市场调查报告书
商品编码
1462743
到 2030 年植物纹理蛋白 (TVP) 市场预测:按产品、型态、分销管道、最终用户和地区进行的全球分析Texturized Vegetable Protein Market Forecasts to 2030 - Global Analysis By Product, Form, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球植物组织蛋白 (TVP) 市场在预测期内将以 6.7% 的复合年增长率成长。
组织化植物性蛋白质(TVP)是一种由脱脂大豆粉製成的多功能肉类食品。 TVP 蛋白质含量高、脂肪含量低且不含胆固醇,因此深受素食者和纯素的欢迎。它可以调味并用于各种菜餚,包括汉堡、辣椒、塔可饼和炒菜,为肉品提供营养且永续的替代品。
政府倡议
世界各地许多政府都采取了鼓励植物蛋白消费的倡议,作为旨在减少肥胖和与高肉类消费相关的慢性疾病的公共卫生宣传活动的一部分。这些努力通常包括膳食指南、教育计划、对植物组织蛋白 (TVP) 生产的补贴,以及改善 TVP 产品的营养价值、口味和质地的研发工作,从而进一步推动该市场的发展。
认识有限
与更成熟的食品类别相比,传统的行销和广告工作可能无法很好地促销TVP 产品,从而导致认知度有限。对植物蛋白来源的误解和负面看法可能会阻止消费者尝试 TVP。此外,零售商店、餐厅和外食网点的 TVP 供应有限,也导致 TVP 在消费者中的知名度较低,这阻碍了市场成长。
产品开发创新
製造商正在投资先进的加工技术,例如挤压成型和质地改性,以实现纤维状、肉状的质地,从而增强 TVP 产品的偏好。这也包括为麸质不耐症和敏感族群推出无麸质TVP 选项,以及有机和非基因改造品种,以满足注重健康的消费者的需求。此外,正在进行的研究和开发工作的重点是用额外的营养素来强化 TVP,这将进一步推动该市场的发展。
竞争激烈
原材料和製造技术的可用性使得新参与企业能够快速推出竞争产品,从而使市场变得拥挤。此外,豆腐、Tempeh、素肉和各种肉类替代品等替代植物蛋白来源的激增加剧了更广泛的肉类替代品类别中的竞争,导致製造商之间的价格竞争和差异化策略逐渐受到抑制。
COVID-19 的影响
COVID-19 大流行对植物组织蛋白 (TVP) 市场产生了一些负面影响。运输和贸易限制导致原材料采购延迟,导致缺货和价格波动。许多消费者正在转向不一定包括 TVP 产品的低成本食品选择。此外,由于关门和社交距离措施而关闭餐厅、自助餐厅和外食机构,导致对 TVP 产品的需求大幅减少。
预计小麦蛋白部分在预测期内将是最大的
据估计,小麦蛋白部分占据最大份额,因为它是大豆基 TVP 的有价值替代品,迎合了对大豆过敏和偏好的消费者。它也是适合素食和纯素饮食的植物性蛋白质来源,有助于满足对肉类食品不断增长的需求。此外,小麦蛋白具有与肉类相似的纤维质地,使其成为各种烹饪应用中模仿传统肉品口感的理想选择,这推动了这一领域的成长。
预计颗粒细分市场在预测期内复合年增长率最高。
预计颗粒细分市场在预测期内复合年增长率最高。颗粒具有多种优点,使其成为消费者和食品製造商的热门选择。这种多功能性使其可以融入多种菜餚中,包括辣椒、炖菜、肉丸和塔可饼,为传统肉类成分提供了植物来源替代品。此外,TVP 颗粒富含蛋白质、低脂肪且不含胆固醇,适合寻求营养和永续饮食选择的注重健康的消费者,极大地推动了这一领域的扩张。
由于消费者对健康和永续性的意识不断提高、对肉类替代品的需求不断增长以及食品产业的扩张,亚太地区在预测期内占据了最大的市场占有率。亚太地区许多国家的饮食偏好明显转向植物性食品。此外,该地区的都市化和可支配收入水平正在迅速上升,这导致生活方式和饮食习惯的变化,从而推动该地区的成长。
由于肉类替代品、植物性汉堡、香肠和零嘴零食等基于 TVP 的产品种类繁多,预计北美在预测期内将出现最高的复合年增长率。主要食品製造商和快餐连锁店正在将 TVP 纳入其产品中,以满足消费者对肉类替代品日益增长的需求。此外,政府促进永续食品生产的措施和提倡增加植物性食品消费的饮食指南进一步推动了北美 TVP 市场的发展。
According to Stratistics MRC, the Global Texturized Vegetable Protein Market is growing at a CAGR of 6.7% during the forecast period. Texturized Vegetable Protein (TVP) is a versatile meat substitute made from defatted soy flour. TVP is rich in protein, low in fat, and contains no cholesterol, making it a popular choice for vegetarians and vegans. It can be flavored and used in various dishes such as burgers, chili, tacos, and stir-fries, offering a nutritious and sustainable alternative to meat products.
Government initiatives
Many governments worldwide have implemented initiatives to encourage the consumption of plant-based proteins as part of public health campaigns aimed at reducing obesity and chronic diseases associated with high meat consumption. These initiatives often include dietary guidelines, educational programs, and subsidies for the production of plant-based protein sources like TVP. Additionally, research and development efforts focused on enhancing the nutritional value, taste, and texture of TVP products, which thereby boosted this market further.
Limited awareness
Traditional marketing and advertising efforts may not adequately promote TVP products compared to more established food categories, causing limited awareness. Misconceptions or negative perceptions about plant-based protein sources may deter consumers from trying TVP. Additionally, the limited availability of TVP in retail outlets, restaurants, and foodservice establishments further contributes to its low visibility among consumers, which is impeding market growth.
Innovation in product development
Manufacturers invest in advanced processing techniques, such as extrusion and texturization, to achieve a fibrous and meat-like texture that enhances the palatability of TVP-based products. This includes the introduction of gluten-free TVP options for individuals with gluten intolerance or sensitivity, as well as organic and non-GMO varieties to meet the demands of health-conscious consumers. Moreover, ongoing research and development efforts focus on fortifying TVP with additional nutrients, which is driving this market further.
High competition
The availability of raw materials and manufacturing technologies allows new entrants to swiftly introduce competing products, fostering a crowded marketplace. Furthermore, the proliferation of alternative plant-based protein sources, such as tofu, tempeh, seitan, and various meat analogs, intensifies competition within the broader meat substitute category, leading to price competition and differentiation strategies among manufacturers gradually hampering this market size.
Covid-19 Impact
The COVID-19 pandemic has had several negative impacts on the textured vegetable protein (TVP) market. Restrictions on transportation and trade have led to delays in sourcing ingredients, causing shortages and price fluctuations. Many consumers have shifted towards more budget-friendly food options, which may not always include TVP products. Furthermore, the closure of restaurants, cafeterias, and foodservice establishments during lockdowns and social distancing measures has significantly reduced the demand for TVP products.
The wheat protein segment is expected to be the largest during the forecast period
The wheat protein segment is estimated to hold the largest share because it serves as a valuable alternative to soy-based TVP, catering to consumers with soy allergies or preferences. It provides a plant-based protein source suitable for vegetarian and vegan diets, contributing to the growing demand for meat alternatives. Additionally, wheat protein possesses a fibrous texture similar to meat, making it ideal for mimicking the mouthfeel of traditional meat products in various culinary applications, which is driving this segment's growth.
The granules segment is expected to have the highest CAGR during the forecast period
The granules segment is anticipated to have highest CAGR during the forecast period, as it offers several advantages, making it a popular choice among consumers and food manufacturers. This versatility allows for their incorporation into a wide range of dishes, such as chili, stews, meatballs, and tacos, providing a plant-based alternative to conventional meat ingredients. Moreover, TVP granules are rich in protein, low in fat, and contain no cholesterol, making them suitable for health-conscious consumers seeking nutritious and sustainable dietary options, which significantly boosts this segment's expansion.
Asia Pacific commanded the largest market share during the extrapolated period owing to increasing consumer awareness of health and sustainability, rising demand for meat alternatives, and the expanding food industry. There has been a notable shift in dietary preferences towards plant-based foods across many countries in the Asia Pacific region. Moreover, this region is witnessing a surge in urbanization and disposable income levels, leading to changes in lifestyle and dietary habits that are propelling this region's growth.
North America is expected to witness highest CAGR over the projection period, owing to a wide range of TVP-based products, including meat analogs, plant-based burgers, sausages, and snacks. Major food manufacturers and fast-food chains have incorporated TVP into their product offerings to cater to the growing segment of consumers seeking meat alternatives. Additionally, governmental initiatives promoting sustainable food production and dietary guidelines advocating for increased consumption of plant-based foods have further boosted the TVP market in North America.
Key players in the market
Some of the key players in the Texturized Vegetable Protein Market include Cargill Inc., Gushen Biotechnology Group Co., Ltd., Archer Daniels Midland Company, Vestkron A/S, Wilmar International Ltd., LLC, CHS Inc., MGP Ingredients, Roquette Freres, Puris Proteins, Sotexpro SA, Beneo GmbH, Crown Soya Protein Group, DuPont de Nemours, Inc. and Kerry Group.
In March 2024, DuPont and Menatek Defense Technologies announced that they have entered into an agreement related to the global bearing market. This collaboration between the two companies involves NAZ Bearings(R), an innovative bearing that is self-lubricating and maintenance free.
In February 2024, Cargill and food tech leader ENOUGH, are expanding their current partnership to further innovate nutritious and sustainable alternative meat and dairy solutions consumers crave.
In January 2024, Cargill launches REVEAL(TM) Layers, a first-of-its-kind, non-invasive NIR technology to monitor the body condition of poultry. This allows them to make real-time decisions regarding diets to support their flocks' long-term production and performance.
Table Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.