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市场调查报告书
商品编码
1613236

客户资料平台市场：按类型、功能、交付形式、公司规模、产业划分 – 2025-2030 年全球预测

Customer Data Platform Market (CDP) by Type (Access Control, Analytics, Engagement), Function (Campaign Management, Customer Engagement & Retention, Marketing Data Segmentation), Delivery Mode, Enterprise Size, Vertical - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 197 Pages | 商品交期: 最快1-2个工作天内

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2023年客户资料平台市场规模为63.5亿美元，预计2024年将达到76.7亿美元，复合年增长率为21.44%，预计到2030年将达到247.6亿美元。

客户资料平台 (CDP) 作为行销人员的关键系统，整合并利用来自多个来源的资料来创建每个客户的独特、详细的视图。 CDP 集中客户资讯并为个人化行销工作提供可靠的见解，这在当今资料主导的市场格局中至关重要。对 CDP 的需求源于解决组织内资料孤岛、增强客户参与和提高整体宣传活动有效性的能力。 CDP 用于收集、整合和管理资料，使其成为严重依赖客户互动和体验的行业（例如零售、金融服务和医疗保健）的重要工具。 CDP 具有广泛的最终用途，可应用于目标行销、预测分析和增强的客户体验交付，为行销、销售和服务部门等提供支援。

主要市场统计
基准年[2023] 63.5亿美元
预测年份 [2024] 76.7亿美元
预测年份 [2030] 247.6亿美元
复合年增长率（%） 21.44%

对个人化参与的需求不断增长，以及人工智慧和机器学习的进步提高了资料处理能力，推动了市场成长。随着数位转型的加速，公司发现 CDP 对于利用先前分散在各个平台上的客户资料至关重要。然而，它也存在局限性，包括由于 GDPR 等严格法规而加剧的资料隐私问题以及将 CDP 与现有IT基础设施整合的复杂性。

机会在于增强人工智慧主导功能的开发，其中预测分析可以提供更具影响力的见解。鼓励企业投资确保无缝资料整合的能力，同时保持严格的资料管治。未来，建构模组化、可扩展的CDP将使公司能够逐步引入功能并有效满足个人业务需求。创新应着重于提高资料安全性以及与现有系统的互通性。儘管面临挑战，市场动态仍然充满活力，对于儘早投资以克服潜在技术和监管障碍并获得永续竞争优势的公司来说，前景良好。

市场动态：揭示快速发展的客户资料平台市场的关键市场洞察

供需的动态交互作用正在改变客户资料平台市场。透过了解这些不断变化的市场动态，公司可以准备好做出明智的投资决策、完善策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险，同时消费行为及其对製造成本的影响以及对采购趋势的影响。

  • 市场驱动因素
    • 随着全通路体验需求的成长，数位资料激增
    • 全球数位化的重大投资
    • 各行业对一致的客户观点的需求日益增长
  • 市场限制因素
    • 安全问题和资料隐私问题日益严重
  • 市场机会
    • 将人工智慧 (AI) 和机器学习技术整合到 CDP 中
    • 越来越注重个人化行销宣传活动
  • 市场挑战
    • 资料品质的变化和资料法规的演变

波特五力：驾驭客户资料平台市场的策略工具

波特的五力框架是了解市场竞争格局的重要工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势，解决弱点并避免潜在的挑战，从而确保更强大的市场地位。

PESTLE分析：了解对客户资料平台市场的外部影响

外部宏观环境因素在塑造客户资料平台市场的绩效动态方面发挥着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素，公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化，并帮助他们做出积极主动的决策。

市场占有率分析 了解客户资料平台市场的竞争格局

对客户资料平台市场的详细市场占有率分析可以对供应商绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势，为供应商提供了製定策略决策所需的洞察力，使他们能够在日益激烈的竞争中占有一席之地。

FPNV 定位矩阵客户资料平台市场供应商绩效评估

FPNV 定位矩阵是评估客户资料平台市场供应商的关键工具。此矩阵允许业务组织根据商务策略和产品满意度评估供应商，从而做出与其目标相符的明智决策。这四个象限使您能够清晰、准确地划分供应商，并确定最能满足您的策略目标的合作伙伴和解决方案。

策略分析和建议绘製您在客户资料平台市场的成功之路

对于旨在加强其在全球市场的影响力的公司来说，对客户资料平台市场的策略分析至关重要。透过审查关键资源、能力和绩效指标，公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战，利用新的商机并取得长期成功。

本报告对市场进行了全面分析，涵盖关键重点领域：

1. 市场渗透率：详细检视当前市场环境、主要企业的广泛资料、评估其在市场中的影响力和整体影响力。

2. 市场开拓：辨识新兴市场的成长机会，评估现有领域的扩张潜力，并提供未来成长的策略蓝图。

3. 市场多元化：分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。

4. 竞争评估与情报：彻底分析竞争格局，检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。

5. 产品开发与创新：重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。

我们也回答重要问题，帮助相关人员做出明智的决策：

1.目前的市场规模和未来的成长预测是多少？

2. 哪些产品、区隔市场和地区提供最佳投资机会？

3.塑造市场的主要技术趋势和监管影响是什么？

4.主要厂商的市场占有率和竞争地位如何？

5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么？

目录

第一章 前言

第二章调查方法

第三章执行摘要

第四章市场概况

第五章市场洞察

  • 市场动态
    • 促进因素
      • 数位资料的激增和对全通路体验的需求不断增长
      • 全球对数位化的大量投资
      • 各行业对一致的客户观点的需求不断增加
    • 抑制因素
      • 人们对安全和资料隐私的担忧日益增加
    • 机会
      • 将人工智慧 (AI) 和机器学习技术整合到您的 CDP 中
      • 更重视个人化行销宣传活动
    • 任务
      • 不断变化的资料品质和不断变化的资料监管环境
  • 市场区隔分析
    • 类型：透过受控存取 CDP 保护、分析和利用资料
    • 应用：在 CDP 中导航宣传活动管理、客户参与和资料掌握，以增强您的行销业务
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社群
    • 技术的
    • 合法地
    • 环境

第六章客户资料平台市场：按类型

  • 存取控制
  • 分析
  • 订婚

第七章客户资料平台市场：按功能

  • 宣传活动管理
  • 客户参与和保留率
  • 行销资料细分
  • 个性化推荐
  • 预测分析
  • 安全管理

第八章以交付方式分類的客户资料平台市场

  • 在云端
  • 本地

第九章客户资料平台市场：依公司规模

  • 大公司
  • 小型企业

第10章客户资料平台市场：按行业

  • 车
  • 银行、金融服务和保险
  • 能源/公共产业
  • 医疗保健和生命科学
  • 资讯科技/通讯
  • 媒体和娱乐
  • 零售/电子商务
  • 旅游/酒店

第十一章美洲客户资料平台市场

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美国

第十二章亚太客户资料平台市场

  • 澳洲
  • 中国
  • 印度
  • 印尼
  • 日本
  • 马来西亚
  • 菲律宾
  • 新加坡
  • 韩国
  • 台湾
  • 泰国
  • 越南

第十三章欧洲、中东和非洲客户资料平台市场

  • 丹麦
  • 埃及
  • 芬兰
  • 法国
  • 德国
  • 以色列
  • 义大利
  • 荷兰
  • 奈及利亚
  • 挪威
  • 波兰
  • 卡达
  • 俄罗斯
  • 沙乌地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公国
  • 英国

第14章竞争格局

  • 2023 年市场占有率分析
  • FPNV 定位矩阵，2023
  • 竞争场景分析
    • Amperity 推出了一个统一平台，将资料湖和资料仓储结合在一起，以增强客户洞察力。
    • Acxiom 和 ActionIQ 合作推出灵活的客户资料平台以增强客户了解
    • Salesforce 推出 Einstein 1 平台，利用 AI 彻底改变客户资料管理
    • Twilio 推出 CustomerAI，透过先进的 AI 和 CDP 创新来提高客户参与
    • LiveRamp 和 Adob​​e 联手透过创新的 CDP 整合增强受众洞察和个人化
  • 战略分析和建议

公司名单

  • ActionIQ, Inc.
  • Adobe Inc.
  • AgilOne Inc. by Acquia
  • Ascent360, Inc.
  • Bloomreach
  • BlueConic Inc.
  • Blueshift
  • Catalyst
  • Census
  • Hightouch
  • International Business Machines Corporation
  • Klaviyo
  • Lytics Inc
  • mParticle, Inc.
  • Optimizely by Episerver
  • Optimove by Kumulos
  • Oracle Corporation
  • Planhat
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute Inc
  • Segment.io, Inc. by Twilio
  • Totango, Inc.
  • Usermind, Inc. by Qualtrics
  • Zaius, Inc. by Optimizely Data Platform
Product Code: MRR-43539E5D369E

The Customer Data Platform Market was valued at USD 6.35 billion in 2023, expected to reach USD 7.67 billion in 2024, and is projected to grow at a CAGR of 21.44%, to USD 24.76 billion by 2030.

A Customer Data Platform (CDP) serves as a crucial system for marketers, integrating and leveraging data from a multitude of sources to create a singular, detailed view of each customer. It unifies customer information, offering robust insights for personalized marketing efforts which are imperative in today's data-driven landscape. The necessity of a CDP arises from its ability to address data silos within organizations, enhancing customer engagement and improving overall campaign effectiveness. Its application stretches across data collection, integration, and management, making it an indispensable tool for industries such as retail, financial services, and healthcare that rely heavily on customer interaction and experience. The end-use scope is broad, as CDPs are applicable for targeted marketing, predictive analysis, and enhanced customer experience delivery, supporting marketing, sales, and service departments alike.

KEY MARKET STATISTICS
Base Year [2023] USD 6.35 billion
Estimated Year [2024] USD 7.67 billion
Forecast Year [2030] USD 24.76 billion
CAGR (%) 21.44%

Market growth is driven by increasing demand for personalized engagement and advancements in AI and machine learning, which enhance data processing capabilities. As digital transformation accelerates, businesses see CDPs as vital for harnessing customer data previously dispersed across various platforms. Nevertheless, limitations exist, such as data privacy concerns heightened by stringent regulations like GDPR, and the complexities involved in integrating a CDP with existing IT infrastructure.

Opportunities lie in developing enhanced AI-driven features wherein predictive analytics can offer even more impactful insights. Businesses are encouraged to invest in capabilities that ensure seamless data merging while maintaining stringent data governance. Looking forward, the creation of modular, scalable CDPs can allow companies to adopt functionalities incrementally, addressing individual business needs more effectively. Innovation should focus on data security enhancement and expanding the platform's interoperability with existing systems. Despite challenges, the market nature remains dynamic, offering lucrative prospects for those who invest early in overcoming potential technological and regulatory hurdles, thereby achieving a sustainable competitive edge.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Customer Data Platform Market

The Customer Data Platform Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Proliferation of digital data with increasing demand for omnichannel experience
    • Significant investments in digitalization worldwide
    • Increasing need for cohesive customer views across industries
  • Market Restraints
    • Rising security concerns and data privacy concerns
  • Market Opportunities
    • Integrating artificial intelligence (AI) and machine learning technologies in CDPs
    • Growing focus on personalized marketing campaigns
  • Market Challenges
    • Varying data quality and the evolving landscape of data regulations

Porter's Five Forces: A Strategic Tool for Navigating the Customer Data Platform Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Customer Data Platform Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Customer Data Platform Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Customer Data Platform Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Customer Data Platform Market

A detailed market share analysis in the Customer Data Platform Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Customer Data Platform Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Customer Data Platform Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Customer Data Platform Market

A strategic analysis of the Customer Data Platform Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Customer Data Platform Market, highlighting leading vendors and their innovative profiles. These include ActionIQ, Inc., Adobe Inc., AgilOne Inc. by Acquia, Ascent360, Inc., Bloomreach, BlueConic Inc., Blueshift, Catalyst, Census, Hightouch, International Business Machines Corporation, Klaviyo, Lytics Inc, mParticle, Inc., Optimizely by Episerver, Optimove by Kumulos, Oracle Corporation, Planhat, Salesforce.com, Inc., SAP SE, SAS Institute Inc, Segment.io, Inc. by Twilio, Totango, Inc., Usermind, Inc. by Qualtrics, and Zaius, Inc. by Optimizely Data Platform.

Market Segmentation & Coverage

This research report categorizes the Customer Data Platform Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across Access Control, Analytics, and Engagement.
  • Based on Function, market is studied across Campaign Management, Customer Engagement & Retention, Marketing Data Segmentation, Personalized Recommendation, Predictive Analytics, and Security Management.
  • Based on Delivery Mode, market is studied across On Cloud and On-Premises.
  • Based on Enterprise Size, market is studied across Large Enterprises and Small & Medium-Sized Enterprises.
  • Based on Vertical, market is studied across Automobile, Banking, Financial Services & Insurance, Energy & Utilities, Healthcare & Life Sciences, IT and Telecommunication, Media & Entertainment, Retail & E-Commerce, and Travel & Hospitality.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Proliferation of digital data with increasing demand for omnichannel experience
      • 5.1.1.2. Significant investments in digitalization worldwide
      • 5.1.1.3. Increasing need for cohesive customer views across industries
    • 5.1.2. Restraints
      • 5.1.2.1. Rising security concerns and data privacy concerns
    • 5.1.3. Opportunities
      • 5.1.3.1. Integrating artificial intelligence (AI) and machine learning technologies in CDPs
      • 5.1.3.2. Growing focus on personalized marketing campaigns
    • 5.1.4. Challenges
      • 5.1.4.1. Varying data quality and the evolving landscape of data regulations
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Type: Secure, analyze, and engage data with access-controlled CDPs
    • 5.2.2. Application: Empowering marketing operations by navigating campaign management, customer engagement, and data mastery in CDPs
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Customer Data Platform Market, by Type

  • 6.1. Introduction
  • 6.2. Access Control
  • 6.3. Analytics
  • 6.4. Engagement

7. Customer Data Platform Market, by Function

  • 7.1. Introduction
  • 7.2. Campaign Management
  • 7.3. Customer Engagement & Retention
  • 7.4. Marketing Data Segmentation
  • 7.5. Personalized Recommendation
  • 7.6. Predictive Analytics
  • 7.7. Security Management

8. Customer Data Platform Market, by Delivery Mode

  • 8.1. Introduction
  • 8.2. On Cloud
  • 8.3. On-Premises

9. Customer Data Platform Market, by Enterprise Size

  • 9.1. Introduction
  • 9.2. Large Enterprises
  • 9.3. Small & Medium-Sized Enterprises

10. Customer Data Platform Market, by Vertical

  • 10.1. Introduction
  • 10.2. Automobile
  • 10.3. Banking, Financial Services & Insurance
  • 10.4. Energy & Utilities
  • 10.5. Healthcare & Life Sciences
  • 10.6. IT and Telecommunication
  • 10.7. Media & Entertainment
  • 10.8. Retail & E-Commerce
  • 10.9. Travel & Hospitality

11. Americas Customer Data Platform Market

  • 11.1. Introduction
  • 11.2. Argentina
  • 11.3. Brazil
  • 11.4. Canada
  • 11.5. Mexico
  • 11.6. United States

12. Asia-Pacific Customer Data Platform Market

  • 12.1. Introduction
  • 12.2. Australia
  • 12.3. China
  • 12.4. India
  • 12.5. Indonesia
  • 12.6. Japan
  • 12.7. Malaysia
  • 12.8. Philippines
  • 12.9. Singapore
  • 12.10. South Korea
  • 12.11. Taiwan
  • 12.12. Thailand
  • 12.13. Vietnam

13. Europe, Middle East & Africa Customer Data Platform Market

  • 13.1. Introduction
  • 13.2. Denmark
  • 13.3. Egypt
  • 13.4. Finland
  • 13.5. France
  • 13.6. Germany
  • 13.7. Israel
  • 13.8. Italy
  • 13.9. Netherlands
  • 13.10. Nigeria
  • 13.11. Norway
  • 13.12. Poland
  • 13.13. Qatar
  • 13.14. Russia
  • 13.15. Saudi Arabia
  • 13.16. South Africa
  • 13.17. Spain
  • 13.18. Sweden
  • 13.19. Switzerland
  • 13.20. Turkey
  • 13.21. United Arab Emirates
  • 13.22. United Kingdom

14. Competitive Landscape

  • 14.1. Market Share Analysis, 2023
  • 14.2. FPNV Positioning Matrix, 2023
  • 14.3. Competitive Scenario Analysis
    • 14.3.1. Amperity Introduced A Unified Platform Merging Data Lakes and Warehouses for Enhanced Customer Insights
    • 14.3.2. Acxiom and ActionIQ Team Up to Introduce Flexible Customer Data Platform for Enhanced Customer Understanding
    • 14.3.3. Salesforce Unveils Einstein 1 Platform to Revolutionize Customer Data Management with AI
    • 14.3.4. Twilio Launches CustomerAI Elevating Customer Engagement with Advanced AI and CDP Innovations
    • 14.3.5. LiveRamp and Adobe Unite to Boost Audience Insight and Personalization through Innovative CDP Integration
  • 14.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. ActionIQ, Inc.
  • 2. Adobe Inc.
  • 3. AgilOne Inc. by Acquia
  • 4. Ascent360, Inc.
  • 5. Bloomreach
  • 6. BlueConic Inc.
  • 7. Blueshift
  • 8. Catalyst
  • 9. Census
  • 10. Hightouch
  • 11. International Business Machines Corporation
  • 12. Klaviyo
  • 13. Lytics Inc
  • 14. mParticle, Inc.
  • 15. Optimizely by Episerver
  • 16. Optimove by Kumulos
  • 17. Oracle Corporation
  • 18. Planhat
  • 19. Salesforce.com, Inc.
  • 20. SAP SE
  • 21. SAS Institute Inc
  • 22. Segment.io, Inc. by Twilio
  • 23. Totango, Inc.
  • 24. Usermind, Inc. by Qualtrics
  • 25. Zaius, Inc. by Optimizely Data Platform

LIST OF FIGURES

  • FIGURE 1. CUSTOMER DATA PLATFORM MARKET RESEARCH PROCESS
  • FIGURE 2. CUSTOMER DATA PLATFORM MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2023 VS 2030 (%)
  • FIGURE 13. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
  • FIGURE 15. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 19. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 21. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 22. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 23. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 24. CUSTOMER DATA PLATFORM MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 25. CUSTOMER DATA PLATFORM MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. CUSTOMER DATA PLATFORM MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. CUSTOMER DATA PLATFORM MARKET DYNAMICS
  • TABLE 7. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ACCESS CONTROL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENGAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY CUSTOMER ENGAGEMENT & RETENTION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY MARKETING DATA SEGMENTATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY PERSONALIZED RECOMMENDATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY PREDICTIVE ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY SECURITY MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ON CLOUD, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY SMALL & MEDIUM-SIZED ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 24. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 25. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY AUTOMOBILE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 26. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 27. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENERGY & UTILITIES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 28. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 29. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY IT AND TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 30. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 31. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY RETAIL & E-COMMERCE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 32. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 33. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 34. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 35. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 36. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 37. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 38. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 39. ARGENTINA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 40. ARGENTINA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 41. ARGENTINA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 42. ARGENTINA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 43. ARGENTINA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 44. BRAZIL CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 45. BRAZIL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 46. BRAZIL CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 47. BRAZIL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 48. BRAZIL CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 49. CANADA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 50. CANADA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 51. CANADA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 52. CANADA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 53. CANADA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 54. MEXICO CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 55. MEXICO CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 56. MEXICO CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 57. MEXICO CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 58. MEXICO CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 59. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 60. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 61. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 62. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 63. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 64. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 65. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 67. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 68. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 69. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 70. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 71. AUSTRALIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. AUSTRALIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 73. AUSTRALIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 74. AUSTRALIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 75. AUSTRALIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 76. CHINA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 77. CHINA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 78. CHINA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 79. CHINA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 80. CHINA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 81. INDIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 82. INDIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 83. INDIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 84. INDIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 85. INDIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 86. INDONESIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 87. INDONESIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 88. INDONESIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 89. INDONESIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 90. INDONESIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 91. JAPAN CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 92. JAPAN CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 93. JAPAN CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 94. JAPAN CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 95. JAPAN CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 96. MALAYSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 97. MALAYSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 98. MALAYSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 99. MALAYSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 100. MALAYSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 101. PHILIPPINES CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 102. PHILIPPINES CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 103. PHILIPPINES CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 104. PHILIPPINES CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 105. PHILIPPINES CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 106. SINGAPORE CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 107. SINGAPORE CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 108. SINGAPORE CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 109. SINGAPORE CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 110. SINGAPORE CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 111. SOUTH KOREA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 112. SOUTH KOREA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 113. SOUTH KOREA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 114. SOUTH KOREA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 115. SOUTH KOREA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 116. TAIWAN CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 117. TAIWAN CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 118. TAIWAN CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 119. TAIWAN CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 120. TAIWAN CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 121. THAILAND CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 122. THAILAND CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 123. THAILAND CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 124. THAILAND CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 125. THAILAND CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 126. VIETNAM CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 127. VIETNAM CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 128. VIETNAM CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 129. VIETNAM CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 130. VIETNAM CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 131. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 132. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 133. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 134. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 135. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 136. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 137. DENMARK CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 138. DENMARK CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 139. DENMARK CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 140. DENMARK CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 141. DENMARK CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 142. EGYPT CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 143. EGYPT CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 144. EGYPT CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 145. EGYPT CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 146. EGYPT CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 147. FINLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 148. FINLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 149. FINLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 150. FINLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 151. FINLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 152. FRANCE CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 153. FRANCE CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 154. FRANCE CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 155. FRANCE CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 156. FRANCE CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 157. GERMANY CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 158. GERMANY CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 159. GERMANY CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 160. GERMANY CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 161. GERMANY CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 162. ISRAEL CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 163. ISRAEL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 164. ISRAEL CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 165. ISRAEL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 166. ISRAEL CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 167. ITALY CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 168. ITALY CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 169. ITALY CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 170. ITALY CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 171. ITALY CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 172. NETHERLANDS CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 173. NETHERLANDS CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 174. NETHERLANDS CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 175. NETHERLANDS CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 176. NETHERLANDS CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 177. NIGERIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 178. NIGERIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 179. NIGERIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 180. NIGERIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 181. NIGERIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 182. NORWAY CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 183. NORWAY CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 184. NORWAY CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 185. NORWAY CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 186. NORWAY CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 187. POLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 188. POLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 189. POLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 190. POLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 191. POLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 192. QATAR CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 193. QATAR CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 194. QATAR CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 195. QATAR CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 196. QATAR CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 197. RUSSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 198. RUSSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 199. RUSSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 200. RUSSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 201. RUSSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 202. SAUDI ARABIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 203. SAUDI ARABIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 204. SAUDI ARABIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 205. SAUDI ARABIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 206. SAUDI ARABIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 207. SOUTH AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 208. SOUTH AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 209. SOUTH AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 210. SOUTH AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 211. SOUTH AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 212. SPAIN CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 213. SPAIN CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 214. SPAIN CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 215. SPAIN CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 216. SPAIN CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 217. SWEDEN CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 218. SWEDEN CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 219. SWEDEN CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 220. SWEDEN CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 221. SWEDEN CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 222. SWITZERLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 223. SWITZERLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 224. SWITZERLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 225. SWITZERLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 226. SWITZERLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 227. TURKEY CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 228. TURKEY CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 229. TURKEY CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 230. TURKEY CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 231. TURKEY CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 232. UNITED ARAB EMIRATES CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 233. UNITED ARAB EMIRATES CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 234. UNITED ARAB EMIRATES CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 235. UNITED ARAB EMIRATES CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 236. UNITED ARAB EMIRATES CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 237. UNITED KINGDOM CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 238. UNITED KINGDOM CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 239. UNITED KINGDOM CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
  • TABLE 240. UNITED KINGDOM CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
  • TABLE 241. UNITED KINGDOM CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 242. CUSTOMER DATA PLATFORM MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 243. CUSTOMER DATA PLATFORM MARKET, FPNV POSITIONING MATRIX, 2023