市场调查报告书
商品编码
1551288
到 2030 年个人护理包装市场预测:按产品类型、材料类型、包装类型、分销管道、应用和地区进行的全球分析Personal Care Packaging Market Forecasts to 2030 - Global Analysis By Product Type (Bottles, Tubes and Sticks, Pumps and Dispensers, Pouches and Other Product Types), Material Type, Packaging Type, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,2024 年全球个人护理包装市场规模为 241 亿美元,预计在预测期内将以 6.1% 的复合年增长率增长,到 2030 年达到 343 亿美元。
个人护理包装包括用于包装个人卫生和美容相关产品的材料和容器,例如护肤、化妆品、香水和护髮用品。这种包装旨在保护产品、确保安全并增加对消费者的美学吸引力。它们有多种形式,包括瓶子、管子、罐子和袋子,由塑胶、玻璃和金属等材料製成。有效的个人护理包装不仅可以保护产品的完整性,而且在品牌推广和消费者参与方面发挥重要作用。
据英国美容协会称,每年 95% 的化妆品包装被丢弃,其中 14% 被送往回收厂。其中只有 9% 被回收,其余的最终进入垃圾掩埋场。
对奢侈品和个人产品的需求增加
随着可支配收入的增加,尤其是在新兴市场,消费者愿意投资于反映其个人偏好和生活方式的优质个人保养用品。社群媒体的影响力和对提升个人形象的产品的渴望进一步放大了这一趋势。该品牌透过提供客製化的包装解决方案来满足挑剔的消费者不断变化的期望,这些解决方案不仅具有视觉吸引力,而且传达了独特性和精緻性。
消费者安全担忧
消费者安全问题对市场有重大影响,影响消费者信任与购买决策。随着消费者越来越意识到包装材料的潜在风险,例如化学浸出和污染,他们在选择产品时变得更加谨慎。这种日益严格的审查可能会导致未能达到安全预期的品牌销售下降,迫使製造商投资于更安全、更透明的包装解决方案。
对永续包装的需求不断增长
消费者对环境问题的认识不断提高以及对环保产品的渴望推动了个人护理包装对永续包装的需求不断增长。消费者现在优先考虑尽量减少对环境影响的包装,导致品牌采用可回收、生物分解性和可堆肥的材料。这项转变不仅是对消费者偏好的回应,也是提升品牌声誉和遵守监管标准的策略性倡议。
永续材料的高成本
永续包装材料的高成本是个人护理行业面临的主要挑战。儘管消费者对环保选择的要求越来越高,但生物分解性塑胶和回收材料等永续材料的高价可能会让製造商(尤其是小品牌)望而却步。这种成本负担往往会转嫁给消费者,并可能限制永续个人保健产品的市场准入。
COVID-19大流行对市场产生了重大影响,推动了卫生和消毒产品需求的增加,并导致包装需求急剧增加。随着消费者环保意识的增强,疫情也加速了永续和环保包装的转变。电子商务的成长进一步推动了线上运输和运输对创新、耐用和轻质包装解决方案的需求。
预计管材和棒材细分市场在预测期内将是最大的
预计管棒销量将在预测期内达到最高水准。它的流行是由于其方便、便携和精确的涂布。管提供更好的保护并易于分配,而棒适合固态剂型并最大限度地减少产品浪费。随着永续性成为优先事项,这些包装类型越来越多地采用环保材料,包括可回收和生物分解性的材料,以适应环保意识的消费者。
预计塑胶领域在预测期内复合年增长率最高。
预计塑胶领域在预测期内复合年增长率最高。广泛用于瓶子、罐子、盖子和软质包装。这种材料可以模製成各种形状并提供气密密封,使其成为保持产品完整性的理想选择。然而,塑胶对环境的影响正在增加消费者对永续替代品的需求。这促使该产业开发出符合环保趋势的创新产品,例如可回收塑胶、生物分解性塑胶和消费后回收塑胶。
预计北美在预测期内将占据最大的市场占有率。该地区先进的製造能力支援各种创新包装解决方案,包括可回收和环保材料。电子商务的兴起进一步增加了对专为线上运输设计的耐用、轻质包装的需求。此外,人们对环境问题的认识不断提高,导致包装转向永续包装,例如使用生物分解性塑胶和可再填充容器。
由于可支配收入的增加、都市化和整装仪容意识的增强,预计亚太地区在预测期内将保持最高的复合年增长率。该市场的特点是转向优质和永续的包装解决方案,反映了该地区日益增强的环保意识。此外,电子商务的繁荣,特别是在中国和印度,正在推动对创新和耐用包装的需求,以确保产品在运输过程中的安全。
According to Stratistics MRC, the Global Personal Care Packaging Market is accounted for $24.1 billion in 2024 and is expected to reach $34.3 billion by 2030 growing at a CAGR of 6.1% during the forecast period. Personal care packaging encompasses the materials and containers used to package products related to personal hygiene and beauty, such as skincare, cosmetics, fragrances, and hair care items. This packaging is designed to protect the product, ensure its safety, and enhance its aesthetic appeal to consumers. It includes a variety of formats like bottles, tubes, jars, and pouches, made from materials such as plastic, glass, and metal. Effective personal care packaging not only preserves product integrity but also plays a crucial role in branding and consumer engagement.
According to the British Beauty Council, 95% of cosmetic packaging is thrown away every year, and 14% of the packaging goes to recycling plants. Out of this, only 9% is recycled, and the rest is dumped in landfills.
Increasing demand for luxury and personalized products
As disposable incomes rise, particularly in emerging markets, consumers are willing to invest in premium personal care items that reflect their individual preferences and lifestyles. This trend is further amplified by the influence of social media and the desire for products that enhance personal image. Brands are responding by offering customized packaging solutions that not only appeal visually but also convey a sense of exclusivity and sophistication, catering to the evolving expectations of discerning consumers.
Consumer safety concerns
Consumer safety concerns significantly impact the market by influencing both consumer trust and purchasing decisions. As awareness of potential hazards associated with packaging materials, such as chemical leaching and contamination, rises, consumers are increasingly cautious about the products they choose. This heightened scrutiny can lead to a decline in sales for brands that fail to meet safety expectations, forcing manufacturers to invest in safer, more transparent packaging solutions.
Growing demand for sustainable packaging
The growing demand for sustainable packaging in personal care packaging is driven by increasing consumer awareness of environmental issues and a desire for eco-friendly products. Consumers are now prioritizing packaging that minimizes environmental impact, leading brands to adopt recyclable, biodegradable, and compostable materials. This shift is not only a response to consumer preferences but also a strategic move to enhance brand reputation and comply with regulatory standards.
High costs of sustainable materials
The high costs associated with sustainable packaging materials pose a significant challenge for the personal care industry. While consumers increasingly demand eco-friendly options, the premium pricing of sustainable materials like biodegradable plastics and recycled content can be prohibitive for manufacturers, particularly smaller brands. This cost burden often gets passed on to consumers, potentially limiting the market reach of sustainable personal care products.
The COVID-19 pandemic significantly impacted the market, driving increased demand for hygiene and sanitization products, which led to a surge in packaging requirements. The pandemic also accelerated the shift towards sustainable and eco-friendly packaging as consumers became more environmentally conscious. E-commerce growth further boosted the demand for innovative, durable, and lightweight packaging solutions tailored for online delivery and shipping.
The tubes and sticks segment is expected to be the largest during the forecast period
The tubes and sticks is expected to be the largest during the forecast period. Their popularity stems from their convenience, portability, and ability to provide precise application. Tubes offer excellent protection and easy dispensing, while sticks are favored for solid formulations, ensuring minimal product waste. As sustainability becomes a priority, the market sees a rise in eco-friendly materials for these packaging types, including recyclable and biodegradable options, catering to environmentally conscious consumers.
The plastic segment is expected to have the highest CAGR during the forecast period
The plastic segment is expected to have the highest CAGR during the forecast period. It is widely used for bottles, jars, caps, and flexible packaging. The material's ability to be moulded into various shapes and provide airtight seals makes it ideal for preserving product integrity. However, the environmental impact of plastic has led to increasing consumer demand for sustainable alternatives. This has driven the industry to innovate with recyclable, biodegradable, and post-consumer recycled plastics, aligning with eco-friendly trends.
North America is projected to hold the largest market share during the forecast period. The region's advanced manufacturing capabilities support a wide range of innovative packaging solutions, including recyclable and eco-friendly materials. The rise of e-commerce has further fueled demand for durable, lightweight packaging designed for online delivery. Additionally, increasing awareness of environmental issues has led to a shift towards sustainable packaging, including the use of biodegradable plastics and refillable containers.
Asia Pacific is projected to hold the highest CAGR over the forecast period driven by rising disposable incomes, urbanization, and increasing awareness of personal grooming. The market is characterized by a shift towards premium and sustainable packaging solutions, reflecting the region's growing environmental consciousness. Additionally, the e-commerce boom, particularly in China and India, has spurred demand for innovative and durable packaging that ensures product safety during shipping.
Key players in the market
Some of the key players in Personal Care Packaging market include Amcor plc, Berry Global Inc., CCL Industries Inc., Silgan Holdings Inc., AptarGroup Inc., Huhtamaki Oyj, Crown Holdings Inc., RPC Group Plc, ProAmpac LLC, WestRock Company, Sonoco Products Company, Rexam PLC, Mondi Group, Uflex Ltd., Tetra Pak, Saverglass and Cosmo Films Limited.
In May 2024, Amcor has partnered with Avon to launch AmPrima Plus, a refill pouch for the Little Black Dress classic shower gels in China. The company claims the new recycle-ready packaging will result in an 83 percent reduction in carbon footprint, and 88 percent and 79 percent reduction in water consumption and renewable energy respectively when it's recycled.
In April 2024, Amcor has introduced new packaging for Huggies Eco Protect nappies in Peru. The packaging, featuring 30% recycled materials, was launched in partnership with Kimberly-Clark. This initiative aims to offer a more sustainable packaging option for the hypoallergenic nappies, which are made with certified, plant-based fibres.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.