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市场调查报告书
商品编码
1845829

全球行动学习市场：按解决方案、提供者、应用、地区和预测

Global Mobile Learning Market By Solution (E-book, Portable LMS, Mobile & Video-Based Courseware, Interactive Assessments, M-enablement), By Provider (Content, Service), By Application (Academic, Corporate Government), By Geographic Scope and Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

全球行动学习市场规模及预测

2024 年全球行动学习市场规模为 1,353 亿美元，预计到 2031 年将达到 22,748.2 亿美元，2024 年至 2031 年的复合年增长率为 42.30%。

行动学习（mLearning）是利用智慧型手机、平板电脑等行动装置随时随地存取教育内容并促进学习。

行动学习涵盖各种应用程序，包括数位学习平台、教育应用程式以及专为行动装置设计的互动式内容。行动学习允许学生随时随地在各种环境中与学习材料互动，从而提高了灵活性和可访问性。

行动学习的未来包括扩增实境(AR) 和虚拟实境 (VR) 的广泛使用、使用人工智慧实现个人化学习体验，以及与其他数位学习工具的增强集成，以支援更动态和互动的教育体验。

全球行动学习市场动态

影响全球行动学习市场的关键市场动态是：

关键市场驱动因素

行动装置的普及率不断提高：智慧型手机和平板电脑的全球普及使得行动学习变得更加便捷，学生几乎可以随时随地存取教育内容。

对灵活学习解决方案的需求：人们对适应不同生活方式的灵活、随选学习解决方案的需求日益增长。行动学习提供了一种灵活的方法，可以适应不同的时间安排和学习偏好。

技术进步：行动技术的创新，例如更快的处理器、更高解析度的萤幕和改进的互联网连接，正在提高行动学习应用程式的品质和互动性，使其更具吸引力和有效性。

个人化学习的兴起：行动学习平台越来越多地利用人工智慧和数据分析来提供个人化的学习体验。这种客製化满足了个人的学习需求和偏好，从而提升了整体的教育成果。

主要挑战

网路连线受限：在网路连线较差或不稳定的地区，行动学习可能会受到严重阻碍。这种网路连结的缺失会影响教育内容的传递和获取，尤其是在偏远和服务不足的社区。

设备相容性问题：行动学习应用程式必须相容于各种设备和作业系统。确保教育内容在多部智慧型手机和平板电脑上无缝运行，这对开发人员来说是一个挑战。

安全和隐私问题：行动学习平台通常处理敏感的用户数据，例如个人资讯和学习进展。在维护隐私的同时保护这些资料免于外洩是一项挑战，需要采取强而有力的安全措施。

内容品质与参与度：在行动平台上提供高品质、引人入胜且互动性强的内容是一项挑战。教育工作者和开发者需要不断更新和改进内容，以保持学生的学习动机并有效地进行教学。

主要趋势：

人工智慧 (AI) 整合：行动学习越来越多地使用人工智慧来提供个人化的学习体验。人工智慧工具可以透过提供个人化内容推荐、自适应学习路径和智慧辅导系统来提高行动学习平台的效率。

微学习的兴起：微学习以小块、易于理解的方式提供教育内容，在行动学习领域日益普及。这种趋势解决了学习者註意力持续时间短的问题，使他们能够以短小、易于理解的片段来学习材料，从而使学习更加灵活，也更加便捷。

游戏化应用日益普及：游戏化被广泛应用，使行动学习更具吸引力和激励性。教育应用程式可以透过融入积分、徽章和排行榜等游戏化元素，提升用户的参与度和学习乐趣。

扩增实境(AR) 和虚拟实境 (VR) 的兴起：扩增实境(AR) 和虚拟实境 (VR) 透过提供身临其境型互动体验，正在彻底改变行动学习。这些技术使学生能够以 3D 形式可视化并与教育内容互动，从而提高对复杂概念的理解和记忆。

目录

第一章 全球行动学习市场简介

  • 市场概况
  • 调查范围
  • 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源列表

第四章 全球行动学习市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 抑制因素
    • 机会
  • 波特五力模型
  • 价值链分析

第五章 全球行动学习市场（依最终用户）

  • 概述
  • 公司
  • 学术的

第六章：全球行动学习市场（按应用）

  • 概述
  • 企业学习
  • 线上在职培训
  • 基于刺激的学习
  • 课堂学习
  • 其他的

7. 全球行动学习市场（按软体解决方案）

  • 概述
  • 可携式学习管理系统
  • 行动内容创作
  • m-启用
  • 移动和基于视频的课件
  • 电子书
  • 互动评估
  • 其他的

第八章：全球行动学习市场（按地区）

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区
    • 拉丁美洲
    • 中东和非洲

第九章：全球行动学习市场竞争格局

  • 概述
  • 各公司市场排名
  • 主要发展策略

第十章：公司简介

  • IBM Corporation
  • AT& T
  • Upside Learning
  • Promethean
  • Cisco Systems
  • SkillSoft
  • Citrix System Inc.
  • Net dimensions

第十一章 重大进展

  • 产品发布/开发
  • 併购
  • 业务扩展
  • 伙伴关係和联盟

第十二章 附录

  • 相关调查
简介目录
Product Code: 2484

Global Mobile Learning Market Size and Forecast

Global Mobile Learning Market size was valued at USD 135.3 Billion in 2024 and is projected to reach USD 2274.82 Billion by 2031, growing at a CAGR of 42.30% from 2024 to 2031.

Mobile Learning (mLearning) is the use of mobile devices, such as smartphones and tablets, to access educational content and facilitate learning anytime and anywhere.

It includes a variety of applications, such as e-learning platforms, educational apps, and interactive content designed for mobile devices. mLearning increases flexibility and accessibility by allowing students to interact with materials while on the go and in a variety of settings.

The future of mobile learning will include expanding the use of augmented reality (AR) and virtual reality (VR), leveraging AI for personalized learning experiences, and increasing integration with other digital learning tools to support more dynamic and interactive educational experiences.

Global Mobile Learning Market Dynamics

The key market dynamics that are shaping the global mobile learning market include:

Key Market Drivers:

Increasing Mobile Device Penetration: The global adoption of smartphones and tablets has made mobile learning more accessible, allowing students to interact with educational content from virtually anywhere and at any time.

Demand for Flexible Learning Solutions: There is an increasing demand for flexible and on-demand learning solutions that can accommodate a variety of lifestyles. Mobile learning offers a flexible approach that can accommodate a variety of schedules and learning preferences.

Advancements in Technology: Mobile technology innovations such as faster processors, higher-resolution screens, and improved internet connectivity improve the quality and interactivity of mobile learning applications, making them more engaging and effective.

Rise of Personalized Learning: Mobile learning platforms are increasingly using artificial intelligence and data analytics to provide personalized learning experiences. This customization addresses individual learning needs and preferences, which improves overall educational outcomes.

Key Challenges:

Limited Internet Connectivity: Mobile learning can be significantly hampered in areas where internet access is poor or inconsistent. This lack of connectivity has an impact on the delivery and accessibility of educational content, particularly in remote or underserved communities.

Device Compatibility Issues: Mobile learning applications must be compatible with a variety of devices and operating systems. Ensure that educational content works seamlessly across multiple smartphones and tablets can be difficult for developers.

Security and Privacy Concerns: Mobile learning platforms frequently handle sensitive user data, such as personal information and learning progress. Protecting this data from breaches while maintaining privacy can be difficult, necessitating strong security measures.

Content Quality and Engagement: Keeping high-quality, engaging, and interactive content on mobile platforms can be challenging. Educators and developers must constantly update and improve content to keep students motivated and education effective.

Key Trends:

Integration of Artificial Intelligence (AI): AI is increasingly being used in mobile learning to create personalized learning experiences. AI-powered tools can provide tailored content recommendations, adaptive learning paths, and intelligent tutoring systems, thereby increasing the effectiveness of mobile learning platforms.

Growth of Microlearning: Micro learning is becoming increasingly popular in mobile learning, as it involves delivering educational content in small, digestible chunks. This trend caters to learners' shorter attention spans by allowing them to interact with material in brief, manageable segments, making learning more flexible and accessible.

Enhancing Use of Gamification: Gamification is widely used to make mobile learning more engaging and motivating. Educational apps can improve user engagement and enjoyment of learning by incorporating game-like elements such as points, badges, and leaderboards.

Rise of Augmented Reality (AR) and Virtual Reality (VR): Augmented Reality (AR) and Virtual Reality (VR) are revolutionizing mobile learning by providing immersive and interactive experiences. These technologies allow students to visualize and interact with educational content in 3D, which improves understanding and retention of complex concepts.

Global Mobile Learning Market Regional Analysis

Here is a more detailed regional analysis of the global mobile learning market:

North America:

North America continues to dominate the global mobile learning market due to its advanced technological infrastructure, high adoption rates of mobile devices, and significant investments in educational technology. The United States and Canada are at the forefront of developing and deploying innovative mobile learning solutions, with both educational institutions and private companies driving the effort. For instance, in March 2024, Apple announced a collaboration with several US universities to integrate new mobile learning technologies into the classroom, reinforcing the company's position as an educational technology leader.

Furthermore, market dominance in North America is bolstered by strong government support and funding for digital learning initiatives. In April 2024, the United States Department of Education announced a new initiative to improve mobile learning platforms across the country, with a focus on improving accessibility and engagement through advanced mobile technologies. This initiative demonstrates the region's commitment to using mobile technology to transform education and maintain its leadership position in the global mobile learning market.

Asia Pacific:

Asia Pacific has the fastest growth in the global mobile learning market, owing to an increase in smartphone usage and improved internet connectivity throughout the region. Countries such as China and India are heavily investing in digital education to improve learning outcomes and accessibility. For instance, in June 2024, the Indian government announced a significant increase in funding for digital learning initiatives aimed at expanding mobile learning platforms in rural and underserved areas, demonstrating a strong commitment to using mobile technology to advance education.

Rising educational technology startups and growing use of mobile learning solutions in countries such as Indonesia and Vietnam. In July 2024, Bytedance, Edtech Company, launched a new mobile learning app specifically for the Southeast Asian market, reflecting the region's high demand and investment potential. This expansion is consistent with the region's larger trend of incorporating mobile solutions into educational systems to meet diverse learning needs and broaden educational reach.

Global Mobile Learning Market: Segmentation Analysis

The Global Mobile Learning Market is segmented on the basis of By Solution, By Provider , By Application and By Geography.

Global Mobile Learning Market, By Solution

E-book

Portable LMS

Mobile & Video-based Courseware

Interactive Assessments

M-enablement

Based on Solution, the Global Mobile Learning Market is segmented into E-book, Portable LMS, Mobile & Video-based Courseware, Interactive Assessments, and M-enablement. The mobile and video-based courseware segment dominates the global mobile learning market due to its comprehensive approach, engaging formats, and adaptability in delivering educational content across multiple platforms. The fastest growing segment is interactive assessments, which is driven by the growing demand for real-time feedback and adaptive learning experiences that improve learner engagement and effectiveness.

Global Mobile Learning Market, By Provider

Content

Service

Based on Provider, the Global Mobile Learning Market is segmented into Content and Service. The content segment dominates the global mobile learning market because it includes a diverse set of educational materials and resources required for mobile learning solutions, such as courses, videos, and interactive content. The fastest growing segment is the service segment, which is driven by rising demand for mobile learning platforms, support services, and custom solutions that improve user experience and optimize content delivery for a wide range of learning requirements.

Global Mobile Learning Market, By Application

Academic

Corporate

Government

Based on Application, the Global Mobile Learning Market is segmented into Academic, Corporate, and Government. The academic segment dominates the global mobile learning market due to widespread adoption in schools and universities, the increasing availability of educational apps, and a strong emphasis on improving student engagement and learning outcomes via mobile technologies. The corporate segment is the fastest growing, driven by the need for continuous employee training and development, the rise of remote work, and companies investing in mobile learning solutions to effectively upskill their workforce.

Global Mobile Learning Market, By Geography

North America

Europe

Asia Pacific

Rest of the World

On the basis of Geography, the Global Mobile Learning Market are classified into North America, Europe, Asia Pacific, and Rest of World. North America dominates the global mobile learning market thanks to its advanced technological infrastructure, high adoption rates of mobile learning solutions, and significant investments in education technology. Asia Pacific is the fastest growing region, driven by rapid expansion of mobile internet connectivity, rising smartphone penetration, and a growing emphasis on digital education initiatives in emerging economies.

Key Players

The "Global Mobile Learning Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are IBM Corporation, Skillsoft, Citrix Systems, Inc., Upside Learning, Dell, Inc., SAP AG, AT&T, Promethean, Cisco Systems, Inc., Net dimensions.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

  • Global Mobile Learning Market: Recent Developments
  • In June 2024, Coursera introduced improved mobile learning features, such as offline access and interactive tools. These updates are intended to provide a more flexible learning experience for users on the go, addressing the growing demand for mobile-friendly educational solutions.
  • In May 2024, Khan Academy introduced new mobile app features such as personalized learning paths and real-time feedback. These enhancements aim to improve user engagement and educational outcomes on mobile platforms.
  • In April 2024, LinkedIn Learning introduced AI-powered recommendations to its mobile app, offering personalized course suggestions based on user behavior and learning preferences. This move reflects an increasing trend of incorporating advanced technologies into mobile learning solutions.
  • In January 2024, Edmodo announced a partnership with major mobile device manufacturers to optimize their platform for new devices. This collaboration seeks to ensure the seamless integration and performance of its mobile learning tools across a variety of devices.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL MOBILE LEARNING MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL MOBILE LEARNING MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL MOBILE LEARNING MARKET, BY END USER

  • 5.1 Overview
  • 5.2 Corporate
  • 5.3 Academic

6 GLOBAL MOBILE LEARNING MARKET, BY APPLICATION

  • 6.1 Overview
  • 6.2 Corporate Learning
  • 6.3 Online-on-the job training
  • 6.4 Stimulation-based- learning
  • 6.5 In-Class Learning
  • 6.6 Others

7 GLOBAL MOBILE LEARNING MARKET, BY SOFTWARE SOLUTION

  • 7.1 Overview
  • 7.2 Portable LMS
  • 7.3 Mobile Content Authoring
  • 7.4 m-Enablement
  • 7.5 Mobile and video-based courseware
  • 7.6 e-Books
  • 7.7 Interactive Assessments
  • 7.8 Others

8 GLOBAL MOBILE LEARNING MARKET, BY GEOGRAPHY

  • 8.1 Overview
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.3 Canada
    • 8.2.4 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 U.K.
    • 8.3.3 France
    • 8.3.4 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 Rest of Asia Pacific
  • 8.5 Rest of the World
    • 8.5.1 Latin America
    • 8.5.2 Middle East and Africa

9 GLOBAL MOBILE LEARNING MARKET COMPETITIVE LANDSCAPE

  • 9.1 Overview
  • 9.2 Company Market Ranking
  • 9.3 Key Development Strategies

10 COMPANY PROFILES

  • 10.1 IBM Corporation
    • 10.1.1 Overview
    • 10.1.2 Financial Performance
    • 10.1.3 Product Outlook
    • 10.1.4 Key Developments
  • 10.2 AT& T
    • 10.2.1 Overview
    • 10.2.2 Financial Performance
    • 10.2.3 Product Outlook
    • 10.2.4 Key Developments
  • 10.3 Upside Learning
    • 10.3.1 Overview
    • 10.3.2 Financial Performance
    • 10.3.3 Product Outlook
    • 10.3.4 Key Developments
  • 10.4 Promethean
    • 10.4.1 Overview
    • 10.4.2 Financial Performance
    • 10.4.3 Product Outlook
    • 10.4.4 Key Developments
  • 10.5 Cisco Systems
    • 10.5.1 Overview
    • 10.5.2 Financial Performance
    • 10.5.3 Product Outlook
    • 10.5.4 Key Developments
  • 10.6 SkillSoft
    • 10.6.1 Overview
    • 10.6.2 Financial Performance
    • 10.6.3 Product Outlook
    • 10.6.4 Key Developments
  • 10.7 Citrix System Inc.
    • 10.7.1 Overview
    • 10.7.2 Financial Performance
    • 10.7.3 Product Outlook
    • 10.7.4 Key Developments
  • 10.8 Net dimensions
    • 10.8.1 Overview
    • 10.8.2 Financial Performance
    • 10.8.3 Product Outlook
    • 10.8.4 Key Developments

11 KEY DEVELOPMENTS

  • 11.1 Product Launches/Developments
  • 11.2 Mergers and Acquisitions
  • 11.3 Business Expansions
  • 11.4 Partnerships and Collaborations

12 Appendix

  • 12.1 Related Research