客户资料平台市场规模、份额、成长分析，按产品、按资料管道、按类型、按应用、按行业、按地区 - 行业预测，2024-2031 年

2022 年，客户资料平台的全球市场规模为 31 亿美元，从 2023 年的 51.2 亿美元成长到 2031 年的 748.7 亿美元，预计在预测期内（2024-2031 年）将以复合年增长率成长。 39.84%。

客户资料平台市场的成长主要是由企业行销和广告支出的增加、客户格局的变化以及客户管道的扩展所推动的。然而，对用户资料保护和隐私法规的担忧预计将抑制市场成长。同时，增加对 CDP新兴企业的投资以及自动化智慧技术的进步以改善客户体验，为市场扩张带来了良好的机会。然而，行销宣传活动的开拓时间较长以及客户资料平台功能的不确定性等挑战可能会影响成长。 COVID-19 疫情活性化了线上活动、增加了全球客户资料并改善了资料收集和行销策略，对市场产生了积极影响。

目录

介绍

• 研究目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 技术分析
• 价值链分析
• 市场生态系统
• 案例研究分析
• 专利分析
• 价格分析
• 客户和购买标准分析
• 监管环境
• 创新矩阵
• 主要投资分析
• 关键成功因素
• 竞争程度

客户资料平台市场：依产品分类

• 市场概况
• 平台
  • 云
  • 本地
• 服务
  • 託管服务
  • 专业服务
  • 咨询服务
  • 支援与维护
  • 系统整合与部署

客户资料平台市场：按资料管道划分

• 市场概况
• 电子邮件
• 社会的
• SMS
• Web
• 推播讯息
• 其他的

客户资料平台市场：按类型

• 市场概况
• 资料CDP
• 分析 CDP
• 宣传活动CDP
• 交付 CDP

客户资料平台市场：依应用分类

• 市场概况
• 个性化推荐
• 预测分析
• 客户维繫和参与
• 销售和行销资料细分
• 风险与合规管理
• 其他的

客户资料平台市场：依产业分类

• 市场概况
• BFSI
• 零售与电子商务
• 媒体和娱乐
• 旅游/酒店业
• 通讯/IT
• 医疗保健和生命科学
• 其他的

按地区分類的客户资料平台市场规模

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• Adobe Inc.
• Salesforce.com, Inc.
• SAS Institute
• Teradata
• Informatica
• Experian
• Pega
• Tealium
• BlueConic
• Lytics
• Sitecore
• Redpoint Global
• Zeta Global
• Lotame
• V12 Data
• mParticle
• ActionIQ
• Amperity
• Acquia
• Celebrus
• BlueShift
• Leadspace
• Upland Software
• CaliberMind
• Insider
• Optimove
• Listrak
• Simon Data
• Ometria
• Salesmanago
• Zeotap

Global Customer Data Platform Market size was valued at USD 3.1 billion in 2022 and is poised to grow from USD 5.12 billion in 2023 to USD 74.87 billion by 2031, growing at a CAGR of 39.84% during the forecast period (2024-2031).

The growth of the customer data platform market is primarily driven by increasing enterprise marketing and advertising expenditures, evolving customer intelligence landscapes, and the expansion of customer channels. However, concerns about user data protection and privacy regulations are expected to constrain market growth. On the other hand, rising investment in CDP startups and advancements in automated smart technologies that enhance customer experiences present promising opportunities for market expansion. Nevertheless, challenges such as extended development times for marketing campaigns and uncertainty about the capabilities of customer data platforms may impact growth. The COVID-19 pandemic has positively influenced the market by boosting online activities and increasing global customer data, leading to improved data collection and marketing strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Customer Data Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Customer Data Platform Market Segmental Analysis

Global Customer Data Platform Market is segmented by Offering, Data Channel, Type, Application, Vertical and Region. Based on Offering, the market is segmented into Platform (Cloud, On-premise), Services (Managed Services, Professional Services (Consulting Services, Support & Maintenance, System Integration & Deployment)). Based on Data Channel, the market is segmented into Email, Social, SMS, Web, Push Messaging, Others. Based on Type, the market is segmented into Data CDP, Analytics CDP, Campaign CDP, Delivery CDP. Based on Application, the market is segmented into Personalized Recommendation, Predictive Analytics, Customer Retention & Engagement, Sales & Marketing Data Segmentation, Risk & Compliance Management, Others. Based on Vertical, the market is segmented into BFSI, Retail & Ecommerce, Media & Entertainment, Travel & Hospitality, Telecom & IT, Healthcare & Life sciences, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Drivers of the Global Customer Data Platform Market

Digital marketing is experiencing significant growth, with organizations increasingly investing in this emerging field. Customer data systems are leveraging the potential of paid media, email marketing, and addressable channels to address method fatigue and enhance campaign effectiveness. By utilizing these systems, businesses can overcome limitations and achieve more impactful and efficient marketing strategies.

Restraints in the Global Customer Data Platform Market

Due to the rapid pace of technological advancement and rising consumer expectations, businesses frequently need to update their customer interaction solutions to stay current. This ongoing evolution requires substantial and prompt financial investment to refresh their systems and maintain alignment with the latest technological developments and consumer demands.

Market Trends of the Global Customer Data Platform Market

Modern technologies have transformed how companies and customers interact, leading to the emergence of new competitors, consumers, products, and services. As consumer preferences and behaviors continuously evolve, the landscape of Customer Experience (CX) is increasingly shaped by technological advancements. To stay competitive, organizations must reevaluate their customer ecosystems and innovate in consumer technologies to meet the expectations of increasingly empowered customers.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Value Chain Analysis
• Ecosystem of the Market
• Case study Analysis
  • Orange partnered with Tealium to adopt a data-driven approach toward customer insight and engagement.
  • Leadspace's B2B CDP helped OneLogin improve email open rates and make sales outreach faster.
  • Teradata Vantage platform unified and simplified the analytics ecosystem of Swedbank to understand consumer behavior.
  • Allergan plc relaunched its personalized customer loyalty program, Alle, by partnering with Segment, Twilio, and Snowflake.
  • Bounty improved audience segmentation and customer engagement by implementing BlueVenn CDP from Upland Customer Data Platform.
  • Leadspace CDP helped Sovos re-arrange its database with real-time data enrichment and build highly predictive models.
  • Dynamic Signal used Leadspace B2B CDP to enable highly personalized, targeted account-based marketing campaigns.
• Patent Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Customer Data Platform Market by Offering

• Market Overview
• Platform
  • Cloud
  • On-premise
• Services
  • Managed Services
  • Professional Services
  • Consulting Services
  • Support & Maintenance
  • System Integration & Deployment

Customer Data Platform Market by Data Channel

• Market Overview
• Email
• Social
• SMS
• Web
• Push Messaging
• Others

Customer Data Platform Market by Type

• Market Overview
• Data CDP
• Analytics CDP
• Campaign CDP
• Delivery CDP

Customer Data Platform Market by Application

• Market Overview
• Personalized Recommendation
• Predictive Analytics
• Customer Retention & Engagement
• Sales & Marketing Data Segmentation
• Risk & Compliance Management
• Others

Customer Data Platform Market by Vertical

• Market Overview
• BFSI
• Retail & Ecommerce
• Media & Entertainment
• Travel & Hospitality
• Telecom & IT
• Healthcare & Life sciences
• Others

Customer Data Platform Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Informatica
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Experian
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pega
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tealium
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlueConic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lytics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sitecore
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Redpoint Global
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zeta Global
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotame
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• V12 Data
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• mParticle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ActionIQ
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amperity
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acquia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celebrus
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlueShift
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leadspace
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Upland Software
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CaliberMind
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insider
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optimove
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Listrak
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simon Data
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ometria
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesmanago
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zeotap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments