义大利电信行动网路业者：市场占有率分析、产业趋势与统计、成长预测（2026-2031 年）

预计到 2026 年，义大利电信行动网路营运商 (MNO) 市场的规模将达到 192.7 亿美元。

这代表着从 2025 年的 186.4 亿美元成长到 2031 年的 227.7 亿美元，2026 年至 2031 年的复合年增长率为 3.39%。

这一上升趋势主要受数据消费量成长、5G覆盖范围扩大、政府支持的光纤部署以及固网行动融合服务的推动。整合倡议，尤其是瑞士电信以80亿欧元（92.2亿美元）收购沃达丰义大利以及KKR以188亿欧元（216.6亿美元）收购TIM的NetCo部门，正在重塑竞争格局，提高资本效率，并稳定每位用户平均收入（ARPU）。儘管数据和互联网服务占据了最大的收入份额，但物联网连接和企业数位化正在推动成长。通讯业者透过共用铁塔和采购再生能源来降低电力成本，从而缓解了电费上涨带来的压力。总体而言，义大利行动网路营运商（MNO）市场正处于一个日趋成熟且可再生变革的环境中，这推动着其稳步、以价值为导向的扩张。

义大利电信行动网路营运商市场趋势与洞察

5G用户数量不断增加

义大利的5G网路覆盖率已超过90%，使其成为欧盟次世代接取的领导者。义大利电信（TIM）计画在2026年将室外5G网路覆盖率提升至95%，并将每GB流量成本较4G网路降低高达50%。国家復苏与韧性计画（NRRP）提供的20.2亿欧元（约23.3亿美元）资金正用于补贴21,900个无线基地台的回程传输光纤网路建设，以填补商业性收入薄弱地区的空白。此外，工厂和港口正在部署专用5G网络，从而提升资料密集度和业务收益。因此，随着5G技术的广泛应用，义大利行动网路营运商（MNO）市场可望保持高速成长动能。

支援 ARPU 的融合套餐

将固定宽频、行动服务和内容捆绑在一起，能够提高客户留存率并支撑平均收入水平，尤其是在较富裕的北部各州。 Fastweb 与 Vodafone 的合作预计将推出覆盖全国的融合提案，从而降低解约率并促进交叉销售。营运商正利用其光纤网路来提升销售高端行动资料方案的销量，并限制价格下滑。米兰的早期成功案例表明，当光纤和 5G 联合推广时，多业务组合的订阅率提高了 10 个百分点。这些措施正帮助义大利电信行动网路营运商 (MNO) 市场保持基于价值而非数量的成长。

激烈的行动网路业者价格竞争对利润率造成压力

自 Iliad 于 2018 年进入市场以来，激烈的价格竞争导致行动用户平均收入 (ARPU) 下降，解约率上升。儘管由于行业整合，直接的价格战有所减少，但低价服务仍然是竞争的主要来源，尤其是在预付市场。业者正透过内容捆绑和速度分级等提升销售策略来应对。因此，预计在价格趋于一致之前，义大利电信行动网路营运商 (MNO) 市场的短期收入压力将导致复合年增长率 (CAGR) 下降约 1 个百分点。

细分市场分析

到2025年，数据和网路服务将成为最大的收入驱动力，占义大利电信行动网路营运商（MNO）市场份额的42.65%。儘管物联网（IoT）和机器对机器（M2M）解决方案的绝对规模仍然小规模，但在工业自动化和智慧城市计划的推动下，它们将实现最高的复合年增长率（CAGR），达到3.46%。随着串流媒体、云端游戏和远端办公的普及，千兆位元组（GB）消费量不断增加，义大利电信行动网路营运商以数据为中心的服务市场规模将稳步扩大。语音和简讯使用量的下降持续释放网路容量，用于更高价值的数据套餐，而OTT通讯则对传统收入构成越来越大的压力。通讯业者正透过分级5G套餐以及与Netflix、亚马逊和DAZN等内容提供商的合作，将流量成长变现，从而提升用户的平均消费水准。固移融合（FMC）将光纤回程传输与5G频谱结合，进一步巩固资料领域的领先地位，确保所有装置都能提供一致的使用者体验。

随着WhatsApp和Telegram等应用程式以极低的额外成本满足大多数消费者的需求，通讯和传统语音业务的收入持续下滑。然而，通讯业者正利用进阶通讯服务（RCS）和5G独立组网（SA）功能，推出低延迟的企业级无线语音（VoNR）和关键任务型一键通话（PTT）服务。预计随着物联网（IoT）的发展，义大利的行动网路营运商（MNO）市场规模将同步成长，物流、智慧农业和公共产业等产业将广泛应用窄带物联网（NB-IoT）技术，从而提供经济高效且节能的连接。整体而言，基于数据生态系统的服务多元化将抵消传统收入来源的下滑，确保均衡的成长结构。

义大利电信行动网路营运商 (MNO) 市场按服务类型（语音服务、数据和网路服务、通讯服务、物联网和机器对机器 (M2M) 服务、OTT 和付费电视服务、其他服务）和最终用户（企业、消费者）进行细分。市场预测以价值（美元）和用户数量（用户数）为单位。

其他福利：

• Excel格式的市场预测（ME）表
• 3个月的分析师支持

目录

第一章 引言

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

• 市场概览
• 监理与政策框架
• 当前竞争格局中的频宽状况和拥有情形
• 通讯业生态系统
• 宏观经济与外在因素
• 波特五力分析
  • 竞争对手之间的竞争
  • 新进入者的威胁
  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
• 领先行动网路营运商的关键绩效指标（2020-2025）
  • 独立行动用户和渗透率
  • 行动网路使用者数量和普及率
  • 按接入技术分類的SIM卡连线数和渗透率
  • 蜂巢式物联网/M2M连接
  • 宽频连线（移动和固定）
  • ARPU（每位用户平均收入）
  • 用户平均每月数据使用量（GB/月）
• 市场驱动因素
  • 5G用户数量不断增加
  • 维持ARPU值的融合套餐
  • 义大利政府资助兴建1Gbps光纤连接（FTTH）
  • 企业对物联网连结的需求日益增长。
  • OTT影片的激增导致数据使用量增加
  • 铁塔共用/网路即服务 (NaaS) 可降低资本支出（低利率）
• 市场限制
  • 行动网路营运商之间激烈的价格竞争导致利润空间被压缩
  • 行动终端费监管减免
  • 南方地区光纤普及度缓慢（这一因素很少受到关注）
  • 网路能源成本不断上涨与相互衝突的环境目标（一个被忽视的问题）
• 技术展望
• 电信业主要经营模式分析
• 定价模式和定价分析

第五章 市场规模与成长预测

• 电信总收入和每用户平均收入
• 按服务类型
  • 语音服务
  • 数据和网际网路服务
  • 通讯服务
  • 物联网和机器对机器服务
  • OTT和付费电视服务
  • 其他服务（例如附加价值服务、漫游和国际服务、企业和批发服务）
• 最终用户
  • 公司
  • 一般消费者

第六章 竞争情势

• 市场集中度
• 主要供应商的策略与投资动向（2023-2025）
• 2024年行动网路营运商市场占有率分析
• 行动网路营运商概况（用户数、流失率、ARPU 等）
• MNO公司简介
  • Telecom Italia（TIM）
  • WindTre
  • Iliad Italia
  • Fastweb+Vodafone

第七章 市场机会与未来展望

Italy Telecom MNO Market size in 2026 is estimated at USD 19.27 billion, growing from 2025 value of USD 18.64 billion with 2031 projections showing USD 22.77 billion, growing at 3.39% CAGR over 2026-2031.

This uptrend stems from rising data consumption, expanding 5G coverage, government-backed fiber rollouts, and the shift toward converged fixed-mobile offerings. Consolidation moves, notably Swisscom's EUR 8 billion (USD 9.22 billion) purchase of Vodafone Italia and KKR's EUR 18.8 billion (USD 21.66 billion) acquisition of TIM's NetCo, are reshaping the competitive landscape, improving capital efficiency, and stabilizing average revenue per user. Data and Internet services command the largest revenue share, while IoT connections and enterprise digitalization propel incremental growth. Operators are trimming energy bills through tower sharing and renewable sourcing, easing pressure from high electricity prices. Overall, a maturing yet reforming environment positions the Italy Telecom MNO market for steady, value-focused expansion.

Italy Telecom MNO Market Trends and Insights

Increasing 5G Subscriber Uptake

5G population coverage already exceeds 90%, placing Italy among the EU front-runners for next-generation access. TIM plans to raise outdoor 5G coverage to 95% by 2026, cutting cost per gigabyte by up to 50% compared with 4G operations. National Recovery and Resilience Plan (NRRP) funds worth EUR 2.02 billion (USD 2.33 billion) subsidize backhaul fiber to 21,900 radio sites, closing gaps where commercial returns are weak. Private 5G networks are gaining traction in factories and ports, raising data intensity and service revenues. Wider 5G adoption will therefore keep the Italy Telecom MNO market on a higher growth slope.

Convergent Bundles Sustaining ARPU

Bundling fixed broadband, mobile service, and content is lifting customer stickiness and supporting average revenue levels, particularly in affluent northern provinces. The Fastweb-Vodafone tie-up promises nationwide, converged propositions that reduce churn and spur cross-sell uptake. Operators leverage fiber footprints to upsell premium mobile data plans, limiting tariff erosion. Early success stories in Milan show a 10 percentage-point uplift in multi-play take-up when fiber and 5G are jointly promoted. Such dynamics keep the Italy Telecom MNO market on a value rather than volume footing.

Intense MNO Price Wars Compressing Margins

Fierce tariff battles since Iliad's 2018 arrival sliced mobile ARPU and pushed churn upward. Although consolidation is reducing head-to-head discounts, entry-level offers remain aggressive, especially in prepaid segments. Operators respond with upsell tactics such as content bundles and speed tiers. Near-term profitability pressure, therefore, reduces the Italy Telecom MNO market CAGR by almost one percentage point until price equilibrium is reached.

Other drivers and restraints analyzed in the detailed report include:

1. Govt. Italia a 1 Gbps FTTH Funding
2. Rising Enterprise IoT Connectivity Demand
3. High Network Energy Costs vs. Green Targets

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Data and Internet services represented the largest revenue slice, capturing 42.65% of Italy Telecom MNO market share in 2025. IoT and M2M solutions, while still small in absolute terms, deliver the highest 3.46% CAGR, underpinned by industrial automation and smart-city projects. The Italy Telecom MNO market size for data-centric services will expand steadily as streaming, cloud gaming, and remote work heighten gigabyte consumption. Declining voice and SMS uptake continues to free network capacity for richer data packages, while OTT messaging tightens pressure on legacy revenues. Operators monetize traffic growth through speed-tiered 5G plans and content tie-ups with Netflix, Amazon, and DAZN, strengthening average spending levels. Fixed-mobile convergence further cements data dominance by marrying fiber backhaul with 5G spectrum, ensuring robust user experience across devices.

Messaging and traditional voice revenues keep sliding because WhatsApp, Telegram, and similar applications meet most consumer needs at negligible incremental cost. Nonetheless, operators are leveraging rich communication services (RCS) and 5G standalone capabilities to introduce low-latency enterprise voice over New Radio (VoNR) and mission-critical push-to-talk. The Italy Telecom MNO market size, aligned with IoT gains, is expected to experience momentum in sectors such as logistics, smart agriculture, and utilities, where wide-area NB-IoT coverage provides economical and battery-efficient connectivity. Overall, service diversification based on data ecosystems will outweigh the contraction of legacy revenue lines and secure a balanced growth mix.

The Italy Telecom MNO Market is Segmented by Service Type (Voice Services, Data and Internet Services, Messaging Services, Iot and M2M Services, OTT and PayTV Services, and Other Services), and End User (Enterprises, Consumer). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Subscribers).

List of Companies Covered in this Report:

1. Telecom Italia (TIM)
2. WindTre
3. Iliad Italia
4. Fastweb + Vodafone

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 Market Landscape

• 4.1 Market Overview
• 4.2 Regulatory And Policy Framework
• 4.3 Spectrum Landscape And Competitive Holdings
• 4.4 Telecom Industry Ecosystem
• 4.5 Macroeconomic And External Drivers
• 4.6 Porter's Five Forces Analysis
  • 4.6.1 Competitive Rivalry
  • 4.6.2 Threat of New Entrants
  • 4.6.3 Bargaining Power of Suppliers
  • 4.6.4 Bargaining Power of Buyers
  • 4.6.5 Threat of Substitutes
• 4.7 Key MNO KPIs (2020-2025)
  • 4.7.1 Unique Mobile Subscribers And Penetration Rate
  • 4.7.2 Mobile Internet Users And Penetration Rate
  • 4.7.3 SIM Connections by Access Technology And Penetration
  • 4.7.4 Cellular IoT / M2M Connections
  • 4.7.5 Broadband Connections (Mobile And Fixed)
  • 4.7.6 ARPU (Average Revenue Per User)
  • 4.7.7 Average Data Usage per Subscription (GB/month)
• 4.8 Market Drivers
  • 4.8.1 Increasing 5G subscriber uptake
  • 4.8.2 Convergent bundles sustaining ARPU
  • 4.8.3 Govt. Italia a 1 Gbps-FTTH funding
  • 4.8.4 Rising enterprise IoT connectivity demand
  • 4.8.5 Surge in OTT video boosting data usage
  • 4.8.6 Tower-sharing / NaaS lowering capex (under-the-radar)
• 4.9 Market Restraints
  • 4.9.1 Intense MNO price wars compressing margins
  • 4.9.2 Regulatory cuts to mobile termination rates
  • 4.9.3 Rural South fiber take-up lag (under-the-radar)
  • 4.9.4 High network energy costs vs. green targets (under-the-radar)
• 4.10 Technological Outlook
• 4.11 Analysis of key business models in Telecom
• 4.12 Analysis of Pricing Models and Pricing

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 Overall Telecom Revenue and ARPU
• 5.2 Service Type
  • 5.2.1 Voice Services
  • 5.2.2 Data and Internet Services
  • 5.2.3 Messaging Services
  • 5.2.4 IoT and M2M Services
  • 5.2.5 OTT and PayTV Services
  • 5.2.6 Other Services (VAS, Roaming And International Services, Enterprise And Wholesale Services, etc.)
• 5.3 End-user
  • 5.3.1 Enterprises
  • 5.3.2 Consumer

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves and Investments by key vendors, 2023-2025
• 6.3 Market share analysis for MNOs, 2024
• 6.4 MNO snapshot (subscribers, churn rate, ARPU, etc.)
• 6.5 Company Profiles* of MNOs (Includes Business Overview | Service Portfolio | Financials | Business Strategy and Recent Developments | SWOT Analysis)
  • 6.5.1 Telecom Italia (TIM)
  • 6.5.2 WindTre
  • 6.5.3 Iliad Italia
  • 6.5.4 Fastweb + Vodafone

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space And Unmet-Need Assessment