市场调查报告书
商品编码
1324198
2030 年酒精包装市场预测:按产品、材料、包装、最终用户和地区分類的全球分析Alcohol Packaging Market Forecasts to 2030 - Global Analysis By Product, Material, Packaging, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球酒类包装市场规模为 124.5 亿美元,预计到 2030 年将达到 203.9 亿美元,预测期内年复合成长率为 7.5%。
酒类包装设计对于某些产品和品牌很重要。酒精饮料製造商坚持维持其产品的最高包装标准,以鼓励顾客选择他们的品牌而不是竞争对手。除了对顾客来说易于访问和有吸引力之外,物品还可以通过提供书面产品资讯来与消费者进行交流。
根据《柳叶刀》研究,全球人均酒精消费量已从 1990 年的 5*9 升增加到 2017 年的 6*5 升。
在现代文化中影响优质和奢侈酒类使用的主要变量包括聚会等社交活动支出的增加以及新兴国家消费者可支配收入的增加。在当今的文化中,饮酒已被社会接受并成为常态,在社交活动、夜总会、休息室和休閒郊游中很常见。目前,千禧一代比其他任何一代人更容易酗酒。因此,酒精饮料包装市场受到酒精饮料需求不断增长的推动。
政府针对使用潜在危险和不可生物降解材料的严格法规限制了生产商只能选择少量的包装。当包装材料在垃圾掩埋场处置时,包装材料中的化学物质(例如标籤油墨和颜色)可能会渗入地下水和土壤中,特别是如果它们结构的。这些环境问题限制了包装製造商可用的原材料并阻碍了行业扩张。
日益西化、现代化、都市化、全球人口不断增加以及个人可支配收入增加等要素也是预计推动酒精饮料包装市场增长率的一些间接要素。对于主要在新兴经济体扩张的电子商务行业来说尤其如此。酒精饮料包装的长期市场增长可能是由于客户对该品牌的认知度提高而推动的。
鑑于使用合成聚合物带来的健康和环境风险,消费者正在寻求酒精包装的永续替代品。酒类包装企业努力利用可支配的资源来保护其产品的质量和安全,但永续性问题会提高总体生产成本并影响总体盈利能力。销售可能会受到最终包装成本增加的影响。因此,这种双重问题给公司带来了平衡永续性和成本控制不同方面的压力。
酒类包装行业受到 COVID-19 爆发的严重影响。这次疫情对酒类包装市场产生了重大影响,因为公众聚会、聚会、餐馆等都受到了限制。由于这次疫情,製造商早已停止生产。然而,由于全球法规,酒类包装市场已经开始满负荷运作。
玻璃行业预计将出现良好增长。玻璃 100% 可回收,不会损失强度或质量。大多数使用过的玻璃瓶都是作为製造新玻璃瓶的原材料。玻璃瓶长期以来一直是酒类行业的首选,因为它们可以保留产品的风味和质量。与塑料或金属容器相比,玻璃瓶是非反应性物质,不会改变酒精饮料的味道。市场蓬勃发展,因为所有的质量、纯度和风味都保存在瓶子里。
预计未蒸馏饮料领域在预测期内将以最快的年复合成长率增长。啤酒是最古老且消费最广泛的非蒸馏酒精饮料。在千禧一代中,啤酒是一种常见的派对饮料,也是促进社会群体联繫的宴会的重要组成部分。啤酒比任何其他酒精饮料含有更多的蛋白质、B 族维生素和抗氧化剂。根据品牌和配方的不同,啤酒的酒精含量从低于 3% 到 40% 不等。由于注重健康的消费者的需求不断增加,该行业低酒精度啤酒的销量正在上升。
预计亚太地区在预测期内将占据最大的市场份额。澳大利亚和印度等国家正在提供改进的尖端解决方案来加强饮料包装行业。这是因为这些国家的老年人和年轻人越来越喜欢酒精饮料。该行业的市场参与企业也在活性化投资和扩张活动,以快速加快运营速度并满足对酒精饮料不断增长的需求。
预计欧洲在预测期内的年复合成长率最高。风味啤酒已成为欧洲最受欢迎的优质饮料之一。此外,法国啤酒和威士忌等优质酒精饮料的使用量不断增加,预计将在研究期间为市场扩张创造良好预测。由于产品设计升级的创新,该领域的市场可能会增长。
According to Stratistics MRC, the Global Alcohol Packaging Market is accounted for $12.45 billion in 2023 and is expected to reach $20.39 billion by 2030 growing at a CAGR of 7.5% during the forecast period. The design of the alcohol package is important for a particular product and brand. Manufacturers of alcoholic drinks are adamant about upholding the highest packaging standards for their goods in order to persuade customers to choose their brand over a rival. Items may be utilised to communicate with consumers by offering them textual product facts, in addition to being easier for customers to hold and more attractive.
According to the study conducted by Lancet, alcohol per-capita consumption increased from 5*9 liters in 1990 to 6*5 liters in 2017 globally.
Among the primary variables influencing the use of premium and luxury alcohol in modern culture are the growth in spending on social events like parties and the rise in consumer disposable income in emerging nations. Alcohol use has become socially acceptable and normalised in today's culture, and it is commonplace at social events, nightclubs, lounges, and casual outings. More than any other generation, millennials are currently exposed to alcohol use. As a result, the market for alcohol packaging is being driven by an increase in demand for alcoholic drinks.
Government rules that are strict on the use of potentially dangerous and non-biodegradable items have restricted the producers to a small number of packaging options. When packaging is disposed of in landfills, especially when it is composed of plastic, chemicals from the packaging materials, such as inks and colours from labelling, can leak into the groundwater and soil. These environmental issues have limited the raw materials available to package makers, which is impeding the expansion of the industry.
Factors like increasing westernization, modernization, urbanization, an ever-rising global population, and rising personal disposable income are some of the indirect factors that are also expected to promote the alcoholic beverage packaging market growth rate. This is especially true of the e-commerce industry, which is expanding, especially in developing economies. Long-term market expansion for alcoholic beverage packaging may be facilitated by customers being more aware of the brands.
Considering the health and environmental risks associated with the usage of synthetic polymers, consumers want sustainable alternatives for alcohol packaging. While alcohol packaging businesses work to protect the quality and safety of their goods using the resources they have at their disposal, the sustainability issue raises production costs overall and has an impact on overall profitability. Sales might be impacted by the final packaging's rising cost. As a result, this dual problem puts pressure on businesses to strike a balance between various aspects of sustainability and cost control.
The alcohol packaging industry has been greatly impacted by the COVID-19 epidemic. Due to the limitations placed on public gatherings, parties, restaurants, etc., the pandemic has had a huge impact on the market for alcohol packaging. The epidemic has long since halted manufacturers' production efforts. However, due to the loosening of limitations worldwide, the market for alcohol packaging has already begun to function at full capacity.
The glass segment is estimated to have a lucrative growth. Glass may be recycled 100 % without losing its strength or quality. Most used glass bottles are turned into raw materials for making new ones. Due to its capacity to maintain the flavour and quality of the product, glass bottles have long been the preferred choice in the alcohol sector. Glass bottles are a non-reactive substance that do not alter the flavour of the alcoholic beverage, in contrast to plastic or metal containers. The market is growing rapidly since it preserves the quality, purity, and flavour of everything that is kept inside of them.
The un-distilled beverages segment is anticipated to witness the fastest CAGR growth during the forecast period. Beer is among the oldest and most widely consumed non-distilled alcoholic drinks. Among millennials, beer is a common party beverage and an essential part of the feast that fosters social group bonding. Beer is higher in proteins, vitamins B, and antioxidants than any other alcoholic beverage. According on the brand and recipe, the alcohol percentage of beers can range from less than 3% to 40% by volume. Due to rising market demand from consumers who are more health aware, the sector has experienced an increase in the sale of low-alcohol beers.
Asia Pacific is projected to hold the largest market share during the forecast period. Improved and cutting-edge solutions are being provided by countries like Australia and India to enhance the beverage packaging sector. This is due to the increasing propensity for alcoholic drinks among the older and younger populations in these nations. Market participants in this area are also increasing their investments and expansion activities in order to swiftly speed up their operations and satisfy the increasing demand for alcoholic drinks.
Europe is projected to have the highest CAGR over the forecast period. Beer with flavours has become one of the most popular premium drinks in Europe. Additionally, during the course of the study period, substantial prospects for market expansion are anticipated to be generated by the rising use of luxury alcoholic drinks like French Beer and Whisky. The market in the area is probably going to grow as a result of innovations in product design upgrades.
Some of the key players profiled in the Alcohol Packaging Market include: Mondi Group, Amcor Plc, Sidel Inc., Crown Holdings Incorporated, Krones AG, Ball Corporation (Rexam PLC), Tetra Laval(tetra Pack), Saint Gobain SA, Ardagh Group SA, Nampak Limited, Berry Global Inc., Stora Enso Oyj, Gerresheimer AG, West Rock Company, Smurfit Kappa Oyj, Owens Illinois Inc, Vidrala SA, Intrapac International Corporation, DS Smith Plc, Diageo Plc and Beatson Clark Ltd.
In May 2023, Krones' subsidiary Steinecker opened a technology center in Freising where customers can create and test recipes for beer and plant-based drinks. Now, the group is setting another important milestone in the evolution of beverages and processes.
In November 2022, Smurfit Kappa has created an innovative and sustainable packaging solution specifically tailored for wine, to help businesses in the sector capitalise on the continued growth in eCommerce wine sales.
In September 2022, Mondi has created a paper packaging solution to wrap and transport PET beverage bottles, replacing plastic shrink wrap. Hug&Hold is a recyclable 100% paper-based solution, comprising two elements: a kraft paper sleeve and a corrugated clip.
In April 2019, Diageo PLC announced that it will not be using plastic packaging, globally, for its beer brand, Guinness, with a focus on minimizing plastic waste. The company is planning to invest EUR 16 million for this move and for the introduction of 100% recyclable and biodegradable cardboard to replace plastic.
In November 2018, Krones revised its modufill HE, which is used to fill beer. For example, numerous new technological features and design enhancements ensure that the filling system offers several features, in terms of safety, operator-friendliness, space savings, and hygiene.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.