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无麸质汤和酱汁市场 - 增长、趋势、COVID-19 影响和预测(2022-2027 年)Gluten-Free Soups and Sauces Market - Growth, Trends, and Forecasts (2022 - 2027) |
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预计在 2022-2027 年的预测期内,无麸质汤和酱汁市场的复合年增长率为 8.05%。
无麸质和清洁标籤产品在无麸质人群中越来越受欢迎,这推动了对无麸质汤和酱汁的需求。无麸质汤的需求量很大,因为它们烹饪方便,无麸质酱汁主要用于烹饪。由于饮食习惯的地区差异,无麸质酱料的需求量更大。例如,无麸质意大利麵酱在欧洲普遍用于比萨和意大利面,无麸质酱油在亚太地区的各种亚洲菜餚中普遍使用。
但是,无麸质产品的製造商通常会忽略各种营养素,因为它们不含麸质。它们也可能蛋白质含量低,糖和脂肪含量高。因此,许多公司开发了含有藜麦和苋菜等高级成分的无麸质产品。通过使用藜麦和苋菜,您可以补充因去除麸质而损失的营养。例如,在线商店 Kazidomi 提供含有藻类和杏仁蛋白等活性成分的无麸质汤。
优质无麸质酱料的市场占有率与日俱增。然而,与传统汤料和酱料相比,无麸质产品(如汤料和酱料)的价格普遍较高,限制了市场需求。例如,根据腹腔协会联合会的数据,2020 年西班牙传统汤的价格为每 100 克 0.3 欧元,而无麸质汤的价格为每 100 克 0.6 欧元。
麸质过敏和乳糜泻的显着增加显着推动了全球市场对无麸质产品(包括无麸质汤和酱汁)的需求。麸质过敏和乳糜泻使含有麸质的食物难以消化,从而增加了对无麸质产品的需求。麸质不耐受的人面临着一系列问题,包括腹胀、疲劳、营养不良,有时甚至是肠道损伤,导致对汤等无麸质食物的需求增加。千禧一代也在改变他们的生活方式,更喜欢各种不含麸质的食物,包括无麸质食品和饮料。消费者也更喜欢成分简单的清洁标籤产品。欧洲乳糜泻协会等组织鼓励标籤的透明度,并提供製造方法以及在欧洲生产无麸质产品的指南,以帮助各种製造商增加。它还提供“Crossed Grain Trademark”安全保证,表明它是“无麸质”的,增加了消费者的信心。
该地区不断上升的麸质过敏和疾病正在推动对无麸质汤和酱汁的需求。根据欧洲乳糜泻协会的数据,在欧洲,每 100 人中就有 1 人患有乳糜泻,估计人数约为 700 万。此外,该地区的成年人越来越多地被诊断出患有麸质过敏和乳糜泻。例如,根据意大利卫生部的数据,截至 2020 年,乳糜泻影响了意大利约 66.61% 的 18 至 59 岁人群。而根据农业、食品和环境部的数据,到 2021 年,无麸质酱料的消费量将占西班牙无麸质产品总消费量的 3.3%。然而,由于酱汁在欧洲美食中的广泛使用,这一数字正在上升,从而为市场参与者提供了增长机会。这些参与者提供广泛的产品组合以增加其市场占有率。例如,坎贝尔通过其 Prego 品牌在欧洲提供 Picante 酱、意大利麵酱和其他酱汁。
全球无麸质汤和酱汁市场的主要参与者包括通用磨坊公司、龟甲万公司、艾米厨房公司、坎贝尔汤公司、康尼格拉品牌公司、卡夫亨氏公司等。与各种全球参与者一起,市场研究还包括许多引入无麸质产品的本地参与者。这反过来又会增加市场竞争,公司会调整扩张和新产品开发等战略,以获得优于市场其他参与者的优势。例如,总部位于印度的纯素产品公司 Grabenord 在印度提供一系列纯素和无麸质酱汁,例如 Schezwan 辣椒大蒜酱和浓郁的披萨意大利麵酱。卡夫亨氏公司等公司正在与线下零售部门合作,以扩大其在不同地区的影响力,作为吸引更多客户关注战略的一部分。市场分散,因为全球和区域公司都可以很好地满足市场需求。
The gluten-free soups and sauces market is projected to register a CAGR of 8.05% during the forecast period, 2022-2027.
The rising popularity of free-from products, and clean label products, among the gluten intolerant population, is driving the demand for gluten-free soups and sauces. Gluten-free soups are much in demand because of their convenience in cooking, while gluten-free sauces are majorly used in the preparation of food. Different types of gluten-free sauces are more in demand in a certain region, owing to their dietary habits. For instance, gluten-free pasta sauce is common in Europe for its diverse use in pizzas and pasta, while in Asia-Pacific, gluten-free soy sauce is commonly used in varied Asian cuisines.
However, the manufacturers of gluten-free products often skip out on different nutrients while eliminating gluten content from the product. These products are sometimes low in protein while being high in sugar and fats. Consequently, many players have come up with gluten-free products having advanced ingredients like quinoa and amaranth. This helps the company in substituting the nutrients lost due to the removal of gluten from the product. For instance, Kazidomi, an online retailer, offers gluten-free soup having active ingredients like algae and almond protein.
The prominence of premium gluten-free sauces in the market is growing day after day. However, the generally high price of gluten-free products like soups and sauces in comparison to conventional soups and sauces is restraining the market demand. For instance, according to the Federation of Celiac Association, the price of conventional soup was EUR 0.3 per 100 grams in Spain in 2020, while the price of gluten-free soup was EUR 0.6 per 100 grams.
The significant rise in gluten allergies and celiac disease is substantially driving the demand for gluten-free products including gluten-free soups and sauces in the global market. Gluten allergies and diseases make it difficult for individuals to digest any gluten-containing food, which raises the demand for gluten-free products. People with gluten intolerance face various problems like bloating, fatigue, malnutrition, and sometimes even intestinal damage, which propels the demand for gluten-free food like soups. Additionally, the Millenials are changing their lifestyle and prefer varieties of free-from food including gluten-free food and beverage. Alongside, consumers prefer purchasing clean-label products, having simple ingredients. Organizations like the Association of European Celiac Societies are encouraging transparency in labeling and supporting different manufacturers by providing production methods, along with guidelines to produce gluten-free products in Europe. The association even offers a 'Crossed Grain Trademark' safety guarantee for products to be claimed as 'Gluten-free', in turn, boosting consumers' confidence.
The increasing gluten allergies and diseases in the region are driving the demand for gluten-free soups and sauces in the regional market. According to the data sourced from the Association of European Coeliac Societies, about one in 100 Europeans are said to have celiac disease, totaling approximately 7 million population dealing with the disease. Moreover, the adults in the region are diagnosed with gluten allergies and celiac disease more in number. For instance, according to the Ministry of Health of Italy, as of 2020, around 66.61% of individuals in the age group of 18-59 years are suffering from celiac disease in Italy. Additionally, according to the Ministry of Agriculture, Food, and Environment, the consumption volume of gluten-free sauces from among the total consumption volume of gluten-free products in Spain accounted for 3.3% in 2021. However, this number is rising due to the extensive use of sauces in European cuisine, thereby providing growth opportunities to the players in the market. These players are offering a wide product portfolio to increase their presence in the market. For instance, Campbell, through its brand Prego, offers a variety of Picante sauces, Italian pasta sauce, and other sauces in Europe.
The major players in the global gluten-free soups and sauces market include General Mills Inc., Kikkoman Corporation, Amy's Kitchen Inc., The Campbell Soup Company, Conagra Brands Inc., and The Kraft Heinz Company. Along with the various global player, the market studies also comprises many local players introducing gluten-free products. This, in turn, increases the market competition, and companies adapt strategies like expansion and new product development to gain an edge over the other players in the market. For instance, Grabenord, an India-based vegan products company offers different vegan as well as gluten-free sauces like Schezwan Chilli Garlic Sauce, and Tangy Pizza Pasta Sauce in India. Alongside, players like The Kraft Heinz Company are expanding their presence in different regions by collaborating with offline retail segments, as a part of their strategy to grab larger customer attention. The market is fragmented as both the global and regional players hold a good position in addressing the market demand.