing efficiency, and promoting knowledge sharing. The new learning experience offers interactive study materials, advanced search capabilities, an analytics dashboard, and email support for additional assistance.
Leading companies in the educational technology sector are concentrating on creating cutting-edge learning tools that leverage engines such as question-generation engines to improve student learning and maintain a competitive edge. An intriguing example is VitalSource, a US-based education technology and digital content company, which introduced Bookshelf CoachMe in January 2022, a novel learning tool integrated into its Bookshelf platform to enhance student outcomes. Grounded in the Doer Effect learning science principle, the tool embeds practice questions and knowledge checks aligned with learning objectives into eTexts at no extra cost. By delivering real-time assessments of comprehension and identifying areas for improvement, Bookshelf CoachMe aims to globally enhance the learning experience for students. The tool utilizes AI-generated questions powered by VitalSource's SmartStartO question-generation engine, making learning more dynamic and accessible.
In April 2022, Pearson, a UK-based educational media company, acquired Mondly for an undisclosed amount. This acquisition has broadened Pearson's digital strategy, reinforced its position in the language learning market, and created opportunities for cross-selling and bundling English learning with other products, ultimately driving revenue growth and enhancing its market proposition. Mondly, a Romania-based educational technology company offering audio-visual language learning courses, is now an integral part of Pearson's portfolio.
Major companies operating in the educational technology market include Instructure Inc., Microsoft Corporation, Alphabet Inc., IBM Corporation, Oracle Corporation, Pearson PLC, upGrad Education Private Limited, Blackboard Inc., Udemy Inc., Coursera Inc., Promethean World Ltd., Smart Technologies, Outschool, Byju's, Udacity Inc., Chegg Inc., E-Zest Solutions Ltd., Kahoot!, Hurix Digital, edX Inc., TutorMe, Codecademy, Nearpod, Quizlet, Edmentum Inc., Khan Academy, BrainPOP, Knewton Inc.
North America was the largest region in the educational technology market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the educational technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the educational technology market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The educational technology market consists of revenues earned by entities by providing live classes, automated grading, classroom management, and paperless classrooms. The market value includes the value of related goods sold by the service provider or included within the service offering. The educational technology market also includes sales of accessories for whiteboards and digital displays, digital textbooks, projectors, laptops or tablets, and headphones. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Educational Technology Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on educational technology market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for educational technology ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The educational technology market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.